Google March 2026 Core Update: What does this mean for dealers? Did you notice a dip in organic search traffic starting in late March and early April? Google officially rolled out a core update. Now, about a month later, patterns are becoming clearer. Rankings have started to stabilize, traffic trends are easier to evaluate, and […]

May 2026 Google and Microsoft updates. Digital advertising platforms continue to evolve. The latest updates from Google and Microsoft are giving dealerships more control over targeting, creative, and measurement. These changes are not just feature upgrades. They directly impact how efficiently you can reach new buyers, how you present your inventory, and how you evaluate […]

Vehicle monthly payments now available in Google Vehicle Ads. Google continues to enhance the car buying experience with the rollout of vehicle monthly payments in Vehicle Ads, a feature designed to give shoppers clearer pricing insights upfront. The introduction of vehicle monthly payment estimates directly within Vehicle Ads, allows potential buyers the opportunity to quickly […]

Looking beyond impression share: identifying more reliable metrics for scaling your Performance Max campaigns. Are you looking to scale Performance Max campaigns, but unsure what metrics to look at to judge the success of adding more budget?

Meta lead generation campaigns: how dealerships can drive higher-quality leads. What are Meta lead generation campaigns? Generating leads isn’t enough. Generating qualified leads is the real challenge. That’s where lead generation campaigns on Meta Platforms stand out. With native, in-platform forms and advanced customization options, dealerships can capture intent-driven prospects while maintaining control over lead […]

April 2026 Google & AI advertising updates. Google continues to expand how AI supports paid search, and the latest updates give dealerships more control while increasing automation. These changes are designed to help campaigns scale faster without losing brand consistency. For dealerships, success comes down to balance. You need to let AI optimize performance, but […]

Vehicle feeds on Google’s search ads are now fully available Google has officially rolled out Vehicle Feeds on Search Ads out of BETA, marking a significant update for automotive dealerships looking to maximize visibility and drive more qualified traffic from their search campaigns. This ad format allows dealerships to showcase their inventory directly beneath search […]

March 2026 Google advertising updates: Reshaping dealership visibility. Google's recent ad updates directly affect click-through rates, creative strategy, transparency, and early brand visibility in the auto buyer’s purchasing journey. Dealers that act on these changes now will have a head start going into Q2.

2026 Apple Maps updates: What dealerships need to know. Apple Maps is turning into a lot more than just a way to get from point A to point B. With better business management tools, deeper integration in iOS 26, and search ads likely right around the corner, Apple is making a serious play for how […]