Gbraid Parameters? What this means for your Google Ads Campaign Tracking

Gbraid Parameters?
What this means for your Google Ads Campaign Tracking

If you have an existing Google Ads account, you may have received an email that gBraid parameters will be enabled for your URLs to measure iOS14.5+ conversions, but what is this and what does it mean for you?

Back in April 2021, Apple made sweeping changes to privacy controls that let iPhone users opt-out of data sharing, limiting tracking across Google Ads resulting in limited visibility in the conversions occurring from paid search campaigns.

As a response to this, Google introduced new parameters, WBRRAID & gBRAID, that help attribute conversions using data modeling to your Google Search, Shopping, Display & Performance Max campaigns, giving advertisers some indication of campaign performance for iOS users. With auto-tagging enabled, these parameters have been available to advertisers since May 2021.

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Ok, but why this email and what do I need to do?

At the end of June 2023, the gBraid parameter will be available with auto-tagging enabled for deep-link ads on iOS. This parameter, will help you attribute app conversions back to your ad campaigns and provide more accurate measurement on iOS, with this additional data supporting your Smart Bidding campaigns, you could potentially see a boost in campaigns’

What to do next:

The first step is to enable auto-tagging on your Google Ads account, if you haven’t already done so

On your website and app:

  • Ensure deep links in your app are set up correctly
  • Arbitrary URL parameters are allowed
  • Tracking template is compatible with URL parameters
  • Review your measurement and set up instructions for your SDK or Firebase

If you’re concerned about your tracking and not sure if your website or app complies with Google’s recommendations for gBraid, Green Line Digital’s Data & Analytics team can help audit and assess your website. Contact us today, or if you’re an existing Green Line Customer, reach out to your Account Manager for support.


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GA 4 Is Here: Is Your Data Ready?

GA 4 Is Here: Is Your Data Ready?

The highly anticipated data migration is just around the corner:

Google Analytics 4 – Google’s next-generation measurement solution – is replacing Universal Analytics (UA) properties, which will no longer process data after July 1, 2023.

While you'll be able to collect and use data in UA properties until July 1 and see your UA reports for six months after that date, Google announced that new data will only flow into Google Analytics 4 (GA4) properties.

What should I do?

We understand how important your data is – it’s a measurement of success, a way to chronicle your story, and more. Green Line Auto offers two flexible solutions to help you retain and access this data.

Cloud Storage: Store your historical UA data in our secure and reliable cloud-based system, which you can access at any time.
Advanced Storage & Reporting: Integrate your UA data with Green Line's reporting system, which not only allows you to retain this data but also provides you with valuable insights such as year-over-year metrics. You’ll be able to access your data at any time and gain important performance insights even after the migration to GA4.

Learn more about our Data Storage and Warehousing offerings here.

Why do I need to keep historical data?

Maintaining historical data from UA is crucial – it allows you to view trends and benchmarks and provides a valuable reference point for measuring your progress and identifying areas for improvement.

By integrating your historical UA data into our reporting, we can help you gain valuable insights into your year-over-year performance, past trends, and much more – empowering you to make informed decisions and drive your business forward.

How can I compare GA4 data to UA data?

During the migration process to GA4, you’ll notice that your reporting may look different. While some metrics may cross over from UA to GA4, there are others that do not correlate or may be calculated differently.

There are, however, certain key elements that should remain consistent. These include traffic acquisition dimensions such as source, medium, and campaign, as well as metrics such as sessions, pageviews, transactions (if using), transaction revenue (if using), and UA goals (if using). Find out what other metrics are impacted by this transition here.

What are the next steps?

At Green Line Digital, we are committed to helping our clients manage their data effectively. Whether you want to securely store your data, analyze performance insights, or just learn a little more about GA4, we are here to support you during this transition.

Contact us today. If you are a current Green Line customer, reach out to your Account Manager to import your historical data if you haven’t already. If you’re a new client or want to learn more, fill out the form below and a Green Line team member will reach out to you to set up a time to connect.


Want to connect about your Digital Strategy?

Fill out the form below and someone from our team will reach out to you to set up a time to connect.

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