GREEN LINE AUTOMOTIVE PARTNERS WITH DRIVEN DATA / POLLY
Green Line Automotive has been selected to work with Driven Data's direct paid media partnerships
FOR IMMEDIATE RELEASE
Schaumburg, IL- (August 9, 2022) - Green Line Automotive has announced they have been selected by Driven Data as a preferred partner to take over their paid media partnerships as they focus on 1st-Party data Audiences and Analytics.
Driven Data was acquired by Polly on June 1st and will be continuing to serve the automotive industry, providing 1st-Party data audience and analytics solutions. As they evolve and scale, they have decided to end their direct-to-dealer marketing solutions such as paid search, social, and OTT.
Driven Data (now Polly) has partnered with Green Line Automotive to continue to provide their dealership clients with cutting-edge digital marketing solutions. “We have carefully chosen Green Line to carry our torch in the industry because they believe entirely in the power of leveraging your data to bolster lifetime customer value and acquire more new customers for as little expense as possible” stated Ashley Kolb, Senior Director, Product and Technology Operations at Polly.
Green Line Automotive’s mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. They focus on giving every dealer the best in technology with a fully customizable approach which gives their dealers an advantage over their competition. Their digital strategy is focused on having your Paid Search and Paid Social Campaigns convert into highly qualified walk-ins, calls, and leads for your dealerships.
About Green Line Automotive
Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.
Polly is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology enables car-buyers to view multiple insurance quotes and immediately purchase online and/or connect with licensed insurance agents to complete the process. With an exclusive combination of partnerships among premier automotive retailers and data providers, an industry-best insurance carrier network, and access to Polly Insurance licensed agents, Polly is recognized for its place at the forefront of Insurtech. Polly Insurance is a licensed insurance agency, with licenses to operate in the lower 48 states. For more information, visit www.polly.co.
About Driven Data
Driven Data is an advanced software marketing provider and digital marketing agency serving the automotive retail industry. Through its proprietary universal architecture and first to market managed CDP (customer data platform), Driven Data fuses valuable marketing data with first party data from CRM, inventory and DMS sources to analyze and act on insights in real time and deliver hyper-personalized, scalable marketing campaigns. Driven Data’s performance and analytics data give auto retailers – from single rooftops to OEMs – unprecedented access to insights that can be leveraged to instantly enhance marketing strategies and operational improvements.
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