Google Analytics Data Storage Solutions

Q: What is happening with Universal Analytics?

Google Analytics 4 – Google’s next-generation measurement solution – is replacing Universal Analytics properties, which will no longer process data after July 1, 2023. While you'll be able to collect and use data in Universal Analytics properties until July 1 and see your Universal Analytics reports for six months after that date, Google said new data will only flow into Google Analytics 4 (GA4) properties.

Q: Why do I need to keep historical data?

Maintaining historical data from Universal Analytics is crucial – it allows you to view trends and benchmarks and provides a helpful reference point for measuring your progress and identifying areas for improvement.

Q: How will I be able to utilize my historical data?

By integrating your historical Universal Analytics data into our reporting, we can help you gain valuable insights into your year-over-year performance, past trends, and much more – empowering you to make informed decisions and drive your business forward.

Q: How can I compare GA4 data to Universal Analytics data?

During the migration process to GA4, you’ll notice that your reporting may look different. While some metrics may cross over from Universal Analytics to GA4, there are others that do not correlate or may be calculated differently.

STORE, PROTECT & RETAIN YOUR DATA

Experience secure and reliable data storage with Green Line Automotive. Our cloud-based system keeps your valuable data accessible at all times while meeting compliance requirements for many industries. By storing historical Universal Analytics data in our system, you won’t have to worry about managing your own storage and can analyze past trends and gain valuable insights for future business decisions. And for those migrating to Google Analytics 4, our service provides a seamless transition by offering year-over-year metrics for the historical data you’re storing.

OUR SOLUTIONS

We offer two flexible solutions to help you retain and access your data.

Cloud Storage: Store your historical Universal Analytics data in our secure and reliable cloud-based system, which you can access at any time.

Advanced Storage & Reporting: Integrate your Universal Analytics data with Green Line’s reporting system, which not only allows you to retain this data but also provides you with valuable insights such as year-over-year metrics. You’ll be able to access your data at any time and gain important performance insights even after the migration to GA4.

With our data storage service, you can have peace of mind knowing that your data is safe and secure, and you'll have access to the information you need to make informed decisions for your business.

What is happening with Universal Analytics?

Why do I need to keep historical data?

How will I be able to utilize my historical data?

How can I compare GA4 data to Universal Analytics data?

Metric/Feature	Universal Analytics	Google Analytics 4
Sessions	A group of interactions that occur within a given time frame	A group of interactions that occur within a given time frame, with a 30-minute timeout for inactivity
Users	Counted based on the number of unique devices or browsers	Counted based on the number of unique individuals
Events	Used to track specific user actions, such as clicks and downloads	Still used to track specific user actions, but now the primary metric used in the platform
Conversions	Attributed using a last-click attribution model	Attributed using a new model that takes into account the different touchpoints a user has with your website or app
Reporting	Based on pre-defined reports	More flexible and customizable, allowing you to create your own reports
Integration	Integrates with a wide range of third-party tools and platforms	Designed to be backwards-compatible with Universal Analytics

DATA STORAGE & WAREHOUSING

STORE, PROTECT & RETAIN YOUR DATA

OUR SOLUTIONS

DATA STORAGE & WAREHOUSING FAQS

REQUEST OUR WHITE PAPER + PRICING