Organic vs. Paid Social for Auto Dealers: What’s the difference, and how do you balance both? In today’s dealership marketing landscape, “social media” isn’t one thing. It’s two distinct engines, organic and paid, working together to move shoppers from awareness to loyalty. Here’s what each channel does, why dealers need both, and exactly how to […]

How AI is Reshaping Paid Social for Dealerships. How is AI shaping Paid Social? Paid Social advertising for dealerships is evolving fast, and AI is leading the way. Tools like Meta Andromeda are enhancing how dealerships produce ads at scale, optimize campaigns, and reach the right audiences. Instead of relying on narrow audience filters, Andromeda […]

What Google’s Removal of the “&num=100” Parameter Means for Your SEO Data If you’ve noticed a sudden drop in impressions or keyword data in Google Search Console (GSC), you’re not alone. Many marketers and website owners have seen these numbers decline since mid-September 2025. But don’t panic — it doesn’t necessarily mean your rankings or […]

MYTH VS. REALITY Feed-Only VLAs don't show on display placements. myth Feed-Only Performance Max campaigns can only show vehicle ads on Google search. A common misconception in automotive advertising is that using Feed-Only Performance Max campaigns guarantees your campaign only shows the shopping style Vehicle Ad on Google Search. It’s an understandable misconception, and Dealers […]

Artificial intelligence continues to transform digital marketing, and Google’s latest roll out, AI Max for Search, is one of the clearest signals yet of where paid search is heading. Rolled out globally in May 2025, AI Max layers new AI-powered capabilities onto existing Search campaigns.

MYTH VS. REALITY Organic social does little to enhance your dealership's marketing efforts. myth Organic social doesn’t drive car sales... It’s a waste of time. Many automotive dealerships dismiss organic social because it doesn’t produce an immediate sale or trackable ROI. When you’re surrounded by click-driven reports and lead-form metrics, it can feel like organic […]

Green Line Automotive joins as a Shift Preferred Provider for General Motors Canada. FOR IMMEDIATE RELEASE. Green Line Automotive to Offer Comprehensive Digital Marketing Services to GM Canada Dealers Through Shift Digital Preferred Partner Program. Rolling Meadows, IL – October 7, 2025 – Green Line Automotive, a leading provider of digital marketing solutions for automotive […]

Why doesn’t my website show up in AI searches? One of the biggest questions we’re hearing from dealers and marketers today is: 

“Why doesn’t my website show up for AI searches—on tools like ChatGPT, Gemini, or other large language models (LLMs)?” 

It’s a valid concern. As more dealerships explore how Artificial Intelligence (AI) fits into […]

Everything you need to know from the 2025 Google Marketing Live event. This year’s Google Marketing Live event was once again all about AI. It has become a central focal point in not only the search results, but also in tools & tactics Google continues to roll out on Google Ads. With over 3 hours […]

Is your agency counting VDP views as a conversion? One of the most common mistakes our Paid Search specialists find when inheriting or auditing a Google Ad account is that Vehicle Detail Page (VDP) views are being marked as primary conversions. While knowing how many VDP views you are driving throughout the marketing process is […]