Google Adds New Search Ad Experiences Powered By AI On the latest Google Marketing Live event, Google revealed how paid ads will appear in the new search experience with AI overviews, along with introducing a few new features that heavily incorporate AI. We hypothesized about this a few months ago, but here our takeaways from […]

April has been an especially challenging month for our clients across auto and ecommerce, as the economy continues to rock consumers, with interest rates still at an all time high, and as we continue to approach election season.

Vehicle Ads are the latest search tactic for dealerships to use on Google & Bing to showcase their available inventory.

Google’s Search Generative Experience (SGE), while still in BETA, is causing quite a stir as to how it will impact both paid and organic results in the SERP.

Starting in April, Google will display both the MSRP and the discounted price side by side, ensuring customers see the most accurate pricing information before clicking on the vehicle.

The Video Index Report can help you quickly identify any issues and help you better understand how your videos perform on Google.

Navigating OEM Influence on Google Search Costs for Dealers The landscape of online advertising, particularly on Google Search, has witnessed a significant shift in the first quarter of 2024, largely influenced by Original Equipment Manufacturers (OEMs) as they increase their investment and broaden their own reach. This has presented challenges for individual dealerships, as OEMs […]

1st Party + Customer Match Data In the ever-evolving landscape of digital advertising, harnessing the potential of first-party data and Customer Match is the secret sauce to supercharge your campaigns. As we navigate the AI-centric focus of 2024, leveraging these data insights becomes not just a strategy but a necessity to propel your dealership forward. […]

Can TikTok help drive sales for your Dealership? What is TikTok? TikTok is a social media platform that allows users to create, share, and discover short-form videos. It provides a space for individuals and content creators to express themselves through creative and entertaining videos set to music. Automotive giants like BMW, Mercedes-Benz, and Hyundai harness […]

Green Line's Customer Data Platform In today's dynamic digital era, the role of customer data has reached unprecedented significance for Dealers. It serves as the driving force behind personalized campaigns, enhanced customer experiences, and optimized advertising strategies. Here's why: