We built digital products with Dealers in mind. Manage offers through DRIVE. Run SEM and Social campaigns focused on high-intent customers.

Green Line Automotive Customer Data Platform now integrates with Tekion DMS. Improve digital targeting by utilizing your first-party data.

Green Line Automotive has been selected to continue as the Agency of Record for Volkswagen of America After Sales Tier One National Media.

Understanding Google's November 2024 Core Update Google's November 2024 Core Update has made some more changes to how they evaluate and rank search results. Google regularly updates its algorithm to ensure users receive the highest quality content for the best search experience. This update is just another step in Google's ongoing mission to make sure […]

POV: Utilizing Conversion Value Bidding For Automotive Paid Search Google's ad algorithm is now best at optimizing performance when ad campaigns are structured with either a max conversion value bid strategy or target ROAS, even when the target KPI is a lead submission or phone call. The max conversion value bid strategy allows advertisers to […]

Witches, ghosts and the scariest of all… BOT TRAFFIC! Bot traffic in Google Analytics are often miscategorized as Direct traffic, making it hard to filter out unwanted data from sources like web crawlers, scrapers, and spam. While eliminating bot traffic isn't feasible, focusing on users who spend more than a few seconds on your site […]

Google Chrome Rolled Out Three New AI Features: See how they can impact you for Paid Search Google Chrome has rolled out its August update, and the effects impact how consumers search. This includes 3 new AI features including Google Lens for desktop Chrome, Tab Compare for products, and search with Gemini. Over the past […]

Google Rolls Out Dealership Pricing For All Vehicle Listings Performance Max with Vehicle Feeds (formerly known as Vehicle Listing Ads) is getting a major update to pricing that will be beneficial to auto dealership PPC marketing. We reported back in April that Google was testing and slowly rolling out Dealership Pricing on cars for sale […]

Google Adds New Search Ad Experiences Powered By AI On the latest Google Marketing Live event, Google revealed how paid ads will appear in the new search experience with AI overviews, along with introducing a few new features that heavily incorporate AI. We hypothesized about this a few months ago, but here our takeaways from […]

April has been an especially challenging month for our clients across auto and ecommerce, as the economy continues to rock consumers, with interest rates still at an all time high, and as we continue to approach election season.