GAIN AN EDGE ON THE COMPETITION WITH GOOGLE'S PERFORMANCE MAX

Google's Latest Ad Type: Performance Max

Berry Hollie, Automotive Paid Search Manager

Google's latest ad type, Performance Max, is the next generation of Smart Shopping campaigns. Performance Max is a goal based campaign that uses Smart bidding to reach your customers where they are. Stop guessing where your customers are and drive more conversions across all of Google's channels.

How will these help my dealership?

  • Find more converting customers across Google's channels and networks.
  • Drive better performance against your goals.
  • Get more transparent insights.
  • Make your budget more efficient by going after the best potential customers

Where do Performance Max ads appear?

  • Google Search
  • Google Display
  • Google Discover
  • Gmail
  • YouTube

What do Performance Max campaigns optimize towards?

  • Store Visits
  • Calls
  • Forms
  • Driving Directions

Performance Max Campaign Ad Locations

How do you take advantage of this new ad type? Start testing Performance Max as soon as possible. The first adopters of Performance Max are likely to see the most efficiencies in their campaigns. Learn more about our Paid Search strategy and contact GREEN LINE AUTOMOTIVE so we can start helping your dealership today.

PERFORMANCE MAX RESULTS

$880

SPEND

$0.90

AVG. CPC

324

CONVERSIONS*

27.38%

CONVERSION RATE

$2.73

COST PER CONVERSION

*Conversions include: 36 Store Visits, 228 Driving Directions, 12 Calls & Forms and 48 Engagements.

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