How to improve your dealership AI exposure. AI is already shaping how car shoppers find dealerships. Between Google’s AI-powered search experiences, AI summaries in Chrome, and large language models that recommend businesses, visibility today depends on more than rankings alone. Improving your dealership’s AI exposure means making sure your website and content are structured in […]

Call button added to PMAX Vehicle Ads. Google recently added call assets (formerly known as call extensions) to Performance Max Vehicle Ads campaigns, allowing for a direct path to conversion that wasn’t available before. Car shoppers can now easily connect with your dealership through the new Call Asset in Performance Max (PMAX) Vehicle Ads. This […]

What the latest Google search updates mean for dealership marketing. Google’s latest updates make one thing clear: AI is no longer just supporting advertising in the background. It’s actively shaping how ads are written, where they appear, and how shoppers experience search. For dealerships, these updates aren’t abstract platform changes. They directly affect brand control, […]

How using conversion-based bidding can affect CPCs Green Line Digital POV on turning on conversion-based bidding & the effect on traffic. Did you recently switch bidding strategies to get more leads, but see your CPCs rise? This is an expected side effect of changing bid strategies, let’s look at why this happens & what should […]

The "Cars for Sale" tab is gone: What dealerships need to so now. If you’ve checked your Google Business Profile (GBP) recently and noticed something missing, you aren’t alone. Google has officially sunset the "Vehicles for Sale" feature—the organic inventory tab that allowed dealerships to showcase their cars directly on their profile for free. At […]

Home Run Auto Group acquires Bill Walsh Automotive Group dealerships in Ottawa, Illinois. Group expands Illinois presence. We’re excited to celebrate our client, Home Run Automotive Group, as they continue to expand their dealership footprint. We look forward to supporting their growth and delivering great work for these new dealership locations. JANESVILLE, Wis – December […]

Inside a high-performing dealership AI social strategy. How AI is reshaping organic and paid social, and why people still matter. Social media for dealerships has changed dramatically. AI now influences everything from how ads find the right shoppers to how content is created, tested, and optimized. But despite all of these advancements, one thing remains […]

Organic vs. Paid Social for Auto Dealers: What’s the difference, and how do you balance both? In today’s dealership marketing landscape, “social media” isn’t one thing. It’s two distinct engines, organic and paid, working together to move shoppers from awareness to loyalty. Here’s what each channel does, why dealers need both, and exactly how to […]

How AI is Reshaping Paid Social for Dealerships. How is AI shaping Paid Social? Paid Social advertising for dealerships is evolving fast, and AI is leading the way. Tools like Meta Andromeda are enhancing how dealerships produce ads at scale, optimize campaigns, and reach the right audiences. Instead of relying on narrow audience filters, Andromeda […]

What Google’s Removal of the “&num=100” Parameter Means for Your SEO Data If you’ve noticed a sudden drop in impressions or keyword data in Google Search Console (GSC), you’re not alone. Many marketers and website owners have seen these numbers decline since mid-September 2025. But don’t panic — it doesn’t necessarily mean your rankings or […]