THE RISE OF FIRST-PARTY DATA FOR PPC

First-Party Data For Automotive Pay per click


GREEN LINE AUTOMOTIVE’s Paid Search Manager, Allysa, wrote an article featured on UpCity on Harnessing The Power Of First-Party Data For PPC. First-party data’s relevance and the ability to utilize it is more important than ever with changing regulations, Google ending third-party cookie use, and automation becoming key to strategy in Google Ads.

What does this mean for Automotive? Using first-party data is a cost-effective way to target audience segments you already have in your CRM and DMS.

  • Due for Service
  • Missed Service
  • Off-Lease
  • Predictive Purchase Timeline

Utilizing first-party data takes experience to ensure it is set up and managed properly. Let us make your advertising dollars work efficiently and effectively for you. Learn more about how our Paid Search strategy is different and customized for your dealership.

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