A BETTER AUTOMOTIVE ADVERTISING EXPERIENCE
GLD Auto was created in 2015 by former dealership executives who grew frustrated with the advertising experience and service delivered by the existing advertisers in this space. Our mission is to deliver tier 1 level advertising expertise, technology, and service to the tier 3 dealers.
MEET THE TEAM
Green Line founders, Brent and Steve, both spent years of their career as marketing executives at automotive groups. After experiencing the same frustrations with hidden agency fees, mark-ups, and wasted budgets - they set out to create something better. Green Line Digital Auto was founded in 2016 to improve the way dealers interact with their ad agencies by providing technology, transparency, and results.
Today, Green Line Automotive works with the top dealer groups in the country, managing over $30 million in digital ad spend. With their level of expertise in tech and automotive, Green Line has developed critical relationships with the Google and Facebook partnerships teams to deliver first-class service to their dealers.
What happens when passion and professional experience collide? Meet Green Line Digital’s co-founder. With over 10 years of professional experience working with dealers, Brent leads client strategy ensuring we accomplish your goals in the most optimized way.
Steve’s primary responsibilities are leading the implementation teams, developing stable processes, and ensuring client campaign success across paid search, organic search, conversion rate optimization, and performance display. He also collaborates with department leaders and clients directly to develop strategies designed to achieve performance media objectives.
HOW WE OPERATE
The Green Line team is dedicated to providing an open dialogue and partnership through transparency. Regardless of channel or tactic, our clients have full access to their data, analytics, and insight into any campaign Green Line is managing for their brand.
Every dealership is different. Regardless of market, brand, or budget - the Green Line team will treat your dealership as their own with fully customized strategies. You won't find a template used at another dealership here.
We know technology is the core of digital marketing. Our technology stack that enables us to optimize your budget for real results includes proprietary technology that utilizes artificial intelligence to help guide our bidding behavior and move your business forward.
The Green Line team is fully distributed across the country. This allows us to hire the best talent in search, social, media, and digital. By having team everywhere, we can also better understand the different market considerations where your dealerships may be located.