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Author: Nicole Leonhart

Green Line Automotive Partners with Driven Data / Polly

GREEN LINE AUTOMOTIVE PARTNERS WITH DRIVEN DATA / POLLY

Green Line Automotive has been selected to work with Driven Data's direct paid media partnerships

FOR IMMEDIATE RELEASE

Schaumburg, IL- (August 9, 2022) - Green Line Automotive has announced they have been selected by Driven Data as a preferred partner to take over their paid media partnerships as they focus on 1st-Party data Audiences and Analytics.

Driven Data was acquired by Polly on June 1st and will be continuing to serve the automotive industry, providing 1st-Party data audience and analytics solutions. As they evolve and scale, they have decided to end their direct-to-dealer marketing solutions such as paid search, social, and OTT.

Driven Data (now Polly) has partnered with Green Line Automotive to continue to provide their dealership clients with cutting-edge digital marketing solutions. “We have carefully chosen Green Line to carry our torch in the industry because they believe entirely in the power of leveraging your data to bolster lifetime customer value and acquire more new customers for as little expense as possible” stated Ashley Kolb, Senior Director, Product and Technology Operations at Polly.

Green Line Automotive’s mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. They focus on giving every dealer the best in technology with a fully customizable approach which gives their dealers an advantage over their competition. Their digital strategy is focused on having your Paid Search and Paid Social Campaigns convert into highly qualified walk-ins, calls, and leads for your dealerships.

About Green Line Automotive
Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier one automotive advertising expertise, technology, and service to tier three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

For more information on GREEN LINE AUTOMOTIVE visit:
https://gldauto.com
https://www.facebook.com/greenlinedigitalauto
https://www.instagram.com/greenlinedigitalauto
https://twitter.com/gldauto

About Polly
Polly is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology enables car-buyers to view multiple insurance quotes and immediately purchase online and/or connect with licensed insurance agents to complete the process. With an exclusive combination of partnerships among premier automotive retailers and data providers, an industry-best insurance carrier network, and access to Polly Insurance licensed agents, Polly is recognized for its place at the forefront of Insurtech. Polly Insurance is a licensed insurance agency, with licenses to operate in the lower 48 states. For more information, visit www.polly.co.

About Driven Data
Driven Data is an advanced software marketing provider and digital marketing agency serving the automotive retail industry. Through its proprietary universal architecture and first to market managed CDP (customer data platform), Driven Data fuses valuable marketing data with first party data from CRM, inventory and DMS sources to analyze and act on insights in real time and deliver hyper-personalized, scalable marketing campaigns. Driven Data’s performance and analytics data give auto retailers – from single rooftops to OEMs – unprecedented access to insights that can be leveraged to instantly enhance marketing strategies and operational improvements.

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Green Line Automotive

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GREEN LINE AUTOMOTIVE JOINS KARAM AT ROAD AMERICA

GREEN LINE AUTOMOTIVE JOINS SAGE KARAM AT ROAD AMERICA

Nascar Road America Race Sponsorship Announced

FOR IMMEDIATE RELEASE

Schaumburg, IL- (June 30th, 2022) - Green Line Automotive has announced their sponsorship and support of Sage Karam and the No.45 Chevy Camaro for the July 2nd NASCAR Xfinity Series race at Road America. This will be Karam’s first race back since competing in the 2022 Indianapolis 500 and his 3rd NASCAR Xfinity start this season.

Green Line Automotive made their first appearance as a sponsor of Sage Karam at the NASCAR Xfinity race at Phoenix in 2021. “I’m excited to once again have Green Line Automotive onboard, but this time as our Co-Primary Sponsor. Brent and his team have been instrumental to our program since day one and it’s great to see our partnership and relationship grow to this point. We have some great things planned for the near future and can’t wait to see them continue to grow with us and NASCAR” said Karam, driver of the No.45 Green Line Automotive Chevy.

“Green Line Automotive is excited to continue our partnership with Sage Karam, and the Alpha Prime Racing team. As an automotive enthusiast, I have great respect for how Sage is able to handle the nuances of each vehicle he races. As a business owner, I stand behind growing and working each day to become better at your craft and the dedication it takes. Myself and the team at Green Line Automotive are excited to have him represent our work ethic and dedication to the automotive industry." said Brent Rogers, Vice President and Managing Partner of Green Line Automotive.

Race coverage of the Henry 180 will begin at 2:30pm ET Saturday July 2nd, on USA.

About Green Line Automotive:
Green Line Automotive is a digital advertising agency created for automotive dealerships. Our mission is to deliver tier one automotive advertising expertise, technology, and service to the tier three dealers. We give you an advantage over your competition by giving every dealership the best in technology coupled with a fully customizable approach.

For more information on GREEN LINE AUTOMOTIVE visit:
https://gldauto.com
https://www.facebook.com/greenlinedigitalauto
https://www.instagram.com/greenlinedigitalauto
https://twitter.com/gldauto

Stay updated with Sage by following him on Social Media; Facebook and Twitter and Instagram, or visiting his website online at SageKaram.com.

For more information on Sage Karam, please contact Shelby Park Marketing at:
www.shelby-park.com
Manager – Rolando Arroyo
rolando@shelby-park.com
317-220-9349

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GAIN AN EDGE ON THE COMPETITION WITH PERFORMANCE MAX

GAIN AN EDGE ON THE COMPETITION WITH GOOGLE'S PERFORMANCE MAX

Google's Latest Ad Type: Performance Max

Berry Hollie, Automotive Paid Search Manager

Google's latest ad type, Performance Max, is the next generation of Smart Shopping campaigns. Performance Max is a goal based campaign that uses Smart bidding to reach your customers where they are. Stop guessing where your customers are and drive more conversions across all of Google's channels.

How will these help my dealership?

  • Find more converting customers across Google's channels and networks.
  • Drive better performance against your goals.
  • Get more transparent insights.
  • Make your budget more efficient by going after the best potential customers

Where do Performance Max ads appear?

  • Google Search
  • Google Display
  • Google Discover
  • Gmail
  • YouTube

What do Performance Max campaigns optimize towards?

  • Store Visits
  • Calls
  • Forms
  • Driving Directions

Performance Max Campaign Ad Locations

How do you take advantage of this new ad type? Start testing Performance Max as soon as possible. The first adopters of Performance Max are likely to see the most efficiencies in their campaigns. Learn more about our Paid Search strategy and contact GREEN LINE AUTOMOTIVE so we can start helping your dealership today.

PERFORMANCE MAX RESULTS

$880

SPEND

$0.90

AVG. CPC

324

CONVERSIONS*

27.38%

CONVERSION RATE

$2.73

COST PER CONVERSION

*Conversions include: 36 Store Visits, 228 Driving Directions, 12 Calls & Forms and 48 Engagements.

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Why You Should Start Utilizing First-Party Data

WHY YOUR DEALERSHIP SHOULD START UTILIZING FIRST-PARTY DATA

Why You Should Start Utilizing First-Party Data

By Nicole Leonhart, Sr. Account Manager

The better question to ask is why not? Your technology stack is most likely using third-party data to identify owners or in-market consumers but why aren't you using first-party data? The data in your CRM and DMS provides a unique perspective and gives insights into your business that would be unknown without the connection. First-party data can be utilized in both Search Engine Marketing and Paid Social platforms.

Prevent Defection
When your consumers are on Google, you should be the first one showing for them to prevent a competitor from stealing your business. On social, your ads will allow you to remain top of mind.

Optimize Your Ad Budget
Stop wasting money advertising to consumers who just completed a sales or service transaction.

No Cookies Needed
The first step in tackling cookie loss is shifting to a first-party data strategy. First-party data is housed in your CRM and DMS and not collected in the backend of your website.

Highly Customized Ads
Are you looking to entice someone who has not been in for service in a while? Serve the select audience a competitive custom offer; for their eyes only.

computer showing first-party data audiences

While the data lives in your CRM and DMS platforms, just having the data isn’t enough. The secret sauce to making your first-party data work is having the data integrated and segmented by professionals. Learn more about our first-party and third-party data integrations and contact GREEN LINE AUTOMOTIVE today to help you get started.

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GO WHERE YOUR CUSTOMERS GO MICROSOFT BING AUTO INVENTORY ADS

MICROSOFT BING LOCAL AUTO INVENTORY ADS

MICROSOFT BING AUTO INVENTORY ADS

By Allysa Mousourakis, Paid Search Manager

Are you missing out on advertising to over 7% of the global search market? Bing.com usually takes a back seat in a dealership's paid digital strategy, but with Microsoft Bing Auto Inventory Ads, your inventory can be visible to more potential customers than before. Similar to Vehicle Listing Ads on Google, Auto Inventory Ads allow local dealerships to go head to head against online digital retailers such as Vroom and Carvana. Trying to promote your used inventory? Inventory Ads are a great way to increase the visibility of available inventory. Some of our dealers have seen an average impression share high of 83% on their Inventory Listing Ads.

Learn more about Vehicle Listing Ads and contact GREEN LINE AUTOMOTIVE today to help you get started.

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