AUTOMOTIVE SOCIAL MEDIA
TikTok For Car Dealerships
TikTok isn't just another social media platform; it's a powerhouse of opportunity for automotive dealerships. With its unique format of short, sound-on videos and a groundbreaking automotive-specific advertising program, TikTok offers a dynamic platform to amplify your dealership's message engagingly and authentically, connecting you with a vast audience of potential customers.
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TikTok provides a space for individuals and content creators to express themselves through creative and entertaining videos set to music. Automotive giants like BMW, Mercedes-Benz, and Hyundai harness TikTok's authentic virtual showroom for marketing, offering a seamless blend of inspiration, information, and entertainment.
Why TikTok?
Be where your customers are. Research shows that many US-based TikTok users are in the market to buy or lease a car. In fact, almost half (47%) are planning to buy or lease a car in the next 12 months.¹ These figures underscore TikTok's immense potential for automotive dealerships to reach, engage, and convert prospective buyers.
73.7 million users in the United States
Users spend ~95 minutes on TikTok per day
68% of Users are decision-makers or highly influential in the household
74% have taken action after seeing automobile ads or content on TikTok
12% of users said they purchased or leased a car after seeing it on TikTok
Sources: ¹TikTok Marketing Science US, Custom Auto Survey via Suzy, June 2021, Base: US Monthly TikTok users, ages 18-55
Green Line Automotive is one of a few partners who has secured approval to participate in a cutting-edge ad format Alpha test with TikTok known as Automotive Inventory Ads (AIA), which launched in February 2024. Very similar to Meta, AIA leverages your vehicle feed to craft dynamic ads showcasing your live inventory. This innovative approach allows you to target in-market users with specific models or offers. The Alpha phase spans a year, followed by Beta Testing, leading to a subsequent release for general users.
Green Line's Automotive Inventory TikTok Campaigns
As an initial tester, Green Line launched the first-ever Automotive Inventory Ad campaign on TikTok as well as being the first partner to get TikTok Ads Manager functionality!
Initial performance data indicates that TikTok AIA offers significantly lower CPMs (Cost Per Mille) compared to other platforms. This enables dealerships to reach a larger audience at a reduced cost, effectively driving traffic to their Vehicle Description Pages (VDPs).
If you are interested in participating, fill out the form below or email us at tiktok@greenline.nyc to learn more about the requirements to join.
Interested in participating?
Fill out the form below or email us at tiktok@greenline.nyc to learn more about the requirements to join.
Ready to schedule a call?
Book a time on our calendar here: