CASE STUDY

Using The Green Line CDP Add-On in Paid Media & Performance Max Campaigns.

During typically higher competition and cost periods (Q4’23 & Q1’24), we wanted to identify cost efficient ways to drive leads (form fills/phone calls) at greater efficiencies for our Porsche client.

Green Porsche 911

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    RESULTS

    15
    %

    Less Spend than our baseline. We drove 80 Leads (vs. 86)

    15
    %

    Lower CPL in CDP Audience vs. Baseline

    50
    %

    Higher Conversion Rate

    APPROACH

    In our evergreen Performance Max campaign, we created an asset group that utilized our CDP and first party audiences targeting specific segments like sales and service users. By leveraging these audience signals, the algorithm is able to identify potential customers who are similar to these lists, and are more likely to complete a form fill or make a phone call.

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