Google’s Vehicle Ads Now Have SALE PRICING

WHAT ARE VEHICLE ADS?

Vehicle ads (formerly known as Vehicle Listing Ads or VLAs) are similar to shopping ads. They are dynamic inventory ads placed at the top of search results that display based on your inventory feed. These ads are different in that they offer a more visual format with your inventory photos as opposed to responsive text ads which display only text information we provide. Vehicle Ads give more information about the car for sale on your lot within the search result itself to encourage more qualified website traffic. With Green Line Automotive’s custom feed integrations, we can integrate into nearly any dealership’s inventory without requesting a feed.

WHAT’S NEW?

Previously, Google's Vehicle Ads solely featured the MSRP pricing for dealership vehicles, even if they were on sale.
Starting in April, Google will display both the MSRP and the discounted price side by side, ensuring customers see the most accurate pricing information before clicking on the vehicle.

To take advantage of this update, ensure your vehicle feeds include the new column for the sale price, allowing it to be showcased within the ad.

WHAT ARE THE BENEFITS OF VEHICLE LISTING ADS?

BETTER QUALIFIED LEADS

Feature inventory information within the search result including year, make, model, condition, and price to help online shoppers make informed buying decisions. VDPs are directly linked to optimize the user experience and encourage the quality of your leads.

MORE INVENTORY VISIBILITY

Millions of shopping-related searches are completed every day. Vehicle Ads appear in the Shopping tab and at the top of search results separate from text ads. This helps your inventory take up more real estate within search results, increasing visibility.

CAPITALIZE ON MICRO MOMENTS

Whether people are completing brand, discovery or direct searches, your inventory is displayed.