Google Rolls Out Dealership Pricing For All Vehicle Listings

Google Rolls Out Dealership Pricing For All Vehicle Listings Performance Max with Vehicle Feeds (formerly known as Vehicle Listing Ads) is getting a major update to pricing that will be beneficial to auto dealership PPC marketing. We reported back in April that Google was testing and slowly rolling out Dealership Pricing on cars for sale […]
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Google Adds New Search Ad Experiences Powered By AI

Google Adds New Search Ad Experiences Powered By AI On the latest Google Marketing Live event, Google revealed how paid ads will appear in the new search experience with AI overviews, along with introducing a few new features that heavily incorporate AI. We hypothesized about this a few months ago, but here our takeaways from […]
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Navigating OEM Influence on Google Search Costs for Dealers

Navigating OEM Influence on Google Search Costs for Dealers The landscape of online advertising, particularly on Google Search, has witnessed a significant shift in the first quarter of 2024, largely influenced by Original Equipment Manufacturers (OEMs) as they increase their investment and broaden their own reach. This has presented challenges for individual dealerships, as OEMs […]
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1st Party + Customer Match Data

1st Party + Customer Match Data In the ever-evolving landscape of digital advertising, harnessing the potential of first-party data and Customer Match is the secret sauce to supercharge your campaigns. As we navigate the AI-centric focus of 2024, leveraging these data insights becomes not just a strategy but a necessity to propel your dealership forward. […]
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Can TikTok help drive sales for your Dealership?

Can TikTok help drive sales for your Dealership? What is TikTok? TikTok is a social media platform that allows users to create, share, and discover short-form videos. It provides a space for individuals and content creators to express themselves through creative and entertaining videos set to music. Automotive giants like BMW, Mercedes-Benz, and Hyundai harness […]
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