GREEN LINE'S CUSTOMER DATA PLATFORM

In today's dynamic digital era, the role of customer data has reached unprecedented significance for Dealers. It serves as the driving force behind personalized campaigns, enhanced customer experiences, and optimized advertising strategies.

How to Utilize Customer Data

As we navigate the ever-changing AI-centric landscape, leveraging these data insights becomes not just a strategy but a necessity to propel your dealership forward. Customer data can be utilized for:

  1. Personalized Targeting
  2. Improved Customer Experience
  3. Optimized Ad Spend
  4. Retargeting Strategies
  5. Measuring Campaign Effectiveness
  6. Compliance and Trust
  7. Cross-Channel Integration

GREEN LINE'S CUSTOMER DATA PLATFORM

At Green Line Automotive, we take this commitment to customer data to the next level. Through safe and seamless integration with your dealer's CRM and DMS via Dealer Vault, we segment data and build digital audiences while staying PII-compliant.

First-party data is becoming the single most important and valuable input signal you can use. By importing your offline conversions, we can use customer matches to reach and re-engage with your customers across your campaigns.

CDP Infographic

Green Line Advanced Audience Targeting

1ST PARTY (CDP*) AUDIENCES

CRM & DMS Integration

  • Leads last 3, 6, 12 months
  • Expiring Leases
  • Sold with no service (intervals)
  • Due for Service
  • Owns vehicle 3, 4, 5 years old etc.

Platform Integrations

  • Google & Bing
  • Social (Meta)
  • Display
  • Streaming Video & Audio

3RD PARTY PROSPECTING

Oracle / Axiom / Polk

  • Competitive Make Targeting
  • Non DMS / CRM Owners
  • In Market Buyers
  • Demographic Targets

Platform Integrations

  • Social (Meta)
  • Display / Prospecting
  • Streaming Video & Audio

LOCATION (GEO) TARGETING

  • Geo-Fencing
  • Drive Buy Locations (Commuters)
  • Conquest Dealer Targets
  • Country Clubs / Interest Locations
  • Dealership location data

Platform Intigrations

  • Social (Meta)
  • Display / Prospecting
  • Streaming Video & Audio

About Green Line Automotive:

Green Line Automotive is an automotive digital advertising agency created for automotive dealerships. Our mission is to deliver tier-one automotive advertising expertise, technology, and service to the tier-three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.
See our automotive digital advertising services such as Automotive Paid Search or Vehicles Listing Ads or contact us at info@greenline.nyc or 833-GLD-CARS.

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