CASE STUDY
Email marketing in motion.
A case study using Green Line’s strategy for a Subaru dealer's email campaign success.
When a Subaru dealership in Ohio set out to increase sales among highly qualified buyers in their own backyard, they needed a strategy that would effectively connect them with the right audience. By leveraging data-driven targeting, the dealership was able to reach potential customers who were in the market for a new vehicle. The result? A successful campaign that drove engagement, increased showroom traffic, and ultimately led to more Subaru vehicles on the road in their community.
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Email audience targeting.
- 10-mile radius around the Subaru dealership.
- Auto Intenders who are in the market for a new or used vehicle.
- Those who have excellent or good credit.
- 115,389 audience size.
Email campaign summary.
A 100,000 sample of the original 115,389 audience size.
Views:
18,576
View %:
18.58%
Clicks:
2,354
Click %:
2.35%
CTVR %:
12.65%
How does an email matchback work?
An email match back that influenced sales refers to the process of analyzing email marketing data to determine whether recipients of a specific email campaign later made a purchase. If a recipient from the email list made a purchase, the email is credited as an influencing factor in the sale. Doing a matchback analysis at day 45 and day 85 helps measure ROI and campaign effectiveness within the sales cycle.
Green Line’s conquest email campaign process.
Green Line ensures the successful deployment of engaging and responsive emails across all devices, maximizing audience engagement. With fast turnaround times, we streamline the entire process—from campaign setup and testing to deployment. We uphold the highest standards of compliance, adhering to all CAN-SPAM regulations and DMA guidelines to maintain ethical and effective email marketing practices.
Ready to get started?
Contact us at info@greenline.nyc or 833-GLD-CARS.