Navigating the SEO Landscape: AI’s Evolution and Impact on Organic Search in 2023

Navigating the SEO Landscape: AI's Evolution and Impact on Organic Search in 2023

AI has played a significant role in algorithm updates for a decade with search engines announcing new AI advancements in 2023. Improved search algorithms such as Hummingbird, BERT, and RankBrain help search engines interpret user intent, analyze content contextually, and provide for more accurate rankings. These integrations have assisted in the understanding of the nuances behind search terms, including long-tail keywords, voice search, and conversational search queries, leading to more relevant search results for users.

Additionally, many AI tools are being released to support advanced optimization strategies. New AI tools and platforms can be used for keyword research, on-page optimizations, and link building to help SEOs identify optimization opportunities more efficiently.

Organic Search and AI Upgrades in 2023

Google recently announced a new generative AI feature, providing better results and stronger search understanding for complex long-tail queries including conversational search enhancements. The context behind the search intention will be used to deliver the best results for how humans think and use search engines to find what they’re looking for. This will provide for a more natural and faster search experience.

For online shopping, generative AI in search better empowers users to make informed purchasing decisions faster. It provides an easy view using Google’s Shopping Graph of the most important shopping considerations for a product including relevant reviews, ratings, prices, images, and descriptions of products.

The new generative AI feature also provides users with a stronger connection to diverse perspectives. A new Perspectives filter can be applied to search results for audiences to discover videos, images, and written posts where people have shared information on the topic of interest within discussion boards, social media platforms, and Q&A sites. This focus on the quality of information will continue to transform how Google ranks results and considers Organic authority.

Trends and Expectations

  • More personalized search results: AI will continue to be used to better understand user preferences and deliver personalized search results from a variety of unique perspectives to enhance the individual search experience. Understanding user behavior and using predictive technology to provide answers to expected follow-up questions will provide a seamless search conversation with users.
  • Increased importance of high-quality, relevant content for natural language processing (NLP): Content that is helpful, reliable, and created for the user first will continue to earn better rankings and reach more relevant audiences. Search results will feature more content from unique experiences and higher levels of expertise to deliver better search results. Brands using malicious techniques that violate Google's Quality Guidelines will be impacted with less Organic visibility.
  • Higher monthly searches for complex long-tail keywords: Generative AI features will provide for better search experiences around searches that used to have to be split up to get accurate results. This will allow audiences to be more creative and specific in how they search for information.
  • More visual results in the search result landscape: In addition to Google’s Shopping Graph and Google Lens, search engines will be providing more visual results prioritizing different search results types including knowledge graphs, featured snippets, videos, images, and more. This will provide for more personalized and attractive search results that will be increasingly competitive, potentially leading to less visibility opportunities and click traffic for text-based content including informational landing pages that lack optimized media.
  • Identification of patterns and trends to help SEOs react faster and analyze data more efficiently: The release of new AI tools and platforms may provide for more automated data analysis to help SEOs solve problems and take corrective measures faster. Additionally, AI-based tools may be used to quickly analyze a brand’s online profile with predictive analysis of ranking growth to help improve ranking volatility and fluctuations.
  • Increased importance of managing Schema: Rich results are generated on results pages using Schema data from ranking websites. As rich results continue to grow in popularity and new rich result features are added with the advent of AI-powered search, the importance of managing Schema and site taxonomy grows along with it.

About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.
See our automotive digital advertising services such as Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.

Sources:
https://blog.google/products/search/generative-ai-search/
https://blog.google/products/search/google-search-perspectives/
https://seovendor.co/core-ai/


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    Leveraging AI for Enhanced Automotive Campaigns on Meta

    Leveraging AI for Enhanced Automotive Campaigns on Meta

    In the dynamic landscape of the automotive industry, the ability to reach the right audience with the right message is paramount. As social media platforms like Meta (formerly known as Facebook) continue to dominate the digital advertising space, automotive marketers have a unique opportunity to excel by incorporating artificial intelligence (AI) into their paid social campaigns.

    The Power of AI in Automotive Advertising

    AI is no longer a distant future concept; it's a practical tool that can transform your marketing efforts. When it comes to the automotive sector and AIA on Meta, AI can be a game-changer in various ways:

    1. Audience Targeting: AI algorithms can analyze user behavior and demographics to create highly specific audience segments. Meta uses machine learning to predict a person’s likelihood of taking the advertiser’s desired action. This means you can deliver your ads to car enthusiasts in your target location, maximizing relevancy. Meta’s Advantage+ audience also allows advertisers to reach additional users beyond your targeting criteria if Meta thinks they will be likely to convert.
    2. Optimized Ad Content: AI-powered tools can predict which AIA creative elements will resonate most with your audience. Meta introduced their AI Sandbox this year as well, which used AI-powered tools to help with text variations, background image generation, as well as image outcropping. Finally, tools like ChatGPT can help with ideation for writing compelling post copy, headlines, and descriptions.
    3. Budget Efficiency: AI tools can also assist in budget allocation by identifying which campaigns are performing best and dynamically allocating budget based on your objectives. This ensures you're channeling resources into ads that generate the most leads and conversions.

    Selecting the Ideal AI Tools for Automotive Inventory Ads

    To harness AI effectively for your campaigns on Meta, you need the right tools and platforms. Here are some considerations:

    1. Meta's Ad Manager: Meta offers AI-powered features for AIA campaigns, making it a good starting point. Explore Meta's tools for inventory ads, dynamic ad creation, and audience targeting.
    2. Third-party AI Solutions: Many marketing technology companies specialize in AI solutions that can integrate seamlessly with Meta's ad platform. These tools provide advanced analytics and automation capabilities tailored to the automotive sector.
    3. AI-Enhanced Inventory Management: Some platforms offer AI-powered inventory management systems designed for automotive dealerships. These systems can sync with your Automotive Inventory Ad (AIA) campaigns, ensuring your ads always reflect your current inventory.
    4. AI-Generated Automotive Content: Consider using AI platforms that assist in generating content. These tools can create eye-catching, informative ads that showcase your inventory effectively.

    Staying Ahead in the AI-Driven Automotive Landscape

    AI in the automotive industry is a dynamic field, so it's essential to stay ahead of the curve:

    1. Continuous Learning: Invest in ongoing training and education to keep your automotive marketing team updated on the latest AI trends and techniques./li>
    2. A/B Testing: Continuously test different AI-driven strategies for paid social campaigns to fine-tune your approach and identify what resonates best with your automotive audience.
    3. Data Privacy and Compliance: Ensure that your AI-driven campaigns comply with data privacy regulations, as the automotive industry often deals with sensitive customer data.

    In conclusion, integrating AI into your paid social campaigns on Meta can significantly enhance your reach and engagement within the automotive industry. By leveraging AI for precise audience targeting, content optimization, and budget allocation, you can achieve better results and stay competitive in the ever-evolving world of automotive advertising. Embrace the possibilities that AI offers, and watch your campaigns drive success in the automotive sector.

    About Green Line Automotive:

    Green Line Automotive is a digital marketing agency specifically serving automotive dealerships. Our core mission revolves around providing dealers with top-tier automotive advertising solutions, cutting-edge technology, and exceptional service. We empower your dealership to outshine your competitors by offering state-of-the-art technology alongside a completely customizable approach.

    Get in touch with us at info@greenline.nyc fill out the form below, or call us at 833-GLD-CARS for more information.


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      How Pmax Cannibalizes Organic Search

      Understanding How Performance Max Campaigns May Impact Organic Traffic

      “Why are my branded organic clicks down?” This is a conversation we are having more and more with our automotive clients at Green Line Automotive as Performance Max campaigns (also called PMax) are being more widely used.

      Understanding Performance Max Campaigns

      Before we talk about how Performance Max campaigns may decrease your organic branded clicks, let’s first go over the many benefits of PMax campaigns, and why they are an important part of your marketing strategy and a major part of our automotive paid search offerings.

      PMax campaigns use machine learning to optimize ad placements across search, YouTube, Gmail, and more. They are designed to deliver performance improvements by leveraging Google's vast network and machine learning algorithms to target the right audience at the right time.

      Understanding How Performance Max Campaigns May Impact Organic Traffic


      The Benefits of Performance Max Campaigns

      As mentioned, Performance Max campaigns come with several advantages for advertisers:

      • Increased reach: PMax campaigns allow advertisers to extend their reach beyond the traditional search results page, targeting users on different Google platforms like YouTube and Gmail.
      • Automation and optimization: The campaigns use machine learning to optimize ad placements and bidding strategies, leading to a more efficient use of advertising budgets. In fact, we found that among our automotive clients, phone call leads increased by 387% for Vehicle Ads included in PMax.
      • Faster ad creation: Advertisers can create a single ad format automatically adapted for various placements, reducing the need for manual ad creation.
      • Cross-device targeting: Performance Max campaigns are designed to reach users across multiple devices.

      The Cannibalization of Organic Search Results

      However, with all the great benefits of Performance Max campaigns, we have seen an impact on Brand clicks and organic traffic that businesses and brands should be aware of as they monitor organic performance.

      The Cannibalization of Organic Search Results

      The increased presence of ad visibility through Performance Max campaigns means organic results are pushed even further down, making users less likely to click organic results. Especially with vehicle inventory ads now being part of Performance Max and other search results page ad placements, more real estate is now easily consumed by ads. This means that users are more likely than before to click an ad instead of continuing down to organic results.

      This is not necessarily a problem, as increased visibility (especially over competitors) for a lower cost is a marketing win; however, dealerships need to be aware they may see a decline in branded organic clicks.


      Should I Take Action?

      No, there isn’t any action needed, as Performance Max campaigns offer many benefits and are an essential part of an automotive marketing strategy. It is still best practice to pair search efforts together and to create synergy between paid and organic for the best audience reach possible. The positive is brands are typically earning the top available positions across both paid and organic for brand search, the engagement is simply being shared. With that, it is important to be aware that your organic traffic numbers may be affected, and don’t be alarmed if you see this change in organic performance.

      Continue to focus on creating high-quality content that aligns with what your customers are searching for (advising on content strategy is part of our automotive SEO packages). While PMax campaigns may decrease branded organic clicks, organic content still serves a unique purpose in your overall marketing strategy by owning additional search real estate and showing for non-branded searches (like “new BMWs for sale in Madison”).

      About Green Line Automotive:

      Green Line Automotive is a digital marketing agency specifically serving automotive dealerships. Our core mission revolves around providing dealers with top-tier automotive advertising solutions, cutting-edge technology, and exceptional service. We empower your dealership to outshine your competitors by offering state-of-the-art technology alongside a completely customizable approach.

      Get in touch with us at info@greenline.nyc, fill out the form below, or call us at 833-GLD-CARS for more information.


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        How The Search Generative Experience Impacts the SERP

        How The Search Generative Experience Impacts the SERP

        Google’s Search Generative Experience (SGE), while still in BETA, is causing quite a stir as to how it will impact both paid and organic results in the SERP. We’ve talked a lot about improving paid search with AI and now with Google’s Search Generative Experience slowly rolling out, we are working to establish how this will affect advertisers both from a paid and organic perspective and how we can combat these changes.

        What the experience looks like

        As of today when using the Beta version of the experience, the generative AI results fall below sponsored ads, but that is likely to change once it is rolled out completely. Based on the current layout and experience, experts believe there’s a potential to lose 30% of organic traffic to your site, as Google pushes organic results further down the page, highlighting only a handful of content, and AI results in its place.

        Automotive dealers specifically may be impacted the most by SGE, as potential customers searching for general Makes and Models will generate general information rather than where to buy one.

        ipad mockup

        Near Me keywords, however, will generate map listings first, pushing down organic listings of dealer websites

        macbook

        However, some of these results actually present opportunities for advertisers. A great Merchant Center feed optimized for shopping results with reviews, promos, and imagery can help show more results to potential customers. With Performance Max and Vehicle Listing Ads now combined, we can only assume vehicle inventory will show here as well.

        A solid GMB listing for your store too should help to capture the map listings traffic as well.

        So what next?

        As conversational search grows, we expect a return to long-tail searching & a decline in upper-funnel research traffic.

        The conversational aspect of AI will give searchers the ability to be more creative in how they search, returning to more long-tail, specific queries. Instead of searching for “Ford Scape near me” or “ best SUV for new moms” In this case, paid search will have to have a broad match keyword strategy in place to capture demand while driving to relevant landing pages. Testing into broad match keywords coupled with automated bidding strategies will allow us to capture this traffic based on user behavior. On the plus side, we may see higher ROI and conversion rates due to the precise nature of these intent-based queries.

        Another trend we may start seeing shifts in will have a bigger impact within paid search. A user searching for “best SUVs” may now be presented with a list of answers within the SERP resulting in fewer impressions and click traffic on paid ads for research-type queries. Google’s latest announcement has shown sponsored ads presented at the bottom of the content, which could offset this potential impression loss, but that remains to be seen.

        A Push for Visual Assets

        As the SERP becomes more focused on visualization, ensuring campaigns have strong visuals for responsive search ads, Demand Gen and Performance Max will be paramount to grab consumers’ attention. Shopping results and high-quality feeds will need to be assessed.

        What Does this mean

        Green Line Digital is embracing the changes to how search will operate in this new world. For paid search, we are encouraging our clients to refresh imagery and optimize their feeds, begin to test broad match keywords, and get whitelisted for Google’s AI-based closed Betas to get in early on major search changes.

        About Green Line Automotive:

        Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

        See our premier services such as Automotive Paid Search or contact us at info@greenline.nyc or 833-GLD-CARS.


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          Green Line Becomes Founding Member of Automotive Standards Council

          ASC Logo

          Green Line Becomes Founding Member of Automotive Standards Council

          We are excited to announce that our agency has become a founding member of the Automotive Standards Council (ASC). We pride ourselves on staying at the forefront of advertising trends in the automotive industry and we believe this partnership will be beneficial to all of our current and future clients.

          What is the Automotive Standards Council?

          The Automotive Standards Council is a collection of vendors, agencies and dealerships who have adopted a set of standards for implementing best-in-class website tracking for Google’s new analytics platform, GA4. Prior to the ASC, there was no agreed-upon methodology for tracking user events on dealership websites, resulting in inconsistencies between vendors, agencies and dealerships. This often resulted in these groups having to implement complicated tagging strategies that required frequent maintenance and upkeep.

          Now thanks to the Automotive Standards Council, dealerships can feel confident that the website tracking infrastructure is consistent between all parties involved with the tracking of events for their websites. This allows for more granular reporting, more consistent tracking and a far more collaborative work environment for all parties involved.

          What this means for our Clients

          Many of our clients have already started to see the benefits of the new Automotive Standards Council events and have started having conversations with us about adopting these standards. Starting this quarter, our agency will begin the process of updating our tagging approach to ensure it complies with the ASC standards. Most clients will not notice drastic changes as a result of this transition as our previous tagging approach captured data very similar to the new standards. However, we see the benefit of following the new standards and are happy to make the transition. If you have any questions, feel free to reach out to your account manager and they will be happy to keep you updated on this transition.

          Lastly, as a founding member, our agency will have a special seat at the table with the Automotive Standards Council. We will be invited to contribute to the ongoing development of the standards moving forward and will have early access to any new features / events that come out. This level of access will be key to our ongoing success as a premier automotive advertising agency and we are honored to be able to contribute our experience to the council. We are excited to participate in this new movement in the automotive industry and look forward to sharing more about this in the coming months.

          About Green Line Automotive:

          Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

          See our premier services such as Automotive Paid Search or contact us at info@greenline.nyc or 833-GLD-CARS.


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            Vehicle Ads Upgraded to Performance Max in September 2023

            Vehicle Ads Upgraded to Performance Max in September 2023

            As of September 2023, Google upgraded existing Vehicle Ads campaigns to Performance Max campaigns. This transition follows Google's previous move away from Smart Shopping campaigns for retail products and now extends to the automotive industry.

            Understanding the Transition from Vehicle Ads to Performance Max

            What does this mean for you? With Performance Max campaigns, you'll have access to a broader range of audience and bidding signals, surpassing the capabilities of the current Smart Shopping campaigns that Vehicle Ads are built upon.

            At Green Line Automotive, we've had the privilege of being an Alpha tester for this initiative, and we're excited to share that it presents a tremendous opportunity for your automotive dealership. Our test results showed the performance of the Vehicle Ads included in PMax outperformed the Vehicle Ads that were not part of PMax.

            • VDP Views: +54%
            • Phone Call Leads: +387%
            • Submit Lead Forms +199%
            • Traffic is also up by 53% in click volume

            Vehicle Ads Screenshot

            Rest assured, no action is required on your part at the moment. Google initiated the campaign upgrade process in September. Once the upgrade is complete, we will review the setup and ensure that our standard best practices align with the Performance Max platform.

            Key Points:

            • Vehicle ads campaigns were automatically upgraded to Performance Max starting September 2023.
            • Performance Max campaigns offer new features, insights, and expanded inventory with the power of Google's AI.
            • Your existing campaigns with the status "Active" or "Paused" and future end dates have transitioned to separate Performance Max campaigns.
            • Campaign settings, including the vehicle feed and budget, will be transferred automatically with comparable functionality.
            • Previous vehicle ads campaigns will be marked as "Removed," but historical performance data will remain accessible for reference.
            • Creating new Smart Shopping campaigns for vehicle ads will no longer be possible.

            Learn More About Performance Max for Auto Dealers.

            With this recent transition from Vehicle Ads to Performance Max, many auto dealers want to understand more about what Performance Max is. The video below goes into detail on what it is and everything it has to offer:

            Video Summary:
            In this video, we introduce "Performance Max," which just left beta mode for vehicle listings, and is specifically designed for auto dealers. Performance Max drives conversions across various Google channels using smart bidding. Unlike previous campaigns that operated independently, Performance Max combines search, display, discovery, Gmail, and YouTube campaigns to target users who show relevant intent. This integration allows for a more efficient allocation of budget across platforms. This type of campaign can optimize for store visits, a new feature that wasn't available before. As an example of the performance enhancements we’re seeing with Performance Max for auto dealers, one dealer invested just $880 in Performance Max, and achieved a high conversion rate, including store visits, driving directions, calls, and forms. We recommend dealers start testing Performance Max immediately and connect with a specialty agency like Green Line Automotive for additional guidance.

            If you're eager to learn more about the performance enhancements and see real-world case studies, we invite you to reach out to Green Line Automotive. Our team is well-equipped to provide you with further insights and information tailored to your specific needs. Stay tuned for more updates as we move forward with this transition.

            About Green Line Automotive:

            Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

            See our premier services such as Automotive Paid Search or contact us at info@greenline.nyc or 833-GLD-CARS.


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              Green Line Automotive expands partnership by joining the Shift Digital Subaru Certified Search Program for Sales & Service

              Subaru Logo

              Green Line Automotive expands partnership by joining the Shift Digital Subaru Certified Search Program for Sales & Service.

              Schaumburg, IL- (October 16, 2023)

              Green Line Automotive, is excited to announce they have become a Shift Digital Advertising Provider for Subaru Certified Search Program, specializing in Sales & Service Digital Advertising.

              Green Line Automotive will help Subaru Retailers stand out from the competition through their custom-tailored approach to fit each retailer's unique needs and goals all in coordination with Subaru’s search playbook. Subaru retailers are different from their competitors, so why have the exact same approach? Green Line’s Drive Platform ensures retailers have the latest tech combined with their custom strategy to ensure higher ROI and more sales.

              Brent Rogers, Co-Founder of Green Line Automotive, expresses his excitement: "Partnering with Subaru is a thrilling opportunity. We're dedicated to driving success for their retailers through our custom approach and the Green Line Drive Platform. We look forward to making a significant impact together." Distinguished as a non-template provider, Green Line Automotive prides itself on its customized digital ad strategies that are different from the competition. They specialize in automotive marketing managing dealerships, automotive suppliers, and OEM/manufacturers. If Subaru retailers are looking for the best automotive agency, look no further. Green Line’s Drive platform will ensure the right customers see the best offers and most relevant ads across all digital platforms. This allows Green Line to help hit Subaru retailer’s sales goals at the most efficient budget possible.

              Green Line ensures that its search and social campaigns are converting into highly qualified walk-ins, calls, service appointments, and overall leads for Subaru dealerships. Their dedicated digital strategists make sure Subaru dealerships are making the biggest impact online by creating the best consumer experience from online to the showroom. Learn more about our packages through the Subaru Certified Digital Program here.


              About Green Line Automotive:

              To learn more please visit gldauto.com/subaru-partner-package or connect with Green Line Automotive today by reaching out to us at subaru@greenline.nyc or calling (833) 453-2277.


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                Charging Ahead with Paid Media: A Dealership’s Guide to EV Sales

                Electric Vehicle Marketing Strategy:
                A Dealership's Guide to EV Sales

                The electric vehicle revolution is not on the horizon; it's here. Auto dealers who embrace this shift and adapt their marketing strategies and business strategies accordingly will position themselves as leaders in the industry.

                To increase your electric vehicle (EV) car sales through search and social marketing efforts, you'll need a comprehensive electric vehicle marketing strategy that targets potential buyers, educates them about the benefits of EVs, and showcases your dealership as a trusted source. Below is a step-by-step EV marketing strategy to consider:

                EV Marketing Strategy & Steps for Dealerships.

                1. Understand Your Audience:

                • Identify your dealership’s target audience for EVs. Consider demographics, interests, behaviors, and geographical location.
                • Segment your audience based on their level of familiarity with EVs. Are they beginners, intermediate, or experts in electric vehicles?

                2. Develop Informative Content:

                • Create informative and engaging content that educates potential buyers about EVs. This could include blog posts, videos, infographics, and social media updates.
                • Address common concerns such as charging infrastructure, range anxiety, and cost savings.
                • Highlight the environmental benefits of EVs, including reduced emissions and lower operating costs.

                3. Optimize Your Website:

                • Ensure your dealership website is optimized for search engines (SEO) with relevant keywords related to EVs, your dealership, and your location.
                • Create dedicated landing pages for each EV model you offer, providing detailed information, specs, and pricing.
                • Include clear calls-to-action (CTAs) to schedule test drives or request more information.

                4. Leverage Paid Search Advertising:

                • Use pay-per-click (PPC) advertising on search engines like Google to target specific keywords related to EVs and your dealership.
                • Create compelling ad copy highlighting unique selling points, financing options, and promotions.
                • Implement ad extensions to provide additional information, such as location and callout extensions.

                5. Social Media Advertising:

                • Run targeted social media advertising campaigns on platforms like Facebook, Instagram, and Twitter.
                • Utilize demographic targeting to reach users with specific interests in green technology, EVs, or related topics.
                • Showcase your EV inventory with high-quality images and videos, and promote special offers or events.

                6. Customer Testimonials and Reviews:

                • Encourage satisfied EV customers to leave positive reviews and testimonials on your website and social media profiles.
                • Share these reviews in your marketing materials to build trust with potential buyers.

                7. Email Marketing:

                • Build an email list of potential EV buyers who have shown interest in your dealership.
                • Send regular newsletters with updates on new EV models, promotions, and educational content.

                8. Remarketing Campaigns:

                • Implement remarketing campaigns to retarget website visitors who have shown interest in EVs but haven't made a purchase.
                • Show them targeted ads on social media and other websites to remind them of your dealership and offerings.

                9. Monitor and Adjust:

                • Continuously monitor the performance of your search and social marketing efforts using analytics tools.
                • Adjust your strategies based on the data, focusing on what works best in terms of driving EV sales.

                Building trust and providing accurate information is key to success in an electric vehicle marketing strategy. By combining search and social marketing efforts with informative content and a customer-centric approach, you can effectively increase your EV car sales and establish your dealership as a go-to destination for electric vehicles.

                Frequently Asked Questions About EV Marketing Strategies.

                What is the target market for electric vehicles?

                The target market for electric vehicles is generally young adults (Gen Z) and educated millennials (according to a recent study), however, this can vary from market to market. To fine-tune your own marketing strategy for electric vehicles, it’s important to stay connected with your local area and your customers.

                What is the trend in EV sales?

                To outline the high-level trend in EV sales, BloombergNEF predicts that by 2025, EVs will account for 10% of global passenger vehicle sales, rising to a whopping 28% by 2030. Developing your electric vehicle marketing strategy should be a high priority for your dealership. You can learn more about recent trends and developments in electric vehicle markets here.

                How can I increase my EV sales?

                To increase EV sales at your dealership, you not only need to drive new leads through your EV marketing strategy as outlined above but also make sure that you are treating customers to a stellar experience from the moment they contact you or express interest. Be sure to provide educational resources to build trust and help them make an informed decision (developing educational content can also help your dealership’s SEO).


                About Green Line Automotive:

                Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

                See our automotive digital advertising services such as Automotive Paid Social Media, Automotive Paid Search or Search Engine Optimization (SEO) or contact us at info@greenline.nyc or 833-GLD-CARS.


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                Fill out the form below and someone from our team will reach out to you to set up a time to connect.

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                  The Electric Vehicle Revolution: What Auto Dealers Need to Know

                  Trends and Developments in Electric Vehicle Markets:
                  What Auto Dealers Need to Know.

                  The automotive landscape is undergoing a seismic shift, and it's being powered by electricity. Electric vehicles (EVs) are no longer a novelty; they are becoming an integral part of the industry. For auto dealers, this represents both a challenge and an incredible opportunity. We'll dive into the latest trends and developments in electric vehicle markets and explore what auto dealers need to know to stay ahead in this fast-paced game.

                  The EV Boom: A Global Phenomenon.

                  The global push toward sustainability and reducing carbon emissions has fueled the rapid growth of the EV market. Government incentives, stricter environmental regulations, and growing consumer awareness of climate change have all contributed to this surge.

                  BloombergNEF predicts that by 2025, EVs will account for 10% of global passenger vehicle sales, rising to a whopping 28% by 2030.

                  EV Sales Are on the Rise.

                  One of the most significant trends and indicators of the EV revolution is the soaring sales figures.

                  • In Q2 2023, EV sales set a new record, accounting for almost 300,000 sales, a record for any quarter and an increase of 48.4% from Q2 2022.
                  • The costs of EVs have decreased 20% YOY vs June 2022. As an auto dealer, this means you need to consider expanding your EV inventory to meet the growing demand.
                  • A recent survey found that 68% of car buyers are considering purchasing an EV for their next vehicle, reflecting a significant shift in consumer preferences.

                  2022 - 2023 New EV Pricing and Inventory Graph - Trends and Developments in Electric Vehicle Markets

                  2022 - Q22023 EV Sales and Share Graph - Trends and Developments in Electric Vehicle Markets

                  Understanding the Consumer Perspective.

                  Today's car buyers are increasingly eco-conscious. They are not only looking for fuel-efficient vehicles but also considering the environmental impact of their choices. To keep up with the trends and developments in electric vehicle markets, auto dealers need to understand and cater to this shifting consumer mindset. Highlight the environmental benefits of EVs and make sure your sales team is well-versed in explaining these advantages.

                  • 82% of consumers believe that electric cars are better for the environment.
                  • 74% of car buyers say that lower emissions are an essential factor in their decision to buy an EV.

                  Charging Infrastructure Is Key.

                  One of the challenges of EV adoption has been the availability of charging infrastructure. Range and charging anxiety causes 63% of new car buyers to not consider EVs. However, this is changing rapidly. Being knowledgeable about the local charging infrastructure can be a significant selling point for your dealership. Here are some of the developments in electric vehicle charging:

                  • As of 2023, there are over 2.3 million public charging points globally, a remarkable increase from just 1.5 million in 2022.
                  • The International Energy Agency predicts that by 2030, there will be more than 40 million public charging points worldwide, significantly reducing charging-related concerns.

                  Educating Your Sales Team With the Latest Trends and Developments in Electric Vehicle Markets.

                  Selling EVs is different from selling traditional gasoline-powered vehicles. Your sales team needs to be educated about the unique features of EVs, such as battery life, charging times, and the cost savings associated with electric driving. They should also be up to date on all of the current stats and trends in the electric vehicle market. Offering incentives and training to your sales staff can make a substantial difference in your EV sales figures. Here are some quick EV facts your sales team could leverage:

                  • Electric vehicles can save consumers up to $1,000 per year on fuel costs alone, according to the U.S. Department of Energy.
                  • The resale value of EVs is consistently higher than their gasoline counterparts, making them a wise investment for buyers.

                  Tailor Your Organic and Paid Media Strategy.

                  To increase your electric vehicle (EV) car sales through search and social marketing efforts, you'll need a comprehensive strategy that targets potential buyers, educates them about the benefits of EVs, and showcases your dealership as a trusted source. To understand these strategies more in-depth, read our post on electric vehicle marketing strategies.

                  The electric vehicle revolution is not on the horizon; it's here. Auto dealers who pay attention to the trends and developments in the EV market and adapt their business strategies accordingly will position themselves as leaders in the industry. By staying informed, educating their teams, and providing top-notch service, auto dealers can navigate the EV landscape successfully and be at the forefront of this automotive transformation.


                  About Green Line Automotive:

                  Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

                  See our automotive digital advertising services such as Automotive Paid Social Media, Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.


                  Want to connect about your Digital Strategy?

                  Fill out the form below and someone from our team will reach out to you to set up a time to connect.

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                    Green Line Automotive’s Top 5 Key Takeaways from Google’s Think Auto 2023 Event

                    Green Line Automotive's Top 5 Key Takeaways from Google's Think Auto 2023 Event.

                    Green Line Automotive was thrilled to be invited to Google's Think Auto 2023 Event of automotive enthusiasts and industry experts in Chicago. The event provided us with a golden opportunity to delve deep into the latest trends, innovations, and insights that are shaping the future of the automotive world.

                    At Green Line Automotive, our passion for sustainability, cutting-edge strategies, and delivering exceptional customer experiences has always driven us forward. Following Google Think Auto 2023, we had 5 key takeaways about what the current and future automotive landscape currently looks like and how this can impact your dealership.

                    Our Top Google Think Auto 2023 Takeaways

                    Political Ads: Shifting Landscape and Challenges Ahead

                    • In 2024, political ads are expected to surge, leading to increased competition and costs in the advertising space.
                    • Green Line Auto Takeaway: To stay competitive in this evolving landscape, you’ll need to be exploring options to boost your advertising budget.

                    Vehicle Ads and Performance Max Campaigns Unite

                    • Exciting news! In September 2023, Vehicle Ads will merge with Performance Max Campaigns (learn more about the transition from vehicle ads to Performance Max here).
                    • Green Line Auto Takeaway: To maintain control and optimize our strategies for maximum efficiency, we recommended testing the creation of Performance Max campaigns with inventory feeds as separate entities from current PMax assets. This allows you to better allocate budgets and maintain performance insights separately.

                    Vehicle Ads and Performance Max Campaigns Unite - Google Think Auto 2023 Takeaway

                    EVs and Hybrids: A Growing Market with Lower Prices

                    • Good news for eco-conscious drivers! OEMs continue to expand their EV and Hybrid offerings, and in May 2023, average EV prices dropped by a promising 14% compared to the previous year.
                    • Green Line Auto Takeaway: It’ll be important to explore expanded campaigns to tap into the growing demand and availability of electric and hybrid vehicles.

                    Tackling Income Bracket Challenges

                    • Registrations for users making under 100K have seen a significant decline.
                    • Green Line Auto Takeaway: To engage this income bracket, we recommend focusing on promoting light vehicles and economy car searches as the best options to boost sales and cater to the specific needs of this audience.

                    52 percent Icon - Google Think Auto 2023 Takeaway

                    EV Sales in the U.S. are expected to outpace ICE vehicles by 2030, according to Bloomberg NEF.

                    The Power of 1st Party Data: Building Customer-Centric Strategies

                    • 1st Party Data remains a crucial resource for building customer-oriented strategies and keeping current customers engaged.
                    • Green Line Auto Takeaway: In order to capitalize on your 1st Party Data, you may want to consider expanding current campaigns to include strategies such as buyback programs and service needs. Additionally, Green Line Auto is thrilled to announce that an enhanced version of 1st Party Data will be rolled out in 2024, benefiting all clients without any extra cost for those already integrated with this invaluable tool.

                    Automation vs. Human vs. First-party Data Graphic - Google Think Auto 2023 Takeaway

                    Reviewing the key takeaways from Google Think Auto 2023, one thing remains certain - the automotive industry is ever-changing, and so is Green Line Automotive. Our commitment to excellence, sustainability, and customer-centric strategies will persist as we guide each dealer on the path to maximizing their performance in this dynamic landscape of evolving trends and technologies.

                    About Green Line Automotive:

                    Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

                    See our automotive digital advertising services such as Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.


                    Want to learn more about Google's Think Auto 2023 Event?

                    Fill out the form below and we will send you someone from our full Think Auto 2023 Presentation.

                    Fields marked with * are required

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