Charging Ahead with Paid Media: A Dealership’s Guide to EV Sales

Charging Ahead with Paid Media:
A Dealership's Guide to EV Sales

The electric vehicle revolution is not on the horizon; it's here. Auto dealers who embrace this shift and adapt their business strategies accordingly will position themselves as leaders in the industry.

To increase your electric vehicle (EV) car sales through search and social marketing efforts, you'll need a comprehensive strategy that targets potential buyers, educates them about the benefits of EVs, and showcases your dealership as a trusted source. Here's a step-by-step strategy to consider:

1. Understand Your Audience:

  • Identify your target audience for EVs. Consider demographics, interests, behaviors, and geographical location.
  • Segment your audience based on their level of familiarity with EVs. Are they beginners, intermediate, or experts in electric vehicles?

2. Develop Informative Content:

  • Create informative and engaging content that educates potential buyers about EVs. This could include blog posts, videos, infographics, and social media updates.
  • Address common concerns such as charging infrastructure, range anxiety, and cost savings.
  • Highlight the environmental benefits of EVs, including reduced emissions and lower operating costs.

3. Optimize Your Website:

  • Ensure your website is optimized for search engines (SEO) with relevant keywords related to EVs, your dealership, and your location.
  • Create dedicated landing pages for each EV model you offer, providing detailed information, specs, and pricing.
  • Include clear calls-to-action (CTAs) to schedule test drives or request more information.

4. Leverage Paid Search Advertising:

  • Use pay-per-click (PPC) advertising on search engines like Google to target specific keywords related to EVs and your dealership.
  • Create compelling ad copy highlighting unique selling points, financing options, and promotions.
  • Implement ad extensions to provide additional information, such as location and callout extensions.

5. Social Media Advertising:

  • Run targeted social media advertising campaigns on platforms like Facebook, Instagram, and Twitter.
  • Utilize demographic targeting to reach users with specific interests in green technology, EVs, or related topics.
  • Showcase your EV inventory with high-quality images and videos, and promote special offers or events.

6. Customer Testimonials and Reviews:

  • Encourage satisfied EV customers to leave positive reviews and testimonials on your website and social media profiles.
  • Share these reviews in your marketing materials to build trust with potential buyers.

7. Email Marketing:

  • Build an email list of potential EV buyers who have shown interest in your dealership.
  • Send regular newsletters with updates on new EV models, promotions, and educational content.

8. Remarketing Campaigns:

  • Implement remarketing campaigns to retarget website visitors who have shown interest in EVs but haven't made a purchase.
  • Show them targeted ads on social media and other websites to remind them of your dealership and offerings.

9. Monitor and Adjust:

  • Continuously monitor the performance of your search and social marketing efforts using analytics tools.
  • Adjust your strategies based on the data, focusing on what works best in terms of driving EV sales.

Building trust and providing accurate information is key to success in marketing EVs. By combining search and social marketing efforts with informative content and a customer-centric approach, you can effectively increase your EV car sales and establish your dealership as a go-to destination for electric vehicles.


About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our automotive digital advertising services such as Automotive Paid Social Media, Automotive Paid Search or Search Engine Optimization (SEO) or contact us at info@greenline.nyc or 833-GLD-CARS.


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The Electric Vehicle Revolution: What Auto Dealers Need to Know

The Electric Vehicle Revolution:
What Auto Dealers Need to Know.

The automotive landscape is undergoing a seismic shift, and it's being powered by electricity. Electric vehicles (EVs) are no longer a novelty; they are becoming an integral part of the industry. For auto dealers, this represents both a challenge and an incredible opportunity. We'll dive into the evolving world of EVs and explore what auto dealers need to know to stay ahead in this fast-paced game.

The EV Boom: A Global Phenomenon.

The global push toward sustainability and reducing carbon emissions has fueled the rapid growth of the EV market. Government incentives, stricter environmental regulations, and growing consumer awareness of climate change have all contributed to this surge.

BloombergNEF predicts that by 2025, EVs will account for 10% of global passenger vehicle sales, rising to a whopping 28% by 2030.

EV Sales Are on the Rise.

One of the most significant indicators of the EV revolution is the soaring sales figures.

  • In Q2 2023, EV sales set a new record, accounting for almost 300,000 sales, a record for any quarter and an increase of 48.4% from Q2 2022.
  • The costs of EVs have decreased 20% YOY vs June 2022. As an auto dealer, this means you need to consider expanding your EV inventory to meet the growing demand.
  • A recent survey found that 68% of car buyers are considering purchasing an EV for their next vehicle, reflecting a significant shift in consumer preferences.

2022 - 2023 New EV Pricing and Inventory Graph

2022 - Q22023 EV Sales and Share Graph

Understanding the Consumer Perspective.

Today's car buyers are increasingly eco-conscious. They are not only looking for fuel-efficient vehicles but also considering the environmental impact of their choices. Auto dealers need to understand and cater to this shifting consumer mindset. Highlight the environmental benefits of EVs and make sure your sales team is well-versed in explaining these advantages.

  • 82% of consumers believe that electric cars are better for the environment.
  • 74% of car buyers say that lower emissions are an essential factor in their decision to buy an EV.

Charging Infrastructure Is Key.

One of the challenges of EV adoption has been the availability of charging infrastructure. Range and charging anxiety causes 63% of new car buyers to not consider EVs. However, this is changing rapidly. Being knowledgeable about the local charging infrastructure can be a significant selling point for your dealership.

  • As of 2023, there are over 2.3 million public charging points globally, a remarkable increase from just 1.5 million in 2022.
  • The International Energy Agency predicts that by 2030, there will be more than 40 million public charging points worldwide, significantly reducing charging-related concerns.

Educating Your Sales Team.

Selling EVs is different from selling traditional gasoline-powered vehicles. Your sales team needs to be educated about the unique features of EVs, such as battery life, charging times, and the cost savings associated with electric driving. Offering incentives and training to your sales staff can make a substantial difference in your EV sales figures.

  • Electric vehicles can save consumers up to $1,000 per year on fuel costs alone, according to the U.S. Department of Energy.
  • The resale value of EVs is consistently higher than their gasoline counterparts, making them a wise investment for buyers.

Tailor Your Organic and Paid Media Strategy.

To increase your electric vehicle (EV) car sales through search and social marketing efforts, you'll need a comprehensive strategy that targets potential buyers, educates them about the benefits of EVs, and showcases your dealership as a trusted source. To understand these strategies more in-depth, read “Charging Ahead with Paid Media: A Dealerships Guide to EV Sales.

The electric vehicle revolution is not on the horizon; it's here. Auto dealers who embrace this shift and adapt their business strategies accordingly will position themselves as leaders in the industry. By staying informed, educating their teams, and providing top-notch service, auto dealers can navigate the EV landscape successfully and be at the forefront of this automotive transformation.


About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our automotive digital advertising services such as Automotive Paid Social Media, Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.


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Green Line Automotive’s Top 5 Key Takeaways from Google’s Think Auto 2023 Event

Green Line Automotive's Top 5 Key Takeaways from Google's Think Auto 2023 Event.

Green Line Automotive was thrilled to be invited to Google's Think Auto 2023 Event of automotive enthusiasts and industry experts in Chicago. The event provided us with a golden opportunity to delve deep into the latest trends, innovations, and insights that are shaping the future of the automotive world.

At Green Line Automotive, our passion for sustainability, cutting-edge strategies, and delivering exceptional customer experiences has always driven us forward. From this event, we had 5 key takeaways about what the current and future automotive landscape currently looks like and how this can impact your dealership.

Political Ads: Shifting Landscape and Challenges Ahead

  • In 2024, political ads are expected to surge, leading to increased competition and costs in the advertising space.
  • Green Line Auto Takeaway: To stay competitive in this evolving landscape, you’ll need to be exploring options to boost your advertising budget.

Vehicle Ads and Performance Max Campaigns Unite

  • Exciting news! In September 2023, Vehicle Ads will merge with Performance Max Campaigns.
  • Green Line Auto Takeaway: To maintain control and optimize our strategies for maximum efficiency, we recommended testing the creation of Performance Max campaigns with inventory feeds as separate entities from current PMax assets. This allows you to better allocate budgets and maintain performance insights separately.

Vehicle Ads and Performance Max Campaigns Unite

EVs and Hybrids: A Growing Market with Lower Prices

  • Good news for eco-conscious drivers! OEMs continue to expand their EV and Hybrid offerings, and in May 2023, average EV prices dropped by a promising 14% compared to the previous year.
  • Green Line Auto Takeaway: It’ll be important to explore expanded campaigns to tap into the growing demand and availability of electric and hybrid vehicles.

Tackling Income Bracket Challenges

  • Registrations for users making under 100K have seen a significant decline.
  • Green Line Auto Takeaway: To engage this income bracket, we recommend focusing on promoting light vehicles and economy car searches as the best options to boost sales and cater to the specific needs of this audience.

EV Sales in the U.S. are expected to outpace ICE vehicles by 2030, according to Bloomberg NEF.

The Power of 1st Party Data: Building Customer-Centric Strategies

  • 1st Party Data remains a crucial resource for building customer-oriented strategies and keeping current customers engaged.
  • Green Line Auto Takeaway: In order to capitalize on your 1st Party Data, you may want to consider expanding current campaigns to include strategies such as buyback programs and service needs. Additionally, Green Line Auto is thrilled to announce that an enhanced version of 1st Party Data will be rolled out in 2024, benefiting all clients without any extra cost for those already integrated with this invaluable tool.

Reviewing the key takeaways from Google's Think Auto 2023 Event, one thing remains certain - the automotive industry is ever-changing, and so is Green Line Automotive. Our commitment to excellence, sustainability, and customer-centric strategies will persist as we guide each dealer on the path to maximizing their performance in this dynamic landscape of evolving trends and technologies.

About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our automotive digital advertising services such as Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.


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How Can You Use AI To Improve Paid Search Campaigns?

How Can You Use AI To Improve Paid Search Campaigns?

A new era of paid search is emerging with more automation, machine learning, and a lot less keywords and ads. The days of hundreds of campaigns and ad groups are slowly slipping away as AI in Google & Bing evolve. But how do we improve campaign performance with potentially less control? We’ll explore a few ways to optimize ad copy, campaigns, and lean into machine learning.

Getting Ahead Of Competitors.

As paid search experts, we are always trying to stay ahead of competition, analyzing auction insights and trying to differentiate our clients. With ChatGPT prompts, we can create a list of competitors, form SWOT analysis, identify new audiences, and key differentiators. With this information, we can not only identify gaps in competitor strategy that we can take advantage of (creating new campaigns targeting audiences that may not be the norm), but can also create new ad copy and ad assets to gain impression share, improve Click Through Rates & drive more conversions.

How To Use ChatGPT To Write Compelling Paid Search Ad Copy.

One of the most compelling aspects of using AI in paid search, is the ability to optimize ad copy. Using specific prompts, we can determine what matters most to potential customers (value propositions) and even potential barriers to purchase that we can address in ad copy.
Additionally, we have the ability to use AI to generate ad copy specific to a target audience based on their preferences. While we do use our research and expertise, ChatGPT uses machine learning to capture the key points for us that we can then refine.

For those with less time on their hands, Google announced that they are releasing new features to Paid Search that lets you input a website and the chatbot will recommend keywords, headlines, images and descriptions based on the context best suited for you.

Many of these recommendations already exist within the Google Ads platform today, but now Google will be able to do this in real time for ad copy. For search marketers and brands, this does reduce some control over ad copy, but it is a nice segway into AI capabilities.

Ad copy is one of the main building blocks to paid search campaigns and as the space continues to get more competitive, we need to ensure our ad copy is strong and compelling to help differentiate ourselves from competitors.

How Can You Use AI To Improve Paid Search Campaigns?

Leaning In To Machine Learning & Automated Bidding.

Ad copy is not the only way AI can help optimize paid search campaigns. Machine learning and automated bidding strategies are constantly evolving on the Google Ads Platform, but it will be one of the most important to test and learn early on.

AI-powered bid strategies like Maximize Conversions and Maximize Conversion Value allow Google’s machine learning to gather information on user behavior and likelihood of converting to make real-time decisions and automate bids to improve performance and costs. This often leads to lower Cost Per Actions and higher conversion rates, while giving us the flexibility to expand our keyword strategies.

As we move towards smart bidding strategies, audience optimization will be a large component of how we create campaigns. Creating segmented audiences that combine customer lists, affinity segments and in-market segments will allow the algorithms to use these as signals to identify potential new customers. This will help us increase reach and deliver ads to the right people at the right time during their customer journey.

What Does this mean?

Integrating AI into your paid search strategy can revolutionize your campaign performance and unlock new opportunities for success. By harnessing the power of AI for ad copy optimization, bid management, and audience targeting, Green Line Digital can help you drive better results, increase efficiency, and ultimately maximize your return on investment. We are embracing the AI potential, and coupled with our team of experts, we can create the most efficient, high performing campaigns for our automotive and enterprise clients.

About Green Line Automotive:

Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our premier services such as Automotive Paid Search or contact us at info@greenline.nyc or 833-GLD-CARS.


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Vehicle Ads Upgrading to Performance Max Starting September 2023

Vehicle Ads Upgrading to Performance Max Starting September 2023

As of September 2023, Google will be upgrading existing Vehicle Ads campaigns to Performance Max campaigns. This transition follows Google's previous move away from Smart Shopping campaigns for retail products and now extends to the automotive industry.

What does this mean for you? With Performance Max campaigns, you'll have access to a broader range of audience and bidding signals, surpassing the capabilities of the current Smart Shopping campaigns that Vehicle Ads are built upon.

At Green Line Automotive, we've had the privilege of being an Alpha tester for this initiative, and we're excited to share that it presents a tremendous opportunity for your automotive dealership. Our test results showed the performance of the Vehicle Ads included in PMax outperformed the Vehicle Ads that were not part of PMax.

  • VDP Views: +54%
  • Phone Call Leads: +387%
  • Submit Lead Forms +199%
  • Traffic is also up by 53% in click volume

Vehicle-Listing-Ads

Rest assured, no action is required on your part at the moment. Google will initiate the campaign upgrade process in September. Once the upgrade is complete, we will review the setup and ensure that our standard best practices align with the Performance Max platform.

Key Points:

  • Vehicle ads campaigns will automatically upgrade to Performance Max starting September 2023.
  • Performance Max campaigns offer new features, insights, and expanded inventory with the power of Google's AI.
  • Your existing campaigns with the status "Active" or "Paused" and future end dates will transition to separate Performance Max campaigns.
  • Campaign settings, including the vehicle feed and budget, will be transferred automatically with comparable functionality.
  • Previous vehicle ads campaigns will be marked as "Removed," but historical performance data will remain accessible for reference.
  • Creating new Smart Shopping campaigns for vehicle ads will no longer be possible.

If you're eager to learn more about the performance enhancements and see real-world case studies, we invite you to reach out to Green Line Automotive. Our team is well-equipped to provide you with further insights and information tailored to your specific needs. Stay tuned for more updates as we move forward with this transition.

About Green Line Automotive:

Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our premier services such as Automotive Paid Search or contact us at info@greenline.nyc or 833-GLD-CARS.


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Fill out the form below and someone from our team will reach out to you to set up a time to connect.

Green Line Automotive Joins Karam in Chicago

Green Line Automotive
Joins Karam in Chicago

MOORSEVILLE, N.C. - Green Line Automotive and Alpha Prime Racing are delighted to announce their associate sponsorship of Sage Karam and the No.44 Chevy Camaro for the inaugural NASCAR Xfinity Series race at the Chicago Street Course.

Green Line Automotive is proud to continue its unwavering support of Sage Karam in the NASCAR Xfinity Series. “I’m proud to once again welcome Green Line to my partner lineup. Brent and his team continue to support me in my endeavors in NASCAR and I’m grateful for this relationship that continues to grow,” said Karam, driver of the No.44 Green Line Automotive Chevy. This partnership marks Green Line Automotive's third consecutive year as a proud track partner of Karam.

Brent Rogers, Vice President and Managing Partner of Green Line Automotive expressed his enthusiasm about joining Sage Karam and Alpha Prime Racing once more. "We are excited to team up with Sage Karam and Alpha Prime Racing once again, and it's even more special to do so in our home city of Chicago. We look forward to an exhilarating race!" Rogers said.

Don't miss the live coverage of The Loop 121, which will begin at 4:00pm EST on Saturday, July 1st, airing on USA Network.

Green Line Automotive Partnership Announcement With Sage Karam

About Green Line Automotive:

Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our premier services such as Automotive Search Engine Optimization or contact us at info@greenline.nyc or 833-GLD-CARS.

Facebook: @greenlinedigitalauto / facebook.com/greenlinedigitalauto
Instagram: @greenlinedigitalauto
LinkedIn: linkedin.com/company/green-line-digital-auto
Twitter: @gldauto

For more information on Sage Karam, please contact Shelby Park Marketing at:
www.shelby-park.com
Manager - Rolando Arroyo
rolando@shelby-park.com


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Gbraid Parameters? What this means for your Google Ads Campaign Tracking

Gbraid Parameters?
What this means for your Google Ads Campaign Tracking

If you have an existing Google Ads account, you may have received an email that gBraid parameters will be enabled for your URLs to measure iOS14.5+ conversions, but what is this and what does it mean for you?

Back in April 2021, Apple made sweeping changes to privacy controls that let iPhone users opt-out of data sharing, limiting tracking across Google Ads resulting in limited visibility in the conversions occurring from paid search campaigns.

As a response to this, Google introduced new parameters, WBRRAID & gBRAID, that help attribute conversions using data modeling to your Google Search, Shopping, Display & Performance Max campaigns, giving advertisers some indication of campaign performance for iOS users. With auto-tagging enabled, these parameters have been available to advertisers since May 2021.

analytics

statistics

Ok, but why this email and what do I need to do?

At the end of June 2023, the gBraid parameter will be available with auto-tagging enabled for deep-link ads on iOS. This parameter, will help you attribute app conversions back to your ad campaigns and provide more accurate measurement on iOS, with this additional data supporting your Smart Bidding campaigns, you could potentially see a boost in campaigns’

What to do next:

The first step is to enable auto-tagging on your Google Ads account, if you haven’t already done so

On your website and app:

  • Ensure deep links in your app are set up correctly
  • Arbitrary URL parameters are allowed
  • Tracking template is compatible with URL parameters
  • Review your measurement and set up instructions for your SDK or Firebase

If you’re concerned about your tracking and not sure if your website or app complies with Google’s recommendations for gBraid, Green Line Digital’s Data & Analytics team can help audit and assess your website. Contact us today, or if you’re an existing Green Line Customer, reach out to your Account Manager for support.


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GA 4 Is Here: Is Your Data Ready?

GA 4 Is Here: Is Your Data Ready?

The highly anticipated data migration is just around the corner:

Google Analytics 4 – Google’s next-generation measurement solution – is replacing Universal Analytics (UA) properties, which will no longer process data after July 1, 2023.

While you'll be able to collect and use data in UA properties until July 1 and see your UA reports for six months after that date, Google announced that new data will only flow into Google Analytics 4 (GA4) properties.

What should I do?

We understand how important your data is – it’s a measurement of success, a way to chronicle your story, and more. Green Line Auto offers two flexible solutions to help you retain and access this data.

Cloud Storage: Store your historical UA data in our secure and reliable cloud-based system, which you can access at any time.
Advanced Storage & Reporting: Integrate your UA data with Green Line's reporting system, which not only allows you to retain this data but also provides you with valuable insights such as year-over-year metrics. You’ll be able to access your data at any time and gain important performance insights even after the migration to GA4.

Learn more about our Data Storage and Warehousing offerings here.

Why do I need to keep historical data?

Maintaining historical data from UA is crucial – it allows you to view trends and benchmarks and provides a valuable reference point for measuring your progress and identifying areas for improvement.

By integrating your historical UA data into our reporting, we can help you gain valuable insights into your year-over-year performance, past trends, and much more – empowering you to make informed decisions and drive your business forward.

How can I compare GA4 data to UA data?

During the migration process to GA4, you’ll notice that your reporting may look different. While some metrics may cross over from UA to GA4, there are others that do not correlate or may be calculated differently.

There are, however, certain key elements that should remain consistent. These include traffic acquisition dimensions such as source, medium, and campaign, as well as metrics such as sessions, pageviews, transactions (if using), transaction revenue (if using), and UA goals (if using). Find out what other metrics are impacted by this transition here.

What are the next steps?

At Green Line Digital, we are committed to helping our clients manage their data effectively. Whether you want to securely store your data, analyze performance insights, or just learn a little more about GA4, we are here to support you during this transition.

Contact us today. If you are a current Green Line customer, reach out to your Account Manager to import your historical data if you haven’t already. If you’re a new client or want to learn more, fill out the form below and a Green Line team member will reach out to you to set up a time to connect.


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Green Line Automotive Becomes Approved Digital Advertising Partner For Volkswagen Of America

Green Line Automotive Becomes Approved Digital Advertising Partner For Volkswagen Of America

Green Line Automotive expands partnership with Volkswagen of North America by joining the Dealer Digital Program for Service & Parts

FOR IMMEDIATE RELEASE

Schaumburg, IL- (March 31, 2023) - Green Line Automotive, Agency of Record for After Sales for Volkswagen of America Tier One National Media, is excited to announce they have become a Digital Advertising Provider for Volkswagen of America (VWoA) After Sales, specializing in Service & Parts Digital Advertising as an enhancement to the Dealer Digital Program.

The VW Dealer Digital Program has expanded the preferred Service & Parts Digital Advertising Providers to allow dealers choice & the VW Dealer Digital Program has partnered with providers that are experts in the digital fixed ops marketing space. Green Line Automotive is excited to become a part of the Dealer Digital Program after being Volkswagen of America’s Agency of Record for After Sales National Paid Media!

Green Line Automotive offers industry leading insight on digital marketing efforts, specifically crafted to help dealership’s service departments increase service appointments, parts and accessories sales. From strategies such as, SEO, SEM, Display, Social, Video & First Party Data Integrations, there’s multiple avenues for every dealership to engage with their target audience.

Open enrollment to partner with Green Line Automotive through the Digital Dealer Program has begun! To learn more about Green Line, please visit the Volkswagen Dealer Digital Program Enrollment Website. Contact your Volkswagen Digital Consultant with any questions or reach out to vwaftersalesprogram@greenline.nyc to connect with Green Line Automotive today.


About Green Line Automotive
Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

For more information on GREEN LINE AUTOMOTIVE visit:
https://gldauto.com
https://www.facebook.com/greenlinedigitalauto
https://www.instagram.com/greenlinedigitalauto
https://twitter.com/gldauto

About Polly
Polly is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology enables car-buyers to view multiple insurance quotes and immediately purchase online and/or connect with licensed insurance agents to complete the process. With an exclusive combination of partnerships among premier automotive retailers and data providers, an industry-best insurance carrier network, and access to Polly Insurance licensed agents, Polly is recognized for its place at the forefront of Insurtech. Polly Insurance is a licensed insurance agency, with licenses to operate in the lower 48 states. For more information, visit www.polly.co.

About Driven Data
Driven Data is an advanced software marketing provider and digital marketing agency serving the automotive retail industry. Through its proprietary universal architecture and first to market managed CDP (customer data platform), Driven Data fuses valuable marketing data with first party data from CRM, inventory and DMS sources to analyze and act on insights in real time and deliver hyper-personalized, scalable marketing campaigns. Driven Data's performance and analytics data give auto retailers - from single rooftops to OEMs - unprecedented access to insights that can be leveraged to instantly enhance marketing strategies and operational improvements.

Volkswagen Oil Change SEO Website

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Google Ads is Changing Similar Audiences

Google Ads is Changing Similar Audiences

Similar Audiences, also known as Similar Segments, will no longer be generated by Google Ads for targeting and reporting. Active campaigns using similar segments will remain in place until August 1, 2023.

In place of Similar Segments, different campaign types will be offered to assist you in using your data, reaching your audience and improving your campaign for your business goals. Your next steps should be to turn on optimized targeting to reach additional relevant and expanded audiences. If you have used Similar Segments on Search or Shopping campaigns, you should use Smart Bidding with your campaigns. If you are already using Smart Bidding, you don't need to take any action.

Your team of Ad experts at Green Line Automotive can help you navigate Google’s continually changing landscape and keep your business goals in mind. Contact Green Line Automotive today to build your team.

Similar audiences changing on Google Ads

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