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Automotive Resources and Trends

Google is Now Offering Upgraded Google My Business Profiles: What It Means for Auto Dealers

Google is Now Offering Upgraded Google My Business Profiles: What It Means for Auto Dealers For years, Google My Business profiles have been one of the most essential tools for online businesses to capture attention, help customers find them, and appear in relevant discovery tools like Search and Maps. They’ve been particularly important for auto …

5 Tips to Help Your Dealership Make the Most Out of July 4th

5 Tips to Help Your Dealership Make the Most Out of July 4th As a major shopping holiday like July 4th approaches, many car dealerships hope they can benefit from the surge in interest from shoppers. But just putting up some balloons and flags around your dealership won’t be enough to attract attention— you need …

How SEO for Automotive Websites is Unique

How SEO for Automotive Websites is Unique SEO, or search engine optimization, is an absolutely essential tool for car dealerships and automotive companies in the internet age. But when it comes to the auto industry, you can’t always apply general SEO principles and hope they’ll get the job done. You need an effective SEO strategy …

The Pros and Cons of Search Conquesting for Car Dealerships

The Pros and Cons of Search Conquesting for Car Dealerships Marketing online is absolutely essential for car dealerships of all types, sizes, and locations. The majority of car buyers start their buying experience online, and you want yours to be the website they find when they begin that search. So how do you ensure that …

Google vs. Facebook Advertising | What’s the Difference?

Google vs. Facebook Advertising What’s the Difference? For years, industry publications, bloggers, and the media have pitted Google and Facebook against each other in a narrative of epic struggle for dominance. As a result, many brands and first-time advertisers feel that the path to advertising and marketing success can only come if they choose the …