2026 Apple Maps updates:
What dealerships need to know.

Apple Maps is turning into a lot more than just a way to get from point A to point B. With better business management tools, deeper integration in iOS 26, and search ads likely right around the corner, Apple is making a serious play for how people find local businesses.

For dealerships, having a solid presence on Apple Maps isn't a "nice to have" anymore—it’s a core part of being found.

As Apple keeps doubling down on Business Connect and local search, the dealers that get their structure right now are going to have a massive head start on trust, visibility, and future ad opportunities.

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Getting your structure right.

Apple Business Connect breaks things down into three levels: company, brand, and location. It sounds like a "boring fact," but how these play together determines exactly how you show up in a search.

• Company is your legal entity.
• Brand is the name customers actually know and look for.
• Location is the specific rooftop (and you can have several under one brand).

For dealer groups with multiple stores, this is huge. If these aren't aligned, your listings end up looking fragmented or inconsistent. That confusion costs you visits. When you get the structure right, you can update info centrally and keep your branding tight across every rooftop.

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Owning your listing.

If you haven't claimed your dealership in Apple Business Connect yet, you’re basically leaving your local reputation to chance. Owning the listing is the only way to make sure your service hours are right, your photos look good, and your phone numbers actually work.

Accuracy here is everything. Most people are searching for something specific—like when the service bay opens or how to get to the showroom. If that info is wrong, you aren't just losing a click; you're losing a customer. Plus, owning the listing protects you from random "suggested edits" and keeps you in the driver's seat as Apple rolls out new features.

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What IOS 26 means for the showroom.

iOS 26 makes Maps more proactive. It’s better at suggesting routes and notifying users about delays, which means people are going to be staring at the app even more during their buying journey. If a shopper is navigating to your store, your Maps listing is literally their first interaction with your brand. We want to make sure it's a good one.

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Ads are coming to maps.

The rumors are getting louder: Apple is planning to bring search ads to Maps soon. This is going to look a lot like how paid placements changed the game on Google Maps years ago.

• Paid spots will likely jump to the top for category searches.
• Early adopters will probably see lower competition (and lower costs) at the start.
• Optimized organic listings will be the "foundation" you need to make those ads actually work.

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The bottom line.

Apple Maps isn't just about directions anymore—it’s about being ready for where the local search market is headed. At Green Line, we're helping dealerships audit their listings and get their rooftops aligned before things get crowded.

If you want to make sure your dealership is actually positioned to win on Apple Maps, let’s chat about getting an audit started.

BEYOND THE BUZZWORDS

How AI and technical search took center stage at NADA 2026.

The shift from search results to Al answers.

If you spent any time on the floor in Las Vegas this year, you felt the gravity shift toward Artificial Intelligence. However, for the modern dealer, the most critical takeaway wasn't about generative chat; it was about Generative Engine Optimization (GEO). Traditional search engine results pages (SERPs) are evolving into conversational answers. If your dealership’s website isn't technically structured to feed these Large Language Models (LLMs), you are essentially invisible to a growing segment of shoppers.

To combat this, we have pioneered the use of LLM.TXT files. This technical layer acts as a roadmap for AI crawlers, ensuring your specific inventory, service offers, and brand values are accurately indexed and recommended by AI tools. In 2026, site health isn't just about load speeds—it’s about "crawlability" for the machines that influence your customers before they even click a link.

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Dynamic specials: winning the speed-to-market race.

NADA 2026 highlighted a persistent pain point: the lag time between OEM incentive releases and dealer site updates. While many stores wait days for creative assets to be built and uploaded, the most profitable dealerships are now operating on a 24-hour cycle. Green Line’s Dynamic Specials Management eliminates the bottleneck by pushing offers to Search Results Pages (SRPs) and specials pages simultaneously.

• OEM alignment: Incentives are updated within 24 hours of release, ensuring your price leader is always accurate.
• Creative automation: We push dynamic banners directly to your SRPs, bypassing the traditional delay of manual creative requests.
• Media efficiency: High Quality Scores on PPC campaigns lead to lower costs-per-click and higher conversion rates within your existing budget.
• Unified strategy: We manage Sales and Service offers in a single fell swoop, capturing revenue across the entire dealership.

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A custom creative suite that scales.

Consistency is often the first casualty of speed. At NADA, we saw too many dealerships with fragmented branding—a different "vibe" on Facebook than on their homepage. Our answer is a Custom Creative Suite that scales without losing the human touch. We provide responsive website banners, social video ads, and HTML email campaigns that are built to perform across every platform.

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Precision targeting with first-party data.

The "spray and pray" method of digital advertising is officially dead. The most successful strategies discussed at NADA revolved around the Customer Data Platform (CDP). By integrating your CRM and DMS data, we can move beyond generic "in-market" buyers and target specific high-value personas:

• Expiring leases: Reach customers 3 to 6 months before they need to make a decision.
• Sold with no service: Target customers who bought a vehicle from you but haven't visited your service bay.
• Service conquesting: Use location-based geo-fencing to reach customers visiting local competitors or independent repair shops.

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Actionable insights: your 2026 roadmap.

NADA 2026 wasn't just a show; it was a wake-up call. To win this year, dealers must stop viewing digital marketing as a series of silos and start viewing it as a unified technical ecosystem.

1. Audit your technical SEO: Ensure you have LLM-specific signals like LLM.TXT in place.
2. Accelerate your offers: If your specials aren't live within 24 hours of the month starting, you're losing market share.
3. Own your data: Stop relying solely on third-party audiences; leverage your own CRM to lower your cost-per-lead.

Green Line Automotive remains committed to being the fastest in the country to market with offers and creative, backed by the highest performing KPIs in the industry.

February 2026 Google & AI advertising updates.

What dealerships need to know about advertising in AI platforms.

Digital advertising continues to evolve, and the latest updates from Google and OpenAI offer a preview of where things are headed next. From ads beginning to appear inside AI tools to expanded audience targeting and creator partnerships,

these changes signal a future where AI plays a larger role in how shoppers discover dealerships—often before a traditional search ever happens.

For dealerships, the key isn’t reacting to every update. It’s understanding which changes matter now, which ones are worth watching, and how they could impact visibility and performance in the months ahead.

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Ads in OpenAI and ChatGPT Are Coming.

OpenAI has announced plans to begin testing ads inside ChatGPT for logged-in adult users on free tiers. These ads will appear at the bottom of responses when relevant to a sponsored product or service. OpenAI has stated that ads will not influence how answers are generated.

Why this matters for dealerships
There’s no immediate action required. At this stage:

• There’s no way to advertise or enroll
• No targeting or reporting details are available
• This is an early test only

Still, this update is an important signal. AI-driven discovery is expanding beyond Google, and sponsored visibility inside AI tools could eventually become another channel dealers need to understand.

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Google Lowers Audience Size Limits Across Ads.

Google has reduced the minimum audience size requirements across Search, Display, and YouTube. Audience segments with as few as 100 users can now be activated, down from the previous 1,000-user threshold. This applies to both remarketing and customer match lists.

Why this matters for dealerships
This is a meaningful change, especially for smaller and mid-sized dealerships. Lower thresholds make it easier to:

• Use customer lists sooner
• Launch remarketing with less traffic
• Build more precise, high-intent audiences

This update gives dealerships more flexibility and makes audience-based strategies accessible across more markets.

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More Demand Gen updates continue to roll out.

Google is continuing to invest heavily in Demand Gen, reinforcing it as a key growth area.

What’s new

• Shoppable CTV through Demand Gen, allowing viewers to browse and purchase while watching YouTube on connected TVs
• A Brand Search attribution beta, showing how Demand Gen influences branded search (must be enabled by a Google rep)

Why this matters for dealerships
These updates show Demand Gen is moving beyond awareness. Dealers can use it to influence branded demand and support incremental conversions—especially earlier in the funnel. Google’s investment signals Demand Gen will be a larger focus heading into 2026.

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Creator partnerships get easier on YouTube.

Google has enhanced its Creator Partnerships offering with a new Creator Search and Management Hub, making it easier for advertisers to find and work with YouTube creators.

Why this matters for dealerships
Creator partnerships are common on social platforms, but historically harder to activate on YouTube. These tools make it easier for dealerships to:

• Identify relevant creators
• Test creator-driven video content
• Build trust through authentic storytelling

This opens the door for more video-first, awareness-focused strategies.

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What dealerships should do now.

Across all of these updates, one theme is clear: AI and advertising are becoming more flexible, more contextual, and more upper-funnel focused.

Dealerships should:

• Take advantage of smaller audience thresholds
• Begin testing Demand Gen if they haven’t already
• Monitor AI platform advertising developments

Stay flexible as new formats roll out

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Recources:

• https://openai.com/index/our-approach-to-advertising-and-expanding-access/
• https://searchengineland.com/google-lowers-audience-size-limits-across-ads-466816
• https://blog.google/products/ads-commerce/demand-gen-drop-january-2026/
• https://ppcnewsfeed.com/ppc-news/2026-01/creator-partnerships-enhanced-with-creator-search-and-management-hub/
• https://ppcnewsfeed.com/ppc-news/2025-05/gml-2025-creator-partnerships-hub-helps-brands-collaborate-with-youtube-creators/
• https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/

How to improve your dealership AI exposure.

AI is already shaping how car shoppers find dealerships. Between Google’s AI-powered search experiences, AI summaries in Chrome, and large language models that recommend businesses, visibility today depends on more than rankings alone.

Improving your dealership’s AI exposure means making sure your website and content are structured in a way AI systems can easily understand, trust, and surface.

If you’ve ever asked why your dealership doesn’t show up in AI searches, in most cases, the issue isn’t a lack of content—it’s how that content is structured and interpreted by AI.

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AI exposure starts with technical health.

AI tools need clean, consistent access to your site. That’s why technical health remains the foundation of AI exposure.

At Green Line, these AI-focused technical updates have always been part of our strategy:

• Resolving 4XX and 5XX errors that block crawlers and reduce trust
• Fixing duplicate title tags and meta descriptions that confuse search engines and AI systems
• Identifying and repairing broken links that interrupt content discovery

These same fundamentals support high-performing digital strategies across channels, including social and paid media. We explore this connection further in Inside a High-Performing Dealership AI Social Strategy.

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Why schema matters more in an AI-driven search world.

As AI becomes more context-driven, schema plays a much bigger role in how content is understood and categorized. Schema helps AI systems identify what your content is about, how it relates to other information, and when it should appear.

To support dealership AI exposure, GLD implements:

• Schema for AI-readable content
• Schema that supports rich snippets and enhanced results
• Additional structured data across all content, not just blogs

This structured approach is especially important as Google continues expanding AI functionality in search and Chrome.

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Measuring AI health beyond rankings.

Rankings and traffic still matter—but they no longer tell the whole story. AI-generated answers don’t always result in clicks, which means dealerships need new ways to understand visibility.

That’s why we’ve added additional AI health analysis measurements, evaluating:

• How easily AI systems can access and interpret your content
• Whether your site structure supports AI-driven discovery
• How your content aligns with AI-powered search experiences

This mirrors what’s already happening in paid channels, where AI increasingly controls optimization and delivery. We’ve seen this shift firsthand in How Is AI Shaping Paid Social.

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Using LLM.TXT files to support AI discovery

As large language models become more influential, helping them discover and interpret your content is critical. That’s where LLM.txt files come into play.

Green Line uses LLM.txt files to:

• Map dealership content for LLM tools
• Improve AI discovery across platforms
• Support placement in both AI-generated answers and traditional search results

This ensures your content is positioned for AI visibility and SEO performance—without forcing trade-offs.

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AI and SEO are converging—not competing.

Optimizing for AI doesn’t replace SEO. It strengthens it.

Clean technical health, structured data, and clear content benefit both AI-driven discovery and traditional search. This convergence is a consistent theme across our AI insights—from social strategy to paid media—and it reinforces why AI exposure should be part of every dealership’s digital strategy.

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Turning AI exposure into a competitive advantage.

AI exposure isn’t about chasing trends. It’s about making sure your dealership is visible wherever shoppers are getting information.

Dealers who invest now in technical health, structured data, and AI-friendly discovery will be better positioned as AI becomes embedded across search, browsers, and advertising platforms.

Let’s talk about how improving your AI exposure can support long-term dealership growth.

Call button added to PMAX Vehicle Ads.

Google recently added call assets (formerly known as call extensions) to Performance Max Vehicle Ads campaigns, allowing for a direct path to conversion that wasn’t available before.

Car shoppers can now easily connect with your dealership through the new Call Asset in Performance Max (PMAX) Vehicle Ads.

This feature streamlines ad interactions by displaying a phone icon next to the "visit the website" button, eliminating the need for searchers to navigate to your website just to find a phone number.

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How to enable call assets

While this feature is still new, you’ll want to be ready to take advantage of this by enabling call assets in your Vehicle Ads campaigns if you haven’t already.

If you are running Pmax campaigns with just a feed and no assets, we recommend adding this and all other applicable ad assets to your campaigns.

Turning on the call asset will allow ads to show on other Google ad placements outside of Vehicle Ads and Remarketing. Without assets, Feed Only Vehicle Ads with the call asset enabled may still run, but only in limited formats and with auto-generated elements, which often perform worse than curated assets you provide.

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Assets are more valuable than ever.

Without enabling the call asset and sticking to feed only, dealers will miss out on a highly effective conversion opportunity. They could also see reductions in conversion rates as other dealers adopt this new feature into the Vehicle Ads campaigns.

We know Performance Max can run with just a feed, but we have seen that real performance comes when you feed it strong, intentional assets.

If you haven’t added call assets to PMax yet, now is the time.

What the latest Google search updates mean for dealership marketing.

Google’s latest updates make one thing clear:

AI is no longer just supporting advertising in the background. It’s actively shaping how ads are written, where they appear, and how shoppers experience search.

For dealerships, these updates aren’t abstract platform changes. They directly affect brand control, visibility, creative performance, and how early your dealership shows up in the buyer journey. Below, we break down the most important recent Google updates and what dealers should be doing now.

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Brand guidelines are quietly rolling out in Performance Max.

One of the most meaningful updates we’re seeing right now is the quiet rollout of brand guidelines inside Performance Max campaigns. While still in beta and not available to every account, some advertisers are beginning to see new text-based controls within PMax.
Historically, Performance Max required advertisers to trust Google’s AI with limited guardrails. That often led to inconsistent messaging, off-brand language, or ad copy that didn’t reflect how dealerships actually speak to shoppers.

With brand guidelines, dealerships can now:

• Teach Google AI what language to avoid
• Influence how copy is written
• Set preferences for tone, phrasing, and even capitalization

This is a major step toward balancing automation with brand consistency. For dealers who care about how their name, offers, and messaging appear across Google’s ecosystem, these controls help reduce risk while improving relevance.

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Ads are starting to appear inside AI mode results.

Google is also testing and expanding ads inside AI Mode search results, blending sponsored content directly into AI-generated answers.
This represents a significant shift in how ads are delivered. Instead of competing solely in traditional search results, dealerships now have the opportunity to appear inside the AI response itself—earlier in the discovery process.

For dealers, this could mean:

• New visibility before a shopper ever scrolls
• Less competition during early rollout phases
• Higher engagement if ads align closely with the AI answer context

However, it also raises the bar. Ads placed inside AI Mode need to be highly relevant, clearly written, and aligned with user intent. Dealers who invest in clean data, strong creative, and well-structured campaigns will be better positioned to benefit as this experience expands.

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Google Nano Banana is here—and it’s integrated with Google Ads

Google’s newly announced Nano Banana AI model is now integrated into Google Ads, making it easier to create and edit ad assets—especially within Performance Max.
Creative has always been a bottleneck for many dealers. Nano Banana simplifies that process by allowing advertisers to generate and refine creative assets more efficiently.

This means dealerships can:

• Create ad variations faster
• Refresh creative without heavy production lift
• Support PMax campaigns with stronger, more relevant assets

The easier it becomes to test creative, the more important it is to actually do it. Dealers who use these tools to iterate and learn will outperform those who set campaigns once and leave them untouched.

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Major Demand Gen updates signal where Google is headed

Google continues to invest heavily in Demand Gen, rolling out several updates that make the channel more flexible and more creative-driven.

Recent updates include:

• A/B testing for creative
• AI-generated video and image enhancements
• New placement controls for YouTube Feed and Discover
• Integration with Pathmatics making it easier to draw creative inspiration from social platforms

Demand Gen is clearly becoming a cornerstone of Google’s future ad strategy. These updates make it easier for dealerships to launch campaigns, test creative, and learn what resonates—without needing massive budgets or production teams.

For dealers, Demand Gen offers a way to:

• Build awareness earlier in the funnel
• Reach shoppers before they’re actively searching
• Test messaging that supports both sales and fixed ops goals

If you haven’t started testing Demand Gen yet, now is the time. The learning advantage gained today will matter as competition increases.

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What dealerships should do next

Across all of these updates, one theme stands out: Google is giving advertisers more AI-powered tools—but expecting clearer direction in return.

Dealerships should focus on:

• Establishing brand guidelines wherever available
• Testing new placements and formats early
• Refreshing creative more frequently
• Treating AI-driven campaigns as living systems, not set-and-forget solutions

The dealers who succeed won’t be the ones who resist automation—but the ones who guide it.

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Turning Google’s AI Updates Into an Advantage

Google’s latest updates create an opportunity. With the right strategy, structure, and testing mindset, these changes can drive stronger visibility, better engagement, and more efficient performance.
At Green Line, we help dealerships navigate these shifts by blending AI-driven tools with clear strategy and brand control—so automation works for your dealership, not against it.

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Resources:

https://searchengineland.com/google-ads-inside-ai-mode-tests-expand-464979
https://blog.google/technology/ai/nano-banana-pro/
https://blog.google/products/ads-commerce/demand-gen-drop-november-2025/

How using conversion-based bidding can affect CPCs

Green Line Digital POV on turning on conversion-based bidding & the effect on traffic.

Did you recently switch bidding strategies to get more leads, but see your CPCs rise?

This is an expected side effect of changing bid strategies, let’s look at why this happens & what should be done when this happens.

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What is the “maximize conversions” bidding strategy?

“Maximize conversions” is a bid strategy in Google Ads that automatically sets bids to get as many leads as possible. This can be used on a single campaign or part of a portfolio bid strategy applied to multiple campaigns.

“Maximize conversions” bidding uses historical information from your campaign & contextual signals about the search to determine the optimal bid at the time of a search auction. Contextual signals can include user behaviors such as if a user has been searching for certain cars or visiting websites similar to your dealership.

Switching to this bidding strategy tells Google’s algorithm to look for people likely to convert rather than go for traffic volume to your website. In order for this bid strategy to work it requires conversion tracking to be set up & leads (like ASC form fills or calls from ads) tracked back to the account. We recommend enabling this test if you have over 50 conversions within 30 days, but it can work if your dealership has less. We wouldn't recommend enabling this if you have less than 10 however...

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How Conversion-Based Bidding affects traffic.

When first changing a campaign from click-based bidding ( “maximize clicks”), we expect to see CPCs fluctuate. This is because when you are bidding for traffic, Google is optimizing for cheaper clicks, regardless of if they will convert.

Once the switch is made to conversion-based bidding, Google’s algorithm will work to find users close to making a call or submitting a lead form. These users are further along in their car purchase research and typically cost more to reach than users just starting to explore their options.

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How to approach turning on Conversion-Based Bidding.

Once enabled, the new bidding strategy will send the campaign back into a learning phase for up to 7 days, although depending on spend, this can be shorter.

During this learning phase, key metrics to watch are lead volume, conversion rate and CPA and if those are improving. Our expectation is that you will see more leads with a cheaper or consistent CPA. This can take longer than the 7-day campaign learning phase, with 30 days being ideal to test a new bidding strategy. You could also conduct an a/b test to test the strategy prior to fully switching over your campaigns to see if this is right for your dealership.

The goal of switching to max conversions is to find your dealership higher quality traffic - and this will raise CPCs and ultimately lower overall traffic volume.
While we recognize this can be a little alarming in your analytics, our goal is always high quality traffic.

To help guide the algorithm, your search manager will review search terms as well as any audience signals being used in the campaign to set the campaign up for success.

Once sufficient data is being collected, a “target CPA” (how much you’re willing to pay per lead) can also be applied which allows you to tell Google how much you'd like to spend acquiring each lead to control overall costs.

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The takeaway.

Conversion based bidding is a great tool to utilize for campaigns focused on driving leads and calls for your dealership. You’ll want to evaluate the success of this bidding strategy by reviewing your lead volume, conversion rate & CPA before and after switching the bid strategy. Moderate shifts in CPCs should be tolerated in order to reach higher quality users with your ads.

If CPCs rise too much, search term reporting, audience signals, and target CPAs can be used to help offset those costs.

Remember to give campaigns time to stabilize after the change before making a final decision on the success of a new bidding strategy.

The "Cars for Sale" tab is gone: What dealerships need to so now.

If you’ve checked your Google Business Profile (GBP) recently and noticed something missing, you aren’t alone.

Google has officially sunset the "Vehicles for Sale" feature—the organic inventory tab that allowed dealerships to showcase their cars directly on their profile for free.

At Green Line Automotive, we’re helping dealers pivot from static listings to a dynamic, AI-first strategy. Here is why your inventory disappeared and how automated posting is the key to getting featured in the new age of search.

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Why did Google remove vehicle listings?

Google’s official stance is that they are "simplifying search." In reality, they are moving away from static widgets in favor of two things:

1. Paid Vehicle Listing Ads (VLAs): Moving inventory behind a "pay-to-play" model in the Merchant Center.
2. AI-Generated Answers: Google’s AI (Gemini) now synthesizes information from across the web to answer car shoppers' questions directly.

If your inventory was only living in that deprecated GBP tab, you’ve effectively become invisible to the millions of shoppers who start their journey on Google. Which is why it will be more important to keep your profile updated in additional ways.

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The new frontier: Getting "Picked Up" by AI.

When a shopper asks Google, "What are the best used SUVs for families under $30k near me?", the AI doesn't just look at a spreadsheet of VINs. It looks for signals of activity and authority. This is where Automated GBP Posting becomes your secret weapon. By consistently posting your latest inventory as "Updates" on your profile, you are feeding AI with crawlable data.

1. Quick Indexing

Traditional SEO is a long-term strategy that takes time to reflect in search results. AI is pulling information within 24 hours and featuring the information in their results.

2. Rich content for AI overviews.
AI models love context. A simple inventory feed gives a price and a VIN. An automated post includes:

• Keywords: "Fuel-efficient," "Third-row seating," or "Certified Pre-Owned."
• Local Signals: Your city, neighborhood, and service area.
• High-Res Imagery: Visual data that AI uses to confirm the quality of the listing.

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Green Line Automated Google Business Posting

You don't have time to manually post every car that hits your floor. Green Line’s Google Business Profile Inventory Posting Integration connects to your inventory feed and posts vehicles weekly to allow your inventory to maintain competitive visibility. Our automated system syncs directly with your inventory feed to:

• Auto-generate high-intent posts for new and used vehicles.
• Optimize captions with the specific keywords AI shoppers are using.
• Include direct links to your Vehicle Detail Pages (VDPs) to drive immediate conversions.

Home Run Auto Group acquires Bill Walsh Automotive Group dealerships in Ottawa, Illinois.

Group expands Illinois presence.

We’re excited to celebrate our client, Home Run Automotive Group, as they continue to expand their dealership footprint. We look forward to supporting their growth and delivering great work for these new dealership locations.

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JANESVILLE, Wis – December 15, 2025 – Home Run Auto Group, a Midwest-based automotive retailer headquartered in Janesville, Wisconsin, today announced the acquisition of Bill Walsh Ford/Kia, Bill Walsh Honda and Bill Walsh Toyota in Ottawa, Illinois. The transaction officially closed on December 15, 2025 and the dealerships will be immediately rebranded as Ottawa Ford/Kia, Ottawa Honda and Ottawa Toyota. Also part of the transaction were the acquisition of Bill Walsh Chevrolet GMC which will be rebranded as Hamblock Chevrolet GMC, Joe Hamblock, Dealer Principal, as well as Sierra Motors, Sean Sivore, Dealer Principal, which will be rebranded as Ottawa Chrysler Dodge Jeep Ram and Ottawa Mazda.

With this acquisition, Home Run Auto Group expands its portfolio to nine dealership rooftops and strengthens its presence in Illinois. The group now employs approximately 400 team members across its growing network.

“Community commitment and exceptional customer experience are at the core of everything we do,” said Jim Bozich, Owner of Home Run Auto Group. “Ottawa is a strong, values-driven community, and we are proud to invest in the future of this market while building meaningful relationships with customers and employees.”

Mark Geiger, Co-Owner of Home Run Auto Group, added, “Our growth strategy has always been centered on people-our team members, our customers, our communities we serve. This acquisition aligns perfectly with our mission to deliver outstanding service, modern facilities and expanded opportunities for both customers and employees. “
Home Run Auto Group confirmed that expanded hiring is planned as part of the transition, as the company invests in staffing, operations and customer experience initiatives across the Starved Rock Country market.

Bill Walsh, Jr said “LaSalle County has been home to my family for four generations and the families and communities we have served have always been our heart and soul. We have been blessed to work side by side with such an incredible group of people over so many years. I’m confident that the community minded people at Home Run Auto Group, Hamblock Chevrolet GMC and Ottawa Chrysler Dodge Jeep Ram Mazda will continue the Bill Walsh legacy with integrity, energy and a strong commitment to both customers and employees.”