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Green Line Automotive’s Top 5 Key Takeaways from Google’s Think Auto 2023 Event

Green Line Automotive's Top 5 Key Takeaways from Google's Think Auto 2023 Event.

Green Line Automotive was thrilled to be invited to Google's Think Auto 2023 Event of automotive enthusiasts and industry experts in Chicago. The event provided us with a golden opportunity to delve deep into the latest trends, innovations, and insights that are shaping the future of the automotive world.

At Green Line Automotive, our passion for sustainability, cutting-edge strategies, and delivering exceptional customer experiences has always driven us forward. Following Google Think Auto 2023, we had 5 key takeaways about what the current and future automotive landscape currently looks like and how this can impact your dealership.

Our Top Google Think Auto 2023 Takeaways

Political Ads: Shifting Landscape and Challenges Ahead

  • In 2024, political ads are expected to surge, leading to increased competition and costs in the advertising space.
  • Green Line Auto Takeaway: To stay competitive in this evolving landscape, you’ll need to be exploring options to boost your advertising budget.

Vehicle Ads and Performance Max Campaigns Unite

  • Exciting news! In September 2023, Vehicle Ads will merge with Performance Max Campaigns (learn more about the transition from vehicle ads to Performance Max here).
  • Green Line Auto Takeaway: To maintain control and optimize our strategies for maximum efficiency, we recommended testing the creation of Performance Max campaigns with inventory feeds as separate entities from current PMax assets. This allows you to better allocate budgets and maintain performance insights separately.

Vehicle Ads and Performance Max Campaigns Unite - Google Think Auto 2023 Takeaway

EVs and Hybrids: A Growing Market with Lower Prices

  • Good news for eco-conscious drivers! OEMs continue to expand their EV and Hybrid offerings, and in May 2023, average EV prices dropped by a promising 14% compared to the previous year.
  • Green Line Auto Takeaway: It’ll be important to explore expanded campaigns to tap into the growing demand and availability of electric and hybrid vehicles.

Tackling Income Bracket Challenges

  • Registrations for users making under 100K have seen a significant decline.
  • Green Line Auto Takeaway: To engage this income bracket, we recommend focusing on promoting light vehicles and economy car searches as the best options to boost sales and cater to the specific needs of this audience.

52 percent Icon - Google Think Auto 2023 Takeaway

EV Sales in the U.S. are expected to outpace ICE vehicles by 2030, according to Bloomberg NEF.

The Power of 1st Party Data: Building Customer-Centric Strategies

  • 1st Party Data remains a crucial resource for building customer-oriented strategies and keeping current customers engaged.
  • Green Line Auto Takeaway: In order to capitalize on your 1st Party Data, you may want to consider expanding current campaigns to include strategies such as buyback programs and service needs. Additionally, Green Line Auto is thrilled to announce that an enhanced version of 1st Party Data will be rolled out in 2024, benefiting all clients without any extra cost for those already integrated with this invaluable tool.

Automation vs. Human vs. First-party Data Graphic - Google Think Auto 2023 Takeaway

Reviewing the key takeaways from Google Think Auto 2023, one thing remains certain - the automotive industry is ever-changing, and so is Green Line Automotive. Our commitment to excellence, sustainability, and customer-centric strategies will persist as we guide each dealer on the path to maximizing their performance in this dynamic landscape of evolving trends and technologies.

About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

See our automotive digital advertising services such as Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.

Want to learn more about Google's Think Auto 2023 Event?

Fill out the form below and we will send you someone from our full Think Auto 2023 Presentation.

Did You Miss Our Webinar?

GOOGLE SHOPPING ADS FOR AUTOMOTIVE

DID YOU MISS OUR WEBINAR ON VEHICLE LISTING ADS?

Green Line Automotive is proud to be an approved partner for Dynamic Vehicle Listing Ads, which are similar to Google Shopping Ads. Stay ahead of your competition by being the first dealer in your market to promote your digital showroom and local inventory before Google’s beta program by partnering with us today!

VEHICLE LISTING AD PERFORMANCE VS. STANDARD SEARCH CAMPAIGNS

  • 29% cheaper Average Cost Per Click
  • 80% cheaper Cost/Conversion
  • Impression share averages high at 83%
  • At 88% lower spend, VLA drove 489% more impressions and only 41% less conversions
  • Conversion Rate was 255% higher
  • Effective at driving Awareness & VDP Views

    • Find out more from our Co-Founder & Vice President, Brent Rogers, along with Senior Paid Search Manager, Danielle Neckers, how you can boost traffic to your dealership’s website and drive better qualified leads followed by a Q&A session.

    Learn more about our Dynamic Listing Ads service here >.

    Brent Rogers
    Co-Founder & Vice President

    Danielle Neckers
    Senior Paid Search Manager

    DON'T WAIT! GET STARTED WITH VEHICLE LISTING ADS TODAY.

    Fill out the form below and someone from our team will reach out to you to set up a time at the event when we can show you what we can do for your specific dealership.

    Green Line Automotive Sponsors Martinsville Truck Race in Phoenix

    GREEN LINE AUTOMOTIVE TO SUPPORT SAGE KARAM AT MARTINSVILLE & PHOENIX

    Nascar Martinsville Truck Race Sponsorship Announced

    FOR IMMEDIATE RELEASE

    Statesville, N.C. (October 28th, 2021) - Jordan Anderson Racing (JAR) has announced that GREEN LINE AUTOMOTIVE will join Sage Karam as a sponsor for the NASCAR Martinsville Truck race this weekend as well as for the NASCAR Xfinity race on November 6th in Phoenix, Arizona.

    Sage Karam will make his 4th NASCAR series start this weekend in the #3 Chevy Silverado for JAR; only his 2nd oval start since making his transition from IndyCar to NASCAR. His first oval start was last month at Bristol Motor Speedway where he recorded an impressive 16th place finish in the JAR #31 Chevy Camaro.

    Joining the team as a sponsor for the last two races of the season is GREEN LINE AUTOMOTIVE out of Chicago, Illinois. “It’s great that GREEN LINE AUTOMOTIVE can join us for the last two races of the year. The quality of products that they deliver to their customers certainly aligns with the same values and work ethic we put in here at JAR. I hope to deliver a few sold finishes for them at Martinsville and Phoenix” said Sage Karam.

    “We’re thrilled to join many of our partners in sponsoring Sage in his upcoming races,” said Brent Rogers, Vice President of GREEN LINE AUTOMOTIVE. “We believe in high performance in all aspects of life and that Sage embodies that as a young rising star in the NASCAR world.”

    GREEN LINE AUTOMOTIVE is a high performance digital marketing agency delivering tier one level advertising expertise, technology, and service to the tier three dealers. Their focus is on giving every dealer the best in technology with a fully customizable approach giving an undeniable advantage over the competition.

    Coverage of the race begins at 1:00 PM EST on Saturday, October 30th. The event will air on FS1, MRN.

    More information on GREEN LINE AUTOMOTIVE visit:
    https://gldauto.com
    https://www.facebook.com/greenlinedigitalauto
    https://www.instagram.com/greenlinedigitalauto
    https://twitter.com/gldauto

    Stay updated with Sage by following him on Social Media; Facebook and Twitter and Instagram, or visiting his website online at SageKaram.com.

    For more information on JAR, visit JordanAndersonRacing.com, and be sure to follow the team all season on the JAR social channels on Facebook, Twitter, and Instagram.

    WANT TO CONNECT TO CHAT ABOUT YOUR DIGITAL STRATEGY?

    Fill out the form below and someone from our team will reach out to you to set up a time at the event when we can show you what we can do for your specific dealership.

    Meet Us at Digital Dealer 2021

    MEET US AT
    DIGITAL DEALER 2021

    GREEN LINE AUTOMOTIVE is excited to share that we’ll be joining automotive dealers, OEMS, and other auto retail solution providers at the Digital Dealer Conference and Expo in Las Vegas from October 12th to 14th.

    STOP BY BOOTH 127
    & SAY HI!

    Sign up with us at Digital Dealer and you'll receive two months of any service for FREE!

    Our team will be ready to share how GREEN LINE can create custom solutions to meet all the digital marketing needs for your dealership.

    LET US KNOW YOU'RE COMING

    Fill out the form below and someone from our team will reach out to you to set up a time at the event when we can show you what we can do for your specific dealership.

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