Why Your Facebook Ads Don’t Match Google Analytics Data

Why Your Facebook Ads Don’t Match Google Analytics Data

Tracking your data insights is an important part of any campaign and many users have noticed there is a discrepancy between Facebook conversion and click metrics, and Google Analytics reported data. This is because both platforms track data very differently. The numbers between Facebook Ad Manager and Google analytics will never perfectly match, but there are steps you can take to understand the difference and account for it.

Click-Throughs

Google Analytics tracks a session after a user has clicked on an ad and was directed to your website. Facebook tracks all engagement, likes, comments and shares. You can define Facebook engagement further by measuring general clicks or specific link clicks.

When it comes to user sessions, Facebook and Analytics differ. Facebook will consider every ad click as a separate session, whereas Google Analytics combines all clicks within a 30-minute time into one session. One reason your data may not be matching is because you may be looking at All Clicks and comparing them to just Link Clicks.

GA Data

Facebook Data

Tracking Users

Google Analytics uses first party cookies to gain insight and gather data on website visitors. Facebook doesn’t require cookies to track ad clicks. Facebook will also count a click even if a user's browser doesn’t fully load the external link before they exit the page, causing the tracking code to not fire and not record the session. This all means that it is highly likely that Facebook is tracking more users than Google Analytics.

Due to the nature of Facebook, it can assign multiple conversions to the same user. Google Analytics can’t do the same and attributes one conversion per path.

Reducing Discrepancies

Although numbers will never match completely, there are a number of actions to take that will reduce discrepancies between Facebook Ads and Google Analytics. You can create custom parameters for your URLs to effectively measure traffic in Google Analytics, remove 24-hour View-through conversions from Facebook, and use both click and session metrics in your reports.

Understanding the differences between Facebook Ads and Google Analytics can help you use your data in the most effective way. Quality reporting of your data will help you make the best decisions when it comes to advertising efforts and ultimately impacting your bottom line.
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Green Line Automotive Partners with Driven Data / Polly

GREEN LINE AUTOMOTIVE PARTNERS WITH DRIVEN DATA / POLLY

Green Line Automotive has been selected to work with Driven Data's direct paid media partnerships

FOR IMMEDIATE RELEASE

Schaumburg, IL- (August 9, 2022) - Green Line Automotive has announced they have been selected by Driven Data as a preferred partner to take over their paid media partnerships as they focus on 1st-Party data Audiences and Analytics.

Driven Data was acquired by Polly on June 1st and will be continuing to serve the automotive industry, providing 1st-Party data audience and analytics solutions. As they evolve and scale, they have decided to end their direct-to-dealer marketing solutions such as paid search, social, and OTT.

Driven Data (now Polly) has partnered with Green Line Automotive to continue to provide their dealership clients with cutting-edge digital marketing solutions. “We have carefully chosen Green Line to carry our torch in the industry because they believe entirely in the power of leveraging your data to bolster lifetime customer value and acquire more new customers for as little expense as possible” stated Ashley Kolb, Senior Director, Product and Technology Operations at Polly.

Green Line Automotive’s mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. They focus on giving every dealer the best in technology with a fully customizable approach which gives their dealers an advantage over their competition. Their digital strategy is focused on having your Paid Search and Paid Social Campaigns convert into highly qualified walk-ins, calls, and leads for your dealerships.

About Green Line Automotive
Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

For more information on GREEN LINE AUTOMOTIVE visit:
https://gldauto.com
https://www.facebook.com/greenlinedigitalauto
https://www.instagram.com/greenlinedigitalauto
https://twitter.com/gldauto

About Polly
Polly is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology enables car-buyers to view multiple insurance quotes and immediately purchase online and/or connect with licensed insurance agents to complete the process. With an exclusive combination of partnerships among premier automotive retailers and data providers, an industry-best insurance carrier network, and access to Polly Insurance licensed agents, Polly is recognized for its place at the forefront of Insurtech. Polly Insurance is a licensed insurance agency, with licenses to operate in the lower 48 states. For more information, visit www.polly.co.

About Driven Data
Driven Data is an advanced software marketing provider and digital marketing agency serving the automotive retail industry. Through its proprietary universal architecture and first to market managed CDP (customer data platform), Driven Data fuses valuable marketing data with first party data from CRM, inventory and DMS sources to analyze and act on insights in real time and deliver hyper-personalized, scalable marketing campaigns. Driven Data’s performance and analytics data give auto retailers – from single rooftops to OEMs – unprecedented access to insights that can be leveraged to instantly enhance marketing strategies and operational improvements.

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GREEN LINE AUTOMOTIVE JOINS KARAM AT ROAD AMERICA

GREEN LINE AUTOMOTIVE JOINS SAGE KARAM AT ROAD AMERICA

Nascar Road America Race Sponsorship Announced

FOR IMMEDIATE RELEASE

Schaumburg, IL- (June 30th, 2022) - Green Line Automotive has announced their sponsorship and support of Sage Karam and the No.45 Chevy Camaro for the July 2nd NASCAR Xfinity Series race at Road America. This will be Karam’s first race back since competing in the 2022 Indianapolis 500 and his 3rd NASCAR Xfinity start this season.

Green Line Automotive made their first appearance as a sponsor of Sage Karam at the NASCAR Xfinity race at Phoenix in 2021. “I’m excited to once again have Green Line Automotive onboard, but this time as our Co-Primary Sponsor. Brent and his team have been instrumental to our program since day one and it’s great to see our partnership and relationship grow to this point. We have some great things planned for the near future and can’t wait to see them continue to grow with us and NASCAR” said Karam, driver of the No.45 Green Line Automotive Chevy.

“Green Line Automotive is excited to continue our partnership with Sage Karam, and the Alpha Prime Racing team. As an automotive enthusiast, I have great respect for how Sage is able to handle the nuances of each vehicle he races. As a business owner, I stand behind growing and working each day to become better at your craft and the dedication it takes. Myself and the team at Green Line Automotive are excited to have him represent our work ethic and dedication to the automotive industry." said Brent Rogers, Vice President and Managing Partner of Green Line Automotive.

Race coverage of the Henry 180 will begin at 2:30pm ET Saturday July 2nd, on USA.

About Green Line Automotive:
Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier one automotive advertising expertise, technology, and service to the tier three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

For more information on GREEN LINE AUTOMOTIVE visit:
https://gldauto.com
https://www.facebook.com/greenlinedigitalauto
https://www.instagram.com/greenlinedigitalauto
https://twitter.com/gldauto

Stay updated with Sage by following him on Social Media; Facebook and Twitter and Instagram, or visiting his website online at SageKaram.com.

For more information on Sage Karam, please contact Shelby Park Marketing at:
www.shelby-park.com
Manager – Rolando Arroyo
rolando@shelby-park.com
317-220-9349

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GAIN AN EDGE ON THE COMPETITION WITH PERFORMANCE MAX

GAIN AN EDGE ON THE COMPETITION WITH GOOGLE'S PERFORMANCE MAX

Google's Latest Ad Type: Performance Max

Berry Hollie, Automotive Paid Search Manager

Google's latest ad type, Performance Max, is the next generation of Smart Shopping campaigns. Performance Max is a goal based campaign that uses Smart bidding to reach your customers where they are. Stop guessing where your customers are and drive more conversions across all of Google's channels.

How will these help my dealership?

  • Find more converting customers across Google's channels and networks.
  • Drive better performance against your goals.
  • Get more transparent insights.
  • Make your budget more efficient by going after the best potential customers

Where do Performance Max ads appear?

  • Google Search
  • Google Display
  • Google Discover
  • Gmail
  • YouTube

What do Performance Max campaigns optimize towards?

  • Store Visits
  • Calls
  • Forms
  • Driving Directions

Performance Max Campaign Ad Locations

How do you take advantage of this new ad type? Start testing Performance Max as soon as possible. The first adopters of Performance Max are likely to see the most efficiencies in their campaigns. Learn more about our Paid Search strategy and contact GREEN LINE AUTOMOTIVE so we can start helping your dealership today.

PERFORMANCE MAX RESULTS

$880

SPEND

$0.90

AVG. CPC

324

CONVERSIONS*

27.38%

CONVERSION RATE

$2.73

COST PER CONVERSION

*Conversions include: 36 Store Visits, 228 Driving Directions, 12 Calls & Forms and 48 Engagements.

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Why You Should Start Utilizing First-Party Data

WHY YOUR DEALERSHIP SHOULD START UTILIZING FIRST-PARTY DATA

Why You Should Start Utilizing First-Party Data

By Nicole Leonhart, Sr. Account Manager

The better question to ask is why not? Your technology stack is most likely using third-party data to identify owners or in-market consumers but why aren't you using first-party data? The data in your CRM and DMS provides a unique perspective and gives insights into your business that would be unknown without the connection. First-party data can be utilized in both Search Engine Marketing and Paid Social platforms.

Prevent Defection
When your consumers are on Google, you should be the first one showing for them to prevent a competitor from stealing your business. On social, your ads will allow you to remain top of mind.

Optimize Your Ad Budget
Stop wasting money advertising to consumers who just completed a sales or service transaction.

No Cookies Needed
The first step in tackling cookie loss is shifting to a first-party data strategy. First-party data is housed in your CRM and DMS and not collected in the backend of your website.

Highly Customized Ads
Are you looking to entice someone who has not been in for service in a while? Serve the select audience a competitive custom offer; for their eyes only.

computer showing first-party data audiences

While the data lives in your CRM and DMS platforms, just having the data isn’t enough. The secret sauce to making your first-party data work is having the data integrated and segmented by professionals. Learn more about our first-party and third-party data integrations and contact GREEN LINE AUTOMOTIVE today to help you get started.

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The Rise of First-Party Data For PPC

THE RISE OF FIRST-PARTY DATA FOR AUTOMOTIVE PPC

First-Party Data For Automotive Pay per click


GREEN LINE AUTOMOTIVE’s Paid Search Manager, Allysa, wrote an article featured on UpCity on Harnessing The Power Of First-Party Data For PPC. First-party data’s relevance and the ability to utilize it is more important than ever with changing regulations, Google ending third-party cookie use, and automation becoming key to strategy in Google Ads.

What does this mean for Automotive? Using first-party data is a cost-effective way to target audience segments you already have in your CRM and DMS.

  • Due for Service
  • Missed Service
  • Off-Lease
  • Predictive Purchase Timeline

Utilizing first-party data takes experience to ensure it is set up and managed properly. Let us make your advertising dollars work efficiently and effectively for you. Learn more about how our Paid Search strategy is different and customized for your dealership.

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GO WHERE YOUR CUSTOMERS GO MICROSOFT BING AUTO INVENTORY ADS

MICROSOFT BING LOCAL AUTO INVENTORY ADS

MICROSOFT BING AUTO INVENTORY ADS

By Allysa Mousourakis, Paid Search Manager

Are you missing out on advertising to over 7% of the global search market? Bing.com usually takes a back seat in a dealership's paid digital strategy, but with Microsoft Bing Auto Inventory Ads, your inventory can be visible to more potential customers than before. Similar to Vehicle Listing Ads on Google, Auto Inventory Ads allow local dealerships to go head to head against online digital retailers such as Vroom and Carvana. Trying to promote your used inventory? Inventory Ads are a great way to increase the visibility of available inventory. Some of our dealers have seen an average impression share high of 83% on their Inventory Listing Ads.

Learn more about Vehicle Listing Ads and contact GREEN LINE AUTOMOTIVE today to help you get started.

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Green Line Automotive Sponsors Martinsville Truck Race in Phoenix

GREEN LINE AUTOMOTIVE TO SUPPORT SAGE KARAM AT MARTINSVILLE & PHOENIX

Nascar Martinsville Truck Race Sponsorship Announced

FOR IMMEDIATE RELEASE

Statesville, N.C. (October 28th, 2021) - Jordan Anderson Racing (JAR) has announced that GREEN LINE AUTOMOTIVE will join Sage Karam as a sponsor for the NASCAR Martinsville Truck race this weekend as well as for the NASCAR Xfinity race on November 6th in Phoenix, Arizona.

Sage Karam will make his 4th NASCAR series start this weekend in the #3 Chevy Silverado for JAR; only his 2nd oval start since making his transition from IndyCar to NASCAR. His first oval start was last month at Bristol Motor Speedway where he recorded an impressive 16th place finish in the JAR #31 Chevy Camaro.

Joining the team as a sponsor for the last two races of the season is GREEN LINE AUTOMOTIVE out of Chicago, Illinois. “It’s great that GREEN LINE AUTOMOTIVE can join us for the last two races of the year. The quality of products that they deliver to their customers certainly aligns with the same values and work ethic we put in here at JAR. I hope to deliver a few sold finishes for them at Martinsville and Phoenix” said Sage Karam.

“We’re thrilled to join many of our partners in sponsoring Sage in his upcoming races,” said Brent Rogers, Vice President of GREEN LINE AUTOMOTIVE. “We believe in high performance in all aspects of life and that Sage embodies that as a young rising star in the NASCAR world.”

GREEN LINE AUTOMOTIVE is a high performance digital marketing agency delivering tier one level advertising expertise, technology, and service to the tier three dealers. Their focus is on giving every dealer the best in technology with a fully customizable approach giving an undeniable advantage over the competition.

Coverage of the race begins at 1:00 PM EST on Saturday, October 30th. The event will air on FS1, MRN.

More information on GREEN LINE AUTOMOTIVE visit:
https://gldauto.com
https://www.facebook.com/greenlinedigitalauto
https://www.instagram.com/greenlinedigitalauto
https://twitter.com/gldauto

Stay updated with Sage by following him on Social Media; Facebook and Twitter and Instagram, or visiting his website online at SageKaram.com.

For more information on JAR, visit JordanAndersonRacing.com, and be sure to follow the team all season on the JAR social channels on Facebook, Twitter, and Instagram.

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GREEN LINE AUTOMOTIVE Is Now Google Vehicle Listing Ad Approved

GREEN LINE AUTOMOTIVE IS NOW GOOGLE VEHICLE LISTING AD APPROVED

GREEN LINE AUTOMOTIVE IS NOW GOOGLE VEHICLE LISTING AD APPROVED... Now what does that mean?

By Elayna Paap, SEO Director


GREEN LINE AUTOMOTIVE is officially an approved partner for Google Dynamic Vehicle Listing Ads. By partnering with us, you can now promote your digital showroom and local inventory ultimately boosting traffic to your website and driving better qualified leads directly from the VDP. You don’t have to wait for Google’s beta program to take advantage of this new product. Sign up now and see your inventory live at the top of search results.

What are Vehicle Listing Ads?

Vehicle listing ads are similar to shopping ads. They are dynamic inventory ads placed at the top of search results that display based on your inventory feed. With GREEN LINE AUTOMOTIVE’s custom feed integrations we can integrate into nearly any dealership’s inventory without requesting a feed. These ads are different in that they offer a more visual format with your inventory photos as opposed to text ads which display text only only text. Vehicle Listing Ads give more information about the car for sale on your lot within the search result itself to encourage more qualified website traffic.

What are the benefits of vehicle listing ads?

Better qualified leads

Feature inventory information within the search result including year, make, model, condition, and price to help online shoppers make informed buying decisions. VDPs are directly linked to optimize the user experience and encourage the quality of your leads.

More inventory visibility

Millions of shopping-related searches are completed every day. Vehicle Listing Ads appear in the Shopping tab and at the top of search results separate from text ads. This helps your inventory take up more real estate within search results, increasing visibility.

Dynamic updates with available inventory

With our custom feed integrations, your Vehicle Listing Ads are dynamically updated with new arrivals and sold units are removed.

Capitalize on micro moments

Whether people are completing brand, discovery or direct searches, your inventory is displayed.

FAQ

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Google Video Action Campaigns

THE BENEFIT OF GOOGLE'S VIDEO ACTION CAMPAIGNS FOR AUTOMOTIVE

THE BENEFIT OF GOOGLE'S VIDEO ACTION CAMPAIGNS FOR AUTOMOTIVE

By Danielle Neckers, Senior Paid Search Manager

Video has always been an effective tool in marketing automotive, in both driving higher-funnel branding awareness and lower-funnel retargeting engagement, but now it has become even more efficient through Google’s introduction of Video Action campaigns.

While video ad types in the past have offered variety in video length and ad formatting, Video Action campaigns simplify the category by dynamically showing multiple ad formats and copy variations within a singular ad. Google’s AI chooses to serve the variation that it believes will perform best for each individual searcher. While the loss of granular control can be hard for an advertiser to let go of, testing shows it’s best to let go and trust the algorithmic process.

Across all automotive accounts, and a statistically significant amount of data, Video Action campaigns displayed better performance in all efficiency metrics. Video Action’s higher Click-Through Rate implies a stronger relevance to searchers, higher Conversion Rate showcases increased likelihood to drive leads, and a cheaper Average Cost-Per-Click displays a better cost efficiency per interaction.

Video Action campaigns are clearly becoming Google’s priority in video, as they are sunsetting more traditional TrueView For Action campaigns in early 2022. Advertisers will no longer be able to launch this ad format past September 30, 2021. Given this transition, and superior performance to-date, advertisers would be best served to embrace the changes and test Video Action campaigns sooner rather than later.

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