Charging Ahead with Paid Media: A Dealership's Guide to EV Sales The electric vehicle revolution is not on the horizon; it's here. Auto dealers who embrace this shift and adapt their business strategies accordingly will position themselves as leaders in the industry. To increase your electric vehicle (EV) car sales through search and social marketing […]

The Electric Vehicle Revolution: What Auto Dealers Need to Know. The automotive landscape is undergoing a seismic shift, and it's being powered by electricity. Electric vehicles (EVs) are no longer a novelty; they are becoming an integral part of the industry. For auto dealers, this represents both a challenge and an incredible opportunity. We'll dive […]

How Can You Use AI To Improve Paid Search Campaigns? A new era of paid search is emerging with more automation, machine learning, and a lot less keywords and ads. The days of hundreds of campaigns and ad groups are slowly slipping away as AI in Google & Bing evolve. But how do we improve […]

Vehicle Ads Upgrading to Performance Max Starting September 2023 As of September 2023, Google will be upgrading existing Vehicle Ads campaigns to Performance Max campaigns. This transition follows Google's previous move away from Smart Shopping campaigns for retail products and now extends to the automotive industry. What does this mean for you? With Performance Max […]

Green Line Automotive Joins Karam in Chicago MOORSEVILLE, N.C. - Green Line Automotive and Alpha Prime Racing are delighted to announce their associate sponsorship of Sage Karam and the No.44 Chevy Camaro for the inaugural NASCAR Xfinity Series race at the Chicago Street Course. Green Line Automotive is proud to continue its unwavering support of […]

If you have an existing Google Ads account, you may have received an email that gBraid parameters will be enabled for your URLs to measure iOS14.5+ conversions, but what is this and what does it mean for you?

The highly anticipated data migration is just around the corner: Google Analytics 4 – Google’s next-generation measurement solution – is replacing Universal Analytics (UA) properties, which will no longer process data after July 1, 2023.

Green Line Automotive, Agency of Record for After Sales for Volkswagen of America National Media, have joined the Digital Dealer Program.