GOOGLE ANALYTICS 4
Google is transitioning from Universal Analytics to Analytics 4. The new Google Analytics 4, GA4, property has some key differences from Universal Analytics. Learn how migrating to Google Analytics 4 can help your dealership better understand your marketing efforts.
What's Changing with Google Analytics 4
Google is sunsetting Universal Analytics on July 1, 2023. Consumers will be able to access their data until October 1, 2023. Key advantages of Google Analytics 4 include:
- Privacy-focused and durable for the future
- Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices
- Enhanced, seamless integrations with Google’s advertising platforms to optimize campaign performance and drive greater marketing ROI
Universal Analytics vs. Analytics 4
What to expect when migrating to Google Analytics 4 from Universal Analytics.
| Features | Universal Analytics | Analytics 4 |
|---|---|---|
| Attribution Window | 30 days | 60 days |
| Measurement | Session-based data model | Flexible event-based data model |
| Reporting | Limited cross-device and cross-platform reporting | Full cross-device and cross-platform reporting |
| Automation | Limited automation | Machine learning throughout to improve and simplify insight discovery |
| Goals Available | 20 | 25 |
| Custom Channel Groupings | Yes | No |
| Segments | Yes | "Audiences" will be available |
| Ability to create custom definitions | No | Yes |
| Number of Views | Ability to create multiple views | Only 1 view available |
What Dealers Should Do About It
To fully understand how the transition will affect each of our client’s dealerships we are migrating their properties over to Google Analytics 4. By beginning early, we are able to see how the data differentiates and can better adjust our goals and tracking to ensure we are receiving the same insights that are needed to make optimizations and data-driven recommendations.
How To Get Started
GREEN LINE AUTOMOTIVE has already begun the steps for our clients to make sure no impact is felt in their data and reporting. If you are interested in learning more about migrating your Google property to Analytics 4, please fill out the form below or call our team at 833-GLD-CARS.
CONTACT US TODAY
Fill out the form and one of our team members will reach out to discuss how GREEN LINE AUTOMOTIVE can help drive customers to your dealership.
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