5 Tips to Help Your Dealership
Make the Most Out of July 4th

As a major shopping holiday like July 4th approaches, many car dealerships hope they can benefit from the surge in interest from shoppers. But just putting up some balloons and flags around your dealership won’t be enough to attract attention — you need to make sure that your online presence is primed and ready for the holiday, too.

Nancy Rothman

Here are 5 easy tips to help your dealership make the most out of July 4th.

1. Update Your Google My Business Page

Google My Business has become one of the most trusted, widely used spots for customers to find your dealership (and compare it to your competitors in the area.) There’s never a better time to make sure your GMB page is fully updated with all of the correct information, including any current specials as well as contact information, address, and more.

GMB also hosts some of your most important customer reviews. If you have a terrible score, there’s not much you can do in the next few days to change that. But if you have majority positive responses with a few negative complaints, now is the time to make sure you’ve reached out to each of these reviewers and asked how you can help them or change their mind. Seeing this level of engagement on your GMB page goes a long way with many buyers.

2. Update Your Service Hours

Is your dealership operating under extended or shortened hours for the holiday and surrounding days? If so, make sure to keep your service hours updated across all of your channels— from Google to Yelp to your website, you want to make sure that people who want to visit your dealership can immediately find all the information they need to know exactly when to do it. Nothing is worse than losing a potential sale because a customer showed up, became frustrated that the dealership was closed, and then took their business elsewhere.

3. Refresh Specials Pages with Incentives & Visuals

Does your dealership have a specials page? It should absolutely be updated with the most current information, creative visuals and more to highlight your July 4th specials and other information potential car buyers will want to see. The more updated and professional your specials look, the better an impression you’ll leave on-site visitors— not to mention, the more memorable your promotions and deals will be on the minds of readers.

4. Create Organic Social Posts with Hours, Special Messaging, & Promos

Social media is now one of the most high-engagement spots for car dealerships and their leads to interact. Reach them directly where they spend most of their time on mobile, by highlighting your hours, holiday messaging, and any relevant promotions. Don’t forget that repetition is key— one post about your July 4th promos may not be enough to attract all the right attention. That said, be careful not to go too far in the other direction and over-promote. Try to balance promotional posts with relevant content your audiences will enjoy.

5. Ensure Ad Campaigns Are Properly Funded

July is one of the periods of highest search volume for car shoppers. You’re going to want to captures some of that interest with your ad campaigns. However, many dealerships have set daily ad budgets that automatically stop ads when that budget is reached. During periods of higher volume, like this coming July 4th weekend, that budget can be used up more quickly and leave you with no ad presence at a time when your ROI could be higher than ever. Make sure that your ad campaign budgets are properly updated to reflect your goals for this moment.

You don’t want your dealership to miss your chance to take advantage of holiday shopping interest! Take advantage of these tips and make sure you’re prepared to make the most out of this coming weekend.

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