2026 Apple Maps updates: What dealerships need to know. Apple Maps is turning into a lot more than just a way to get from point A to point B. With better business management tools, deeper integration in iOS 26, and search ads likely right around the corner, Apple is making a serious play for how […]

BEYOND THE BUZZWORDS How AI and technical search took center stage at NADA 2026. The shift from search results to Al answers. If you spent any time on the floor in Las Vegas this year, you felt the gravity shift toward Artificial Intelligence. However, for the modern dealer, the most critical takeaway wasn't about generative […]

February 2026 Google & AI advertising updates. What dealerships need to know about advertising in AI platforms. Digital advertising continues to evolve, and the latest updates from Google and OpenAI offer a preview of where things are headed next. From ads beginning to appear inside AI tools to expanded audience targeting and creator partnerships, these […]

How to improve your dealership AI exposure. AI is already shaping how car shoppers find dealerships. Between Google’s AI-powered search experiences, AI summaries in Chrome, and large language models that recommend businesses, visibility today depends on more than rankings alone. Improving your dealership’s AI exposure means making sure your website and content are structured in […]

Call button added to PMAX Vehicle Ads. Google recently added call assets (formerly known as call extensions) to Performance Max Vehicle Ads campaigns, allowing for a direct path to conversion that wasn’t available before. Car shoppers can now easily connect with your dealership through the new Call Asset in Performance Max (PMAX) Vehicle Ads. This […]

What the latest Google search updates mean for dealership marketing. Google’s latest updates make one thing clear: AI is no longer just supporting advertising in the background. It’s actively shaping how ads are written, where they appear, and how shoppers experience search. For dealerships, these updates aren’t abstract platform changes. They directly affect brand control, […]

How using conversion-based bidding can affect CPCs Green Line Digital POV on turning on conversion-based bidding & the effect on traffic. Did you recently switch bidding strategies to get more leads, but see your CPCs rise? This is an expected side effect of changing bid strategies, let’s look at why this happens & what should […]

The "Cars for Sale" tab is gone: What dealerships need to so now. If you’ve checked your Google Business Profile (GBP) recently and noticed something missing, you aren’t alone. Google has officially sunset the "Vehicles for Sale" feature—the organic inventory tab that allowed dealerships to showcase their cars directly on their profile for free. At […]

Home Run Auto Group acquires Bill Walsh Automotive Group dealerships in Ottawa, Illinois. Group expands Illinois presence. We’re excited to celebrate our client, Home Run Automotive Group, as they continue to expand their dealership footprint. We look forward to supporting their growth and delivering great work for these new dealership locations. JANESVILLE, Wis – December […]