POV: Utilizing Conversion Value Bidding For Automotive Paid Search Google's ad algorithm is now best at optimizing performance when ad campaigns are structured with either a max conversion value bid strategy or target ROAS, even... LEARN MORE→

Witches, ghosts and the scariest of all… BOT TRAFFIC! Bot traffic in Google Analytics are often miscategorized as Direct traffic, making it hard to filter out unwanted data from sources like web crawlers, scrapers, and... LEARN MORE→

Google Chrome Rolled Out Three New AI Features: See how they can impact you for Paid Search Google Chrome has rolled out its August update, and the effects impact how consumers search. This includes 3... LEARN MORE→

Google Rolls Out Dealership Pricing For All Vehicle Listings Performance Max with Vehicle Feeds (formerly known as Vehicle Listing Ads) is getting a major update to pricing that will be beneficial to auto dealership PPC... LEARN MORE→

Google Adds New Search Ad Experiences Powered By AI On the latest Google Marketing Live event, Google revealed how paid ads will appear in the new search experience with AI overviews, along with introducing a... LEARN MORE→

April has been an especially challenging month for our clients across auto and ecommerce, as the economy continues to rock consumers, with interest rates still at an all time high, and as we continue to approach election season. LEARN MORE→

Vehicle Ads are the latest search tactic for dealerships to use on Google & Bing to showcase their available inventory. LEARN MORE→

Google’s Search Generative Experience (SGE), while still in BETA, is causing quite a stir as to how it will impact both paid and organic results in the SERP. LEARN MORE→

Starting in April, Google will display both the MSRP and the discounted price side by side, ensuring customers see the most accurate pricing information before clicking on the vehicle. LEARN MORE→

The Video Index Report can help you quickly identify any issues and help you better understand how your videos perform on Google. LEARN MORE→

Navigating OEM Influence on Google Search Costs for Dealers The landscape of online advertising, particularly on Google Search, has witnessed a significant shift in the first quarter of 2024, largely influenced by Original Equipment Manufacturers... LEARN MORE→

1st Party + Customer Match Data In the ever-evolving landscape of digital advertising, harnessing the potential of first-party data and Customer Match is the secret sauce to supercharge your campaigns. As we navigate the AI-centric... LEARN MORE→

Can TikTok help drive sales for your Dealership? What is TikTok? TikTok is a social media platform that allows users to create, share, and discover short-form videos. It provides a space for individuals and content... LEARN MORE→

Green Line's Customer Data Platform In today's dynamic digital era, the role of customer data has reached unprecedented significance for Dealers. It serves as the driving force behind personalized campaigns, enhanced customer experiences, and optimized... LEARN MORE→

Navigating the SEO Landscape: AI's Evolution and Impact on Organic Search in 2023 AI has played a significant role in algorithm updates for a decade with search engines announcing new AI advancements in 2023. Improved... LEARN MORE→

Leveraging AI for Enhanced Automotive Campaigns on Meta In the dynamic landscape of the automotive industry, the ability to reach the right audience with the right message is paramount. As social media platforms like Meta... LEARN MORE→

Understanding How Performance Max Campaigns May Impact Organic Traffic “Why are my branded organic clicks down?” This is a conversation we are having more and more with our automotive clients at Green Line Automotive as... LEARN MORE→

How The Search Generative Experience Impacts the SERP Google’s Search Generative Experience (SGE), while still in BETA, is causing quite a stir as to how it will impact both paid and organic results in the... LEARN MORE→

Green Line Becomes Founding Member of Automotive Standards Council We are excited to announce that our agency has become a founding member of the Automotive Standards Council (ASC). We pride ourselves on staying at the... LEARN MORE→

Vehicle Ads Upgraded to Performance Max in September 2023 As of September 2023, Google upgraded existing Vehicle Ads campaigns to Performance Max campaigns. This transition follows Google's previous move away from Smart Shopping campaigns for... LEARN MORE→

Green Line Automotive expands partnership by joining the Shift Digital Subaru Certified Search Program for Sales & Service. Schaumburg, IL- (October 16, 2023) Green Line Automotive, is excited to announce they have become a Shift... LEARN MORE→

Electric Vehicle Marketing Strategy: A Dealership's Guide to EV Sales The electric vehicle revolution is not on the horizon; it's here. Auto dealers who embrace this shift and adapt their marketing strategies and business strategies... LEARN MORE→

Trends and Developments in Electric Vehicle Markets: What Auto Dealers Need to Know. The automotive landscape is undergoing a seismic shift, and it's being powered by electricity. Electric vehicles (EVs) are no longer a novelty;... LEARN MORE→

How Can You Use AI To Improve Paid Search Campaigns? A new era of paid search is emerging with more automation, machine learning, and a lot less keywords and ads. The days of hundreds of... LEARN MORE→

Green Line Automotive Joins Karam in Chicago MOORSEVILLE, N.C. - Green Line Automotive and Alpha Prime Racing are delighted to announce their associate sponsorship of Sage Karam and the No.44 Chevy Camaro for the inaugural... LEARN MORE→

If you have an existing Google Ads account, you may have received an email that gBraid parameters will be enabled for your URLs to measure iOS14.5+ conversions, but what is this and what does it mean for you? LEARN MORE→

The highly anticipated data migration is just around the corner: Google Analytics 4 – Google’s next-generation measurement solution – is replacing Universal Analytics (UA) properties, which will no longer process data after July 1, 2023. LEARN MORE→

Green Line Automotive, Agency of Record for After Sales for Volkswagen of America National Media, have joined the Digital Dealer Program. LEARN MORE→

Similar Audiences, also known as Similar Segments, will no longer be generated by Google Ads for targeting and reporting. LEARN MORE→

Learn to reduce the discrepancy between Facebook conversion and click metrics, and Google Analytics reported data. LEARN MORE→

Green Line Automotive has announced they have been selected by Driven Data as a preferred partner to take over their paid media partnerships as they focus on 1st-Party data Audiences and Analytics. LEARN MORE→

Green Line Automotive has announced their sponsorship and support of Sage Karam and the No.45 Chevy Camaro for the July 2nd NASCAR Xfinity Series race at Road America. This will be Karam’s first race back since competing in the 2022 Indianapolis 500 and his 3rd NASCAR Xfinity start this season. LEARN MORE→

Google's latest ad type, Performance Max, is the next generation of Smart Shopping campaigns. Performance Max is a goal based campaign that uses Smart bidding to reach your customers where they are. Stop guessing where your customers are and drive more conversions across all of Google's channels. LEARN MORE→

The data in your CMS and DMS provides a unique perspective and gives insights into your business that would be unknown without the connection. LEARN MORE→

Using first-party data is a cost-effective way to target audience segments you already have in your CRM and DMS. LEARN MORE→

Are you reaching all of your customer? Local Inventory Ads are now available on Microsoft's Bing. LEARN MORE→

GREEN LINE AUTOMOTIVE is officially an approved partner for Google Dynamic Vehicle Listing Ads. By partnering with us, you can now promote your digital showroom and local inventory ultimately boosting traffic to your website and driving better qualified leads directly from the VDP. You don’t have to wait for Google’s beta program to take advantage of this new product. Sign up now and see your inventory live at the top of search results. LEARN MORE→

Video has always been an effective tool in marketing automotive, in both driving higher-funnel branding awareness and lower-funnel retargeting engagement, but now it has become even more efficient through Google’s introduction of Video Action campaigns. LEARN MORE→

Here are some of the most promising improvements to Google Analytics for car dealerships. LEARN MORE→

Now, Google has brought an exciting new premium option to Google My Business profiles— the chance to choose a subscription to an‘upgraded’ Google My Business Profile featuring a Google Guaranteed Badge. But what exactly does that mean, and what are the details of this new opportunity? LEARN MORE→

Here are 5 easy tips to help your dealership make the most out of July 4th. LEARN MORE→

You need an effective SEO strategy that’s customized to your industry, company, and audience. That’s why it’s essential to know how SEO for auto companies and car dealerships is different from general SEO practices. LEARN MORE→

So how do you ensure that your dealership or company shows up in the search results of customers who actually have value to your business? One of the ways is through search conquesting, a potentially powerful yet controversial strategy for search engine marketing. LEARN MORE→

For years, industry publications, bloggers, and the media have pitted Google and Facebook against each other in a narrative of epic struggle for dominance. As a result, many brands and first-time advertisers feel that the path to advertising and marketing success can only come if they choose the right one. This is especially true for car dealerships and the auto industry, where reaching online leads has become absolutely essential to survival and success. LEARN MORE→