TikTok for Automotive

TIKTOK FOR CAR DEALERSHIPS

TikTok isn't just another social media platform; it's a powerhouse of opportunity for automotive dealerships. With its unique format of short, sound-on videos and a groundbreaking automotive-specific advertising program, TikTok offers a dynamic platform to amplify your dealership's message engagingly and authentically, connecting you with a vast audience of potential customers.

HOW AUTOMOTIVE COMPANIES ARE USING TIKTOK

TikTok provides a space for individuals and content creators to express themselves through creative and entertaining videos set to music. Automotive giants like BMW, Mercedes-Benz, and Hyundai harness TikTok's authentic virtual showroom for marketing, offering a seamless blend of inspiration, information, and entertainment.

TikTok 3 overlapping Iphones

WHY TIKTOK?

Be where your customers are. Research shows that many US-based TikTok users are in the market to buy or lease a car. In fact, almost half (47%) are planning to buy or lease a car in the next 12 months.¹

These figures underscore TikTok's immense potential for automotive dealerships to reach, engage, and convert prospective buyers.

73.7 million users in the United States

Users spend ~95 minutes on TikTok per day

68% of Users are decision-makers or highly influential in the household

74% have taken action after seeing automobile ads or content on TikTok

12% of users said they purchased or leased a car after seeing it on TikTok

WHAT’S NEXT?

Green Line Automotive is one of a few partners who has secured approval to participate in a cutting-edge ad format Alpha test with TikTok known as Automotive Inventory Ads (AIA), which launched in February 2024. Very similar to Meta, AIA leverages your vehicle feed to craft dynamic ads showcasing your live inventory. This innovative approach allows you to target in-market users with specific models or offers. The Alpha phase spans a year, followed by Beta Testing, leading to a subsequent release for general users.

Iphone mockups

As an initial tester, Green Line launched the first-ever Automotive Inventory Ad campaign on TikTok as well as being the first partner to get TikTok Ads Manager functionality!

Video 1

Video 1

Initial performance data indicates that TikTok AIA offers significantly lower CPMs (Cost Per Mille) compared to other platforms. This enables dealerships to reach a larger audience at a reduced cost, effectively driving traffic to their Vehicle Description Pages (VDPs).

If you are interested in participating, fill out the form below or email us at tiktok@greenline.nyc to learn more about the requirements to join.

INTERESTED IN PARTICIPATING?

Fill out the form below or email us at tiktok@greenline.nyc to learn more about the requirements to join.

Fields marked with * are required

    Car Dealership TikTok FAQs

    What is TikTok?
    TikTok is a social media platform that allows users to create, share, and discover short-form videos. It provides a space for individuals and content creators to express themselves through creative and entertaining videos set to music.
    How can TikTok benefit my car dealership?
    TikTok offers a unique opportunity for car dealerships to reach a highly engaged audience of potential car buyers. With its short, attention-grabbing videos, TikTok allows dealerships to showcase their inventory, highlight special offers, and engage with customers authentically and compellingly. By leveraging TikTok's advertising options, dealerships can increase brand awareness, drive website traffic, and boost sales.
    What are Automotive Inventory Ads (AIA) on TikTok?
    Automotive Inventory Ads (AIA) is a cutting-edge advertising format on TikTok that allows dealerships to showcase their live inventory to in-market users. Like Meta's dynamic ads, AIA leverages dealerships' vehicle feeds to create dynamic ads highlighting specific models or offers. This innovative approach enables automotive dealerships to target potential customers with relevant inventory and drive conversions.
    How can Green Line Automotive help my dealership succeed on TikTok?
    Green Line Automotive specializes in TikTok marketing for car dealers, offering tailored strategies and expert guidance to help dealerships succeed on the platform. From creating engaging content to managing ad campaigns, our team has the knowledge and experience to help dealerships showcase their inventory, engage their audience, and drive sales on TikTok.
    Can I measure the effectiveness of my TikTok marketing efforts?
    Yes, TikTok provides analytics tools that allow car dealerships to track the performance of their marketing efforts on the platform. These tools provide insights into metrics such as reach, engagement, and conversion, allowing dealerships to measure the effectiveness of their TikTok campaigns and make data-driven decisions to optimize their strategy.
    How do I get started with TikTok marketing for my car dealership?
    Getting started with TikTok marketing for your dealership is easy! Contact Green Line Automotive, and we'll work with you to develop a customized strategy that meets your dealership's unique goals and objectives. Whether you're looking to showcase your inventory, highlight special offers, or engage with customers in a fun and authentic way, we're here to help you succeed on TikTok.
    Can I customize my TikTok marketing strategy to fit my dealership's brand?
    Yes! At Green Line Automotive, we understand that every automotive dealership is unique, and we tailor our TikTok marketing strategies to fit each client's specific needs and goals. Whether you're looking to highlight your luxury inventory, promote your service department, or connect with a specific target audience, we'll work with you to develop a customized strategy that aligns with your dealership's brand and objectives.
    How can I stay updated on TikTok trends and relevant features to my dealership?
    As a leading automotive dealer TikTok marketing agency, Green Line Automotive stays up-to-date on all the latest trends and features on TikTok that are relevant to car dealerships. We continuously monitor the platform for new opportunities and developments, and we'll work with you to incorporate the latest trends and features into your dealership's TikTok marketing strategy. Additionally, we provide ongoing support and guidance to ensure your dealership remains ahead of the curve and maximizes its success on TikTok.

    Sources: ¹TikTok Marketing Science US, Custom Auto Survey via Suzy, June 2021, Base: US Monthly TikTok users, ages 18-55

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