Search Engine Optimization


We see search engine optimization as full site optimization. Search engines connect consumers with relevant content and companies based on their search. Once your shoppers find you on search, we cater your onsite content to create a meaningful path to your dealership once they arrive on your website.


There is no silver bullet that will place your website on the first page of Google search results. Improving search performance and optimizing for organic traffic takes time and a thoughtful strategy. No two Green Line customers have the same SEO plan. Focusing on accessibility, engagement, and building authority for each dealership is fully customized.

Technical SEO Audits

Good optimization is more than just keywords and site content. Our team analyzes your website from the inside out to understand inefficiencies in site structure and other website issues that could be hurting your search opportunity. A better site drives more organic traffic which brings more qualified leads.

UX Audits

Once your buyers find your site - are they readily able to find the perfect car and submit a lead? We review your website as a shopper would, turn data into insights, and provide you with actionable recommendations to increase user engagement and lead performance.

Keyword Research and Content Strategy

We prioritize what is most relevant to your potential customers and search engines alike. We use data to drive your website content strategy and cater your content so that it differentiates your dealership from your competitors and hits all profit centers.


“Near me” searches for dealership have grown over 200% in the last two years. A local SEO strategy is necessary for visibility in local search results to drive more shoppers to your website and dealership showroom. Our strategy and listings management connects all of our online marketing properties for a cohesive experience for you and your shoppers.

Source: Think with Google