ChatGPT ads for car dealerships: How OpenAI advertising works. ChatGPT ads for car dealerships create a new opportunity to reach vehicle shoppers while they compare models, evaluate features, consider payments, and decide where to shop. Unlike traditional paid search, ChatGPT advertising can use the context of an AI conversation to determine when a sponsored placement […]

Google Business Profile Gemini integration and how dealers can update their profile. Google has integrated Gemini capabilities with Google Business Profile, giving eligible users a conversational way to manage profile information, respond to customers, publish posts, and review performance data. For dealerships, this connection could simplify routine profile management while helping teams maintain accurate information […]

How Google's upcoming Smart Bidding update will impact your dealership’s campaigns on Google Ads. A major shift coming to Google Ads on August 17 may impact how your store’s monthly ad budget is spent. If you or your agency use automated bidding models such as Target Cost Per Acquisition (tCPA) or Target Return on Ad […]

The future of automotive SEO strategy: Winning in both traditional and AI search. Artificial intelligence is rapidly changing how shoppers search for vehicles, service information, and dealership recommendations. But despite the growth of AI-powered tools, traditional search is still driving the majority of automotive discovery today. The dealerships that win in 2026 will be the […]

How paid social drives lower costs and stronger conversions for dealerships. Automotive shoppers spend a significant amount of time on Facebook, Instagram, YouTube, and TikTok before searching for a dealership. Dealers that invest in paid social earlier in the customer journey are seeing stronger overall marketing performance.

How Google’s new "AI Max" affects automotive dealership ads (and the DSA sunset). The latest AI Max updates are set to change how dealerships manage both Search and Shopping campaigns. From replacing Dynamic Search Ads to introducing stronger AI messaging controls, these updates reflect Google’s growing focus on automation, conversational search behavior, and AI-driven targeting. […]

ChatGPT Ads are here. What dealers need to know about OpenAI’s new platform. OpenAI (ChatGPT) has officially opened access to its self-serve advertising platform, and Green Line has been accepted to begin testing within the platform. As AI continues to transform how businesses connect with customers, this opportunity allows us to explore new advertising avenues […]

The future of AI. Google I/O 2026 key takeaways and what that means for your dealership. 2026 has only brought more questions when it comes to AI and its effect on SEO. With tools like ChatGPT and Claude shaking up how users find information, Google has stepped up to the plate, showcasing its plans both […]

Google March 2026 Core Update: What does this mean for dealers? Did you notice a dip in organic search traffic starting in late March and early April? Google officially rolled out a core update. Now, about a month later, patterns are becoming clearer. Rankings have started to stabilize, traffic trends are easier to evaluate, and […]