Schaumburg, IL- (October 16, 2023)

Green Line Automotive, is excited to announce they have become a Shift Digital Advertising Provider for Subaru Certified Search Program, specializing in Sales & Service Digital Advertising.

Green Line Automotive will help Subaru Retailers stand out from the competition through their custom-tailored approach to fit each retailer's unique needs and goals all in coordination with Subaru’s search playbook. Subaru retailers are different from their competitors, so why have the exact same approach? Green Line’s Drive Platform ensures retailers have the latest tech combined with their custom strategy to ensure higher ROI and more sales.

Brent Rogers, Co-Founder of Green Line Automotive, expresses his excitement: "Partnering with Subaru is a thrilling opportunity. We're dedicated to driving success for their retailers through our custom approach and the Green Line Drive Platform. We look forward to making a significant impact together." Distinguished as a non-template provider, Green Line Automotive prides itself on its customized digital ad strategies that are different from the competition. They specialize in automotive marketing managing dealerships, automotive suppliers, and OEM/manufacturers. If Subaru retailers are looking for the best automotive agency, look no further. Green Line’s Drive platform will ensure the right customers see the best offers and most relevant ads across all digital platforms. This allows Green Line to help hit Subaru retailer’s sales goals at the most efficient budget possible.

Green Line ensures that its search and social campaigns are converting into highly qualified walk-ins, calls, service appointments, and overall leads for Subaru dealerships. Their dedicated digital strategists make sure Subaru dealerships are making the biggest impact online by creating the best consumer experience from online to the showroom. Learn more about our packages through the Subaru Certified Digital Program here.

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About Green Line Automotive:

To learn more please visit gldauto.com/subaru-partner-package or connect with Green Line Automotive today by reaching out to us at subaru@greenline.nyc or calling (833) 453-2277.

The electric vehicle revolution is not on the horizon; it's here. Auto dealers who embrace this shift and adapt their marketing strategies and business strategies accordingly will position themselves as leaders in the industry.

To increase your electric vehicle (EV) car sales through search and social marketing efforts, you'll need a comprehensive electric vehicle marketing strategy that targets potential buyers, educates them about the benefits of EVs, and showcases your dealership as a trusted source. Below is a step-by-step EV marketing strategy to consider:

EV Marketing Strategy & Steps for Dealerships.

1. Understand Your Audience:

• Identify your dealership’s target audience for EVs. Consider demographics, interests, behaviors, and geographical location.
• Segment your audience based on their level of familiarity with EVs. Are they beginners, intermediate, or experts in electric vehicles?

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2. Develop Informative Content:

• Create informative and engaging content that educates potential buyers about EVs. This could include blog posts, videos, infographics, and social media updates.
• Address common concerns such as charging infrastructure, range anxiety, and cost savings.
• Highlight the environmental benefits of EVs, including reduced emissions and lower operating costs.

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3. Optimize Your Website:

• Ensure your dealership website is optimized for search engines (SEO) with relevant keywords related to EVs, your dealership, and your location.
• Create dedicated landing pages for each EV model you offer, providing detailed information, specs, and pricing.
• Include clear calls-to-action (CTAs) to schedule test drives or request more information.

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4. Leverage Paid Search Advertising:

• Use pay-per-click (PPC) advertising on search engines like Google to target specific keywords related to EVs and your dealership.
• Create compelling ad copy highlighting unique selling points, financing options, and promotions.
• Implement ad extensions to provide additional information, such as location and callout extensions.

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5. Social Media Advertising:

• Run targeted social media advertising campaigns on platforms like Facebook, Instagram, and Twitter.
• Utilize demographic targeting to reach users with specific interests in green technology, EVs, or related topics.
• Showcase your EV inventory with high-quality images and videos, and promote special offers or events.

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6. Customer Testimonials and Reviews:

• Encourage satisfied EV customers to leave positive reviews and testimonials on your website and social media profiles.
• Share these reviews in your marketing materials to build trust with potential buyers.

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7. Email Marketing:

• Build an email list of potential EV buyers who have shown interest in your dealership.
• Send regular newsletters with updates on new EV models, promotions, and educational content.

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8. Remarketing Campaigns:

• Implement remarketing campaigns to retarget website visitors who have shown interest in EVs but haven't made a purchase.
• Show them targeted ads on social media and other websites to remind them of your dealership and offerings.

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9. Monitor and Adjust:

• Continuously monitor the performance of your search and social marketing efforts using analytics tools.
• Adjust your strategies based on the data, focusing on what works best in terms of driving EV sales.

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Building trust and providing accurate information is key to success in an electric vehicle marketing strategy. By combining search and social marketing efforts with informative content and a customer-centric approach, you can effectively increase your EV car sales and establish your dealership as a go-to destination for electric vehicles.

Frequently Asked Questions About EV Marketing Strategies.

What is the target market for electric vehicles?

The target market for electric vehicles is generally young adults (Gen Z) and educated millennials (according to a recent study), however, this can vary from market to market. To fine-tune your own marketing strategy for electric vehicles, it’s important to stay connected with your local area and your customers.

What is the trend in EV sales?

To outline the high-level trend in EV sales, BloombergNEF predicts that by 2025, EVs will account for 10% of global passenger vehicle sales, rising to a whopping 28% by 2030. Developing your electric vehicle marketing strategy should be a high priority for your dealership. You can learn more about recent trends and developments in electric vehicle markets here.

How can I increase my EV sales?

To increase EV sales at your dealership, you not only need to drive new leads through your EV marketing strategy as outlined above but also make sure that you are treating customers to a stellar experience from the moment they contact you or express interest. Be sure to provide educational resources to build trust and help them make an informed decision (developing educational content can also help your dealership’s SEO).

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About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our automotive digital advertising services such as Automotive Paid Social Media, Automotive Paid Search or Search Engine Optimization (SEO) or contact us at info@greenline.nyc or 833-GLD-CARS.

The automotive landscape is undergoing a seismic shift, and it's being powered by electricity. Electric vehicles (EVs) are no longer a novelty; they are becoming an integral part of the industry. For auto dealers, this represents both a challenge and an incredible opportunity. We'll dive into the latest trends and developments in electric vehicle markets and explore what auto dealers need to know to stay ahead in this fast-paced game.

The EV Boom: A Global Phenomenon.

The global push toward sustainability and reducing carbon emissions has fueled the rapid growth of the EV market. Government incentives, stricter environmental regulations, and growing consumer awareness of climate change have all contributed to this surge.

BloombergNEF predicts that by 2025, EVs will account for 10% of global passenger vehicle sales, rising to a whopping 28% by 2030.

Understanding the Consumer Perspective.

Today's car buyers are increasingly eco-conscious. They are not only looking for fuel-efficient vehicles but also considering the environmental impact of their choices. To keep up with the trends and developments in electric vehicle markets, auto dealers need to understand and cater to this shifting consumer mindset. Highlight the environmental benefits of EVs and make sure your sales team is well-versed in explaining these advantages.

• 82% of consumers believe that electric cars are better for the environment.
• 74% of car buyers say that lower emissions are an essential factor in their decision to buy an EV.

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Charging Infrastructure Is Key.

One of the challenges of EV adoption has been the availability of charging infrastructure. Range and charging anxiety causes 63% of new car buyers to not consider EVs. However, this is changing rapidly. Being knowledgeable about the local charging infrastructure can be a significant selling point for your dealership. Here are some of the developments in electric vehicle charging:

• As of 2023, there are over 2.3 million public charging points globally, a remarkable increase from just 1.5 million in 2022.
• The International Energy Agency predicts that by 2030, there will be more than 40 million public charging points worldwide, significantly reducing charging-related concerns.

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Educating Your Sales Team With the Latest Trends and Developments in Electric Vehicle Markets.

Selling EVs is different from selling traditional gasoline-powered vehicles. Your sales team needs to be educated about the unique features of EVs, such as battery life, charging times, and the cost savings associated with electric driving. They should also be up to date on all of the current stats and trends in the electric vehicle market. Offering incentives and training to your sales staff can make a substantial difference in your EV sales figures. Here are some quick EV facts your sales team could leverage:

• Electric vehicles can save consumers up to $1,000 per year on fuel costs alone, according to the U.S. Department of Energy.
• The resale value of EVs is consistently higher than their gasoline counterparts, making them a wise investment for buyers.

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Tailor Your Organic and Paid Media Strategy.

To increase your electric vehicle (EV) car sales through search and social marketing efforts, you'll need a comprehensive strategy that targets potential buyers, educates them about the benefits of EVs, and showcases your dealership as a trusted source. To understand these strategies more in-depth, read our post on electric vehicle marketing strategies.

The electric vehicle revolution is not on the horizon; it's here. Auto dealers who pay attention to the trends and developments in the EV market and adapt their business strategies accordingly will position themselves as leaders in the industry. By staying informed, educating their teams, and providing top-notch service, auto dealers can navigate the EV landscape successfully and be at the forefront of this automotive transformation.

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About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our automotive digital advertising services such as Automotive Paid Social Media, Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.

A new era of paid search is emerging with more automation, machine learning, and a lot less keywords and ads. The days of hundreds of campaigns and ad groups are slowly slipping away as AI in Google & Bing evolve. But how do we improve campaign performance with potentially less control? We’ll explore a few ways to use AI in paid search to optimize ad copy, campaigns, and lean into machine learning.

How to Use Chat GPT for Google Ads.

There are a number of ways to use ChatGPT for Google Ads that help improve performance and save time, including competitive analyses and ad copy generation.

Using ChatGPT and AI in Paid Search to Get Ahead Of Competitors.

As paid search experts, we are always trying to stay ahead of competition, analyzing auction insights and trying to differentiate our clients. With ChatGPT prompts, we can create a list of competitors, form SWOT analysis, identify new audiences, and key differentiators. With this information, we can not only identify gaps in competitor strategy that we can take advantage of (creating new campaigns targeting audiences that may not be the norm), but can also create new ad copy and ad assets to gain impression share, improve Click Through Rates & drive more conversions.

Using ChatGPT To Write Compelling Paid Search Ad Copy.

One of the most compelling aspects of using AI in paid search, is the ability to optimize ad copy. Using specific prompts, we can determine what matters most to potential customers (value propositions) and even potential barriers to purchase that we can address in ad copy.
Additionally, we have the ability to use AI to generate ad copy specific to a target audience based on their preferences. While we do use our research and expertise, ChatGPT uses machine learning to capture the key points for us that we can then refine.

For those with less time on their hands, Google announced that they are releasing new features to Paid Search that lets you input a website and the chatbot will recommend keywords, headlines, images and descriptions based on the context best suited for you.

Many of these recommendations already exist within the Google Ads platform today, but now Google will be able to do this in real time for ad copy. For search marketers and brands, this does reduce some control over ad copy, but it is a nice segway into AI capabilities.

Ad copy is one of the main building blocks to paid search campaigns and as the space continues to get more competitive, we need to ensure our ad copy is strong and compelling to help differentiate ourselves from competitors. Using AI in paid search helps craft compelling copy and generate new ideas in less time.

Leaning In To Machine Learning & Automated Bidding.

Ad copy is not the only way AI can help optimize paid search campaigns. Machine learning and automated bidding strategies are constantly evolving on the Google Ads Platform, but it will be one of the most important to test and learn early on.

AI-powered bid strategies like Maximize Conversions and Maximize Conversion Value allow Google’s machine learning to gather information on user behavior and likelihood of converting to make real-time decisions and automate bids to improve performance and costs. This often leads to lower Cost Per Actions and higher conversion rates, while giving us the flexibility to expand our keyword strategies.

As we move towards smart bidding strategies, audience optimization will be a large component of how we create campaigns. Creating segmented audiences that combine customer lists, affinity segments and in-market segments will allow the algorithms to use these as signals to identify potential new customers. This will help us increase reach and deliver ads to the right people at the right time during their customer journey.

What Does this mean?

Integrating AI into your paid search strategy can revolutionize your campaign performance and unlock new opportunities for success. By harnessing the power of AI for ad copy optimization, bid management, and audience targeting, Green Line Digital can help you drive better results, increase efficiency, and ultimately maximize your return on investment. We are embracing the potential of AI in paid search, and coupled with our team of experts, we can create the most efficient, high performing campaigns for our automotive and enterprise clients.

About Green Line Automotive:

Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our premier services such as Automotive Paid Search or contact us at info@greenline.nyc or 833-GLD-CARS.

MOORSEVILLE, N.C. - Green Line Automotive and Alpha Prime Racing are delighted to announce their associate sponsorship of Sage Karam and the No.44 Chevy Camaro for the inaugural NASCAR Xfinity Series race at the Chicago Street Course.

Green Line Automotive is proud to continue its unwavering support of Sage Karam in the NASCAR Xfinity Series. “I’m proud to once again welcome Green Line to my partner lineup. Brent and his team continue to support me in my endeavors in NASCAR and I’m grateful for this relationship that continues to grow,” said Karam, driver of the No.44 Green Line Automotive Chevy. This partnership marks Green Line Automotive's third consecutive year as a proud track partner of Karam.

Brent Rogers, Vice President and Managing Partner of Green Line Automotive expressed his enthusiasm about joining Sage Karam and Alpha Prime Racing once more. "We are excited to team up with Sage Karam and Alpha Prime Racing once again, and it's even more special to do so in our home city of Chicago. We look forward to an exhilarating race!" Rogers said.

Don't miss the live coverage of The Loop 121, which will begin at 4:00pm EST on Saturday, July 1st, airing on USA Network.

About Green Line Automotive:

Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our premier services such as Automotive Search Engine Optimization or contact us at info@greenline.nyc or 833-GLD-CARS.

Facebook: @greenlinedigitalauto / facebook.com/greenlinedigitalauto
Instagram: @greenlinedigitalauto
LinkedIn: linkedin.com/company/green-line-digital-auto
Twitter: @gldauto

For more information on Sage Karam, please contact Shelby Park Marketing at:
www.shelby-park.com
Manager - Rolando Arroyo
rolando@shelby-park.com

If you have an existing Google Ads account, you may have received an email that gBraid parameters will be enabled for your URLs to measure iOS14.5+ conversions, but what is this and what does it mean for you?

Back in April 2021, Apple made sweeping changes to privacy controls that let iPhone users opt-out of data sharing, limiting tracking across Google Ads resulting in limited visibility in the conversions occurring from paid search campaigns.

As a response to this, Google introduced new parameters, WBRRAID & gBRAID, that help attribute conversions using data modeling to your Google Search, Shopping, Display & Performance Max campaigns, giving advertisers some indication of campaign performance for iOS users. With auto-tagging enabled, these parameters have been available to advertisers since May 2021.

The highly anticipated data migration is just around the corner:

Google Analytics 4 – Google’s next-generation measurement solution – is replacing Universal Analytics (UA) properties, which will no longer process data after July 1, 2023.

While you'll be able to collect and use data in UA properties until July 1 and see your UA reports for six months after that date, Google announced that new data will only flow into Google Analytics 4 (GA4) properties.

What should I do?

We understand how important your data is – it’s a measurement of success, a way to chronicle your story, and more. Green Line Auto offers two flexible solutions to help you retain and access this data.

Cloud Storage: Store your historical UA data in our secure and reliable cloud-based system, which you can access at any time.
Advanced Storage & Reporting: Integrate your UA data with Green Line's reporting system, which not only allows you to retain this data but also provides you with valuable insights such as year-over-year metrics. You’ll be able to access your data at any time and gain important performance insights even after the migration to GA4.

Learn more about our Data Storage and Warehousing offerings here.

How can I compare GA4 data to UA data?

During the migration process to GA4, you’ll notice that your reporting may look different. While some metrics may cross over from UA to GA4, there are others that do not correlate or may be calculated differently.

There are, however, certain key elements that should remain consistent. These include traffic acquisition dimensions such as source, medium, and campaign, as well as metrics such as sessions, pageviews, transactions (if using), transaction revenue (if using), and UA goals (if using). Find out what other metrics are impacted by this transition here.

What are the next steps?

At Green Line Digital, we are committed to helping our clients manage their data effectively. Whether you want to securely store your data, analyze performance insights, or just learn a little more about GA4, we are here to support you during this transition.

Contact us today. If you are a current Green Line customer, reach out to your Account Manager to import your historical data if you haven’t already. If you’re a new client or want to learn more, fill out the form below and a Green Line team member will reach out to you to set up a time to connect.