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Navigating OEM Influence on Google Search Costs for Dealers

Navigating OEM Influence on Google Search Costs for Dealers The landscape of online advertising, particularly on Google Search, has witnessed a significant shift in the first quarter of 2024, largely influenced by Original Equipment Manufacturers (OEMs) as they increase their investment and broaden their own reach. This has presented challenges for individual dealerships, as OEMs […]
Google Customer Match

1st Party + Customer Match Data

1st Party + Customer Match Data In the ever-evolving landscape of digital advertising, harnessing the potential of first-party data and Customer Match is the secret sauce to supercharge your campaigns. As we navigate the AI-centric focus of 2024, leveraging these data insights becomes not just a strategy but a necessity to propel your dealership forward. […]
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Can TikTok help drive sales for your Dealership?

Can TikTok help drive sales for your Dealership? What is TikTok? TikTok is a social media platform that allows users to create, share, and discover short-form videos. It provides a space for individuals and content creators to express themselves through creative and entertaining videos set to music. Automotive giants like BMW, Mercedes-Benz, and Hyundai harness […]
CDP

Green Line’s Customer Data Platform

Green Line's Customer Data Platform In today's dynamic digital era, the role of customer data has reached unprecedented significance for Dealers. It serves as the driving force behind personalized campaigns, enhanced customer experiences, and optimized advertising strategies. Here's why:
SEO

Navigating the SEO Landscape: AI’s Evolution and Impact on Organic Search in 2023

Navigating the SEO Landscape: AI's Evolution and Impact on Organic Search in 2023 AI has played a significant role in algorithm updates for a decade with search engines announcing new AI advancements in 2023. Improved search algorithms such as Hummingbird, BERT, and RankBrain help search engines interpret user intent, analyze content contextually, and provide for […]
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