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Author: Mara Schwarting

Choosing your YouTube Handle

Choosing your YouTube Handle

You can now choose your channel’s personalized handle on YouTube. This is a new way for people to find and connect with you on YouTube. This is different than a channel name, as those do not have to be unique to each creator. Handles can only be chosen by one user and are unique to them to establish a distinct presence on YouTube.

In most cases, if you already have a personalized URL for your channel, it is reserved as your handle. If you’re happy with that handle then you’re all set. If you want a different handle from the one that's been reserved, you can change it. If you don’t already have a personalized URL, you’ll also be able to choose a handle. For example, if your handle is @user123, your channel URL will be https://youtube.com/@user123.

Remember, handles are unique to each channel, so once a handle has been chosen, it can’t be selected by anyone else. In the future, your handle will be how people mention you in comments, Community posts, and more.

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How to Show Inventory on Google

How to get your vehicle inventory to show on your Google Business Profile (formerly GMB) with Cars for Sales

Include your inventory on Google through your Google Business Profile. By activating, Google users can search, filter, and easily learn more about your inventory, giving your business extra visibility for long tail search results.

Cars for Sale allows you to showcase the products you have in stock and store information to shoppers nearby that are searching for similar products. When a shopper clicks on the ad showing your product, they will be redirected to your storefront.

Benefits of setting up your inventory on Google:

  • Promote Current Inventory - let shoppers know that you have the product they are searching for
  • Bring Your Local Store Online - use Google local storefront or your website as a digital storefront experience
  • Measure Performance - monitor the impact of your digital ads have on your online purchases
  • Drastically improve your local SEO presence and visibility for long tail searches, i.e. Yeti for sale.

google cars for sale

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Google Ads is Changing Similar Audiences

Google Ads is Changing Similar Audiences

Similar Audiences, also known as Similar Segments, will no longer be generated by Google Ads for targeting and reporting. Active campaigns using similar segments will remain in place until August 1, 2023.

In place of Similar Segments, different campaign types will be offered to assist you in using your data, reaching your audience and improving your campaign for your business goals. Your next steps should be to turn on optimized targeting to reach additional relevant and expanded audiences. If you have used Similar Segments on Search or Shopping campaigns, you should use Smart Bidding with your campaigns. If you are already using Smart Bidding, you don't need to take any action.

Your team of Ad experts at Green Line Automotive can help you navigate Google’s continually changing landscape and keep your business goals in mind. Contact Green Line Automotive today to build your team.

Similar audiences changing on Google Ads

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Why Your Facebook Ads Don’t Match Google Analytics Data

Why Your Facebook Ads Don’t Match Google Analytics Data

Tracking your data insights is an important part of any campaign and many users have noticed there is a discrepancy between Facebook conversion and click metrics, and Google Analytics reported data. This is because both platforms track data very differently. The numbers between Facebook Ad Manager and Google analytics will never perfectly match, but there are steps you can take to understand the difference and account for it.

Click-Throughs

Google Analytics tracks a session after a user has clicked on an ad and was directed to your website. Facebook tracks all engagement, likes, comments and shares. You can define Facebook engagement further by measuring general clicks or specific link clicks.

When it comes to user sessions, Facebook and Analytics differ. Facebook will consider every ad click as a separate session, whereas Google Analytics combines all clicks within a 30-minute time into one session. One reason your data may not be matching is because you may be looking at All Clicks and comparing them to just Link Clicks.

GA Data

Facebook Data

Tracking Users

Google Analytics uses first party cookies to gain insight and gather data on website visitors. Facebook doesn’t require cookies to track ad clicks. Facebook will also count a click even if a user's browser doesn’t fully load the external link before they exit the page, causing the tracking code to not fire and not record the session. This all means that it is highly likely that Facebook is tracking more users than Google Analytics.

Due to the nature of Facebook, it can assign multiple conversions to the same user. Google Analytics can’t do the same and attributes one conversion per path.

Reducing Discrepancies

Although numbers will never match completely, there are a number of actions to take that will reduce discrepancies between Facebook Ads and Google Analytics. You can create custom parameters for your URLs to effectively measure traffic in Google Analytics, remove 24-hour View-through conversions from Facebook, and use both click and session metrics in your reports.

Understanding the differences between Facebook Ads and Google Analytics can help you use your data in the most effective way. Quality reporting of your data will help you make the best decisions when it comes to advertising efforts and ultimately impacting your bottom line.
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Did You Miss Our Webinar?

GOOGLE SHOPPING ADS FOR AUTOMOTIVE

DID YOU MISS OUR WEBINAR ON VEHICLE LISTING ADS?

Green Line Automotive is proud to be an approved partner for Dynamic Vehicle Listing Ads, which are similar to Google Shopping Ads. Stay ahead of your competition by being the first dealer in your market to promote your digital showroom and local inventory before Google’s beta program by partnering with us today!

VEHICLE LISTING AD PERFORMANCE VS. STANDARD SEARCH CAMPAIGNS

  • 29% cheaper Average Cost Per Click
  • 80% cheaper Cost/Conversion
  • Impression share averages high at 83%
  • At 88% lower spend, VLA drove 489% more impressions and only 41% less conversions
  • Conversion Rate was 255% higher
  • Effective at driving Awareness & VDP Views

    • Find out more from our Co-Founder & Vice President, Brent Rogers, along with Senior Paid Search Manager, Danielle Neckers, how you can boost traffic to your dealership’s website and drive better qualified leads followed by a Q&A session.

    Learn more about our Dynamic Listing Ads service here >.

    Brent Rogers
    Co-Founder & Vice President

    Danielle Neckers
    Senior Paid Search Manager

    DON'T WAIT! GET STARTED WITH VEHICLE LISTING ADS TODAY.

    Fill out the form below and someone from our team will reach out to you to set up a time at the event when we can show you what we can do for your specific dealership.

    Green Line Automotive Sponsors Martinsville Truck Race in Phoenix

    GREEN LINE AUTOMOTIVE TO SUPPORT SAGE KARAM AT MARTINSVILLE & PHOENIX

    Nascar Martinsville Truck Race Sponsorship Announced

    FOR IMMEDIATE RELEASE

    Statesville, N.C. (October 28th, 2021) - Jordan Anderson Racing (JAR) has announced that GREEN LINE AUTOMOTIVE will join Sage Karam as a sponsor for the NASCAR Martinsville Truck race this weekend as well as for the NASCAR Xfinity race on November 6th in Phoenix, Arizona.

    Sage Karam will make his 4th NASCAR series start this weekend in the #3 Chevy Silverado for JAR; only his 2nd oval start since making his transition from IndyCar to NASCAR. His first oval start was last month at Bristol Motor Speedway where he recorded an impressive 16th place finish in the JAR #31 Chevy Camaro.

    Joining the team as a sponsor for the last two races of the season is GREEN LINE AUTOMOTIVE out of Chicago, Illinois. “It’s great that GREEN LINE AUTOMOTIVE can join us for the last two races of the year. The quality of products that they deliver to their customers certainly aligns with the same values and work ethic we put in here at JAR. I hope to deliver a few sold finishes for them at Martinsville and Phoenix” said Sage Karam.

    “We’re thrilled to join many of our partners in sponsoring Sage in his upcoming races,” said Brent Rogers, Vice President of GREEN LINE AUTOMOTIVE. “We believe in high performance in all aspects of life and that Sage embodies that as a young rising star in the NASCAR world.”

    GREEN LINE AUTOMOTIVE is a high performance digital marketing agency delivering tier one level advertising expertise, technology, and service to the tier three dealers. Their focus is on giving every dealer the best in technology with a fully customizable approach giving an undeniable advantage over the competition.

    Coverage of the race begins at 1:00 PM EST on Saturday, October 30th. The event will air on FS1, MRN.

    More information on GREEN LINE AUTOMOTIVE visit:
    https://gldauto.com
    https://www.facebook.com/greenlinedigitalauto
    https://www.instagram.com/greenlinedigitalauto
    https://twitter.com/gldauto

    Stay updated with Sage by following him on Social Media; Facebook and Twitter and Instagram, or visiting his website online at SageKaram.com.

    For more information on JAR, visit JordanAndersonRacing.com, and be sure to follow the team all season on the JAR social channels on Facebook, Twitter, and Instagram.

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    GREEN LINE AUTOMOTIVE Is Now Google Vehicle Listing Ad Approved

    GREEN LINE AUTOMOTIVE IS NOW GOOGLE VEHICLE LISTING AD APPROVED

    GREEN LINE AUTOMOTIVE IS NOW GOOGLE VEHICLE LISTING AD APPROVED... Now what does that mean?

    By Elayna Paap, SEO Director

    GREEN LINE AUTOMOTIVE is officially an approved partner for Google Dynamic Vehicle Listing Ads. By partnering with us, you can now promote your digital showroom and local inventory ultimately boosting traffic to your website and driving better qualified leads directly from the VDP. You don’t have to wait for Google’s beta program to take advantage of this new product. Sign up now and see your inventory live at the top of search results.

    What are Vehicle Listing Ads?

    Vehicle listing ads are similar to shopping ads. They are dynamic inventory ads placed at the top of search results that display based on your inventory feed. With GREEN LINE AUTOMOTIVE’s custom feed integrations we can integrate into nearly any dealership’s inventory without requesting a feed. These ads are different in that they offer a more visual format with your inventory photos as opposed to text ads which display text only only text. Vehicle Listing Ads give more information about the car for sale on your lot within the search result itself to encourage more qualified website traffic.

    What are the benefits of vehicle listing ads?

    Better qualified leads

    Feature inventory information within the search result including year, make, model, condition, and price to help online shoppers make informed buying decisions. VDPs are directly linked to optimize the user experience and encourage the quality of your leads.

    More inventory visibility

    Millions of shopping-related searches are completed every day. Vehicle Listing Ads appear in the Shopping tab and at the top of search results separate from text ads. This helps your inventory take up more real estate within search results, increasing visibility.

    Dynamic updates with available inventory

    With our custom feed integrations, your Vehicle Listing Ads are dynamically updated with new arrivals and sold units are removed.

    Capitalize on micro moments

    Whether people are completing brand, discovery or direct searches, your inventory is displayed.

    FAQ

    WANT TO CONNECT ABOUT VEHICLE LISTING ADS FOR YOUR DEALERSHIP?

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    Google Video Action Campaigns

    THE BENEFIT OF GOOGLE'S VIDEO ACTION CAMPAIGNS FOR AUTOMOTIVE

    THE BENEFIT OF GOOGLE'S VIDEO ACTION CAMPAIGNS FOR AUTOMOTIVE

    By Danielle Neckers, Senior Paid Search Manager

    Video has always been an effective tool in marketing automotive, in both driving higher-funnel branding awareness and lower-funnel retargeting engagement, but now it has become even more efficient through Google’s introduction of Video Action campaigns.

    While video ad types in the past have offered variety in video length and ad formatting, Video Action campaigns simplify the category by dynamically showing multiple ad formats and copy variations within a singular ad. Google’s AI chooses to serve the variation that it believes will perform best for each individual searcher. While the loss of granular control can be hard for an advertiser to let go of, testing shows it’s best to let go and trust the algorithmic process.

    Across all automotive accounts, and a statistically significant amount of data, Video Action campaigns displayed better performance in all efficiency metrics. Video Action’s higher Click-Through Rate implies a stronger relevance to searchers, higher Conversion Rate showcases increased likelihood to drive leads, and a cheaper Average Cost-Per-Click displays a better cost efficiency per interaction.

    Video Action campaigns are clearly becoming Google’s priority in video, as they are sunsetting more traditional TrueView For Action campaigns in early 2022. Advertisers will no longer be able to launch this ad format past September 30, 2021. Given this transition, and superior performance to-date, advertisers would be best served to embrace the changes and test Video Action campaigns sooner rather than later.

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