PAID SEARCH

Your PPC campaigns are vital to reaching in-market buyers in real-time when they are searching for cars online. Our fully customized automotive approach on PPC for car dealerships gives you the edge on your competitors by using our enhanced Search, Display and Shopping campaign strategies.

Our Strategy

What makes our automotive strategy unique is that it was designed and continues to evolve by combining our team's unique auto dealership experiences with their digital marketing industry knowledge. This enables our team to leverage Google & Microsoft’s products in the most impactful way for your dealership.

AUTOMATED
INCENTIVES

Powered by GREEN LINE AUTOMOTIVE technology, we're able to access incentives and offer content from the OEMs in real-time to keep your search ads up to date with your most recent offers. Our in-house technology allows us to outpace other agencies and providers who are on average 10-14 days behind in updating creative.

CONVERT LEADS

The first step to budget efficiency is making sure your ads are converting for your automotive dealership. Our technology uses AI to make smarter bidding decisions in real-time focused on actionable conversions like phone calls and form submissions. In Display Ads, we focus display on remarketing and in-market audiences to increase conversions and leads. With access to enterprise level audience data, we're able to provide you the most targeted audiences.

TECH-ENABLED

Our dealers have dedicated team members who are using the best in search technology to ensure timely, relevant, and effective ads are delivered every time.

WE LOVE DATA

We analyze your campaigns weekly and provide you with high-level insights, access to your audience and updates on performance and recommendations. Our internal reporting features all of your data in an executive summary format so that you can log in at any time and quickly check your paid search performance.

FAQs

Who creates my PPC strategy?

Your automotive strategy is designed by your team of Green Line Automotive's Paid Search experts.

How is my PPC budget used?

We don’t take a percentage of your spend. This allows us to focus on optimizing the spend you have versus constantly increasing for ineffective campaigns. Our technology uses AI to make smarter bidding decisions in real-time.

Are my campaigns customized?

We don’t use templates. Every campaign is customized to your dealership, market, and needs while ensuring compliance across all brands. We are continually developing testing opportunities in order to improve the performance of our clients’ accounts and better achieve their individual goals.

What do results look like?

From mid-April 2021 through the present, Green Line Automotive worked with a dealership to target high-efficiency campaigns in a saturated and competitive market. They had 46% Lead Form Conversion Rate and 116% Call Conversion Rate. Testing and optimizations allowed us to steadily increase conversions at lesser spends over time.

Paid Search vs SEO

Paid search, or PPC, targets customers searching for keywords related to your dealership through ads on the search engine results page (SERP). SEO, organically allows your website to rank on SERPs using content built from best practices. PPC and SEO work best when used together.

HOW WE DO SEARCH BETTER

BUDGET
EFFICIENCY

We don’t take a percentage of your spend. This allows us to focus on optimizing the spend you have versus constantly increasing for ineffective campaigns.

FOCUS ON
LEADS

Our primary key performance indicator across our agency are leads. We won’t waste your spend on tactics that won’t convert to qualified leads.

CUSTOMIZED
+ COMPLIANT

We don’t use templates. Every campaign is customized to your dealership, market, and needs while ensuring compliance across all brands.

CONTACT US TODAY

Fill out the form and one of our team members will reach out to discuss how GREEN LINE AUTOMOTIVE can help drive customers to your dealership.