Google Marketing Live event 2025

Everything you need to know from the 2025 Google Marketing Live event

Everything you need to know from the 2025 Google Marketing Live event. This year’s Google Marketing Live event was once again all about AI. It has become a central focal point in not only the search results, but also in tools & tactics Google continues to roll out on Google Ads. With over 3 hours […]
Is your agency counting VDP views as a conversion?

Is your agency counting VDP views as a conversion?

Is your agency counting VDP views as a conversion? One of the most common mistakes our Paid Search specialists find when inheriting or auditing a Google Ad account is that Vehicle Detail Page (VDP) views are being marked as primary conversions. While knowing how many VDP views you are driving throughout the marketing process is […]
Utilizing Performance Max for Conquesting Local Dealerships

Utilizing Performance Max for Conquesting Local Dealerships

Utilizing Performance Max for Conquesting Local Dealerships Targeting your competition in traditional paid search has always been a costly and low-converting strategy. If you've tried it before, you know that competing requires a substantial budget. Bidding on competitors' names is expensive due to low relevance, driving up costs without guaranteeing results. Beyond the financial burden, […]
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