GREEN LINE AUTOMOTIVE IS NOW GOOGLE VEHICLE LISTING AD APPROVED... Now what does that mean?

By Elayna Paap, SEO Director

GREEN LINE AUTOMOTIVE is officially an approved partner for Google Dynamic Vehicle Listing Ads. By partnering with us, you can now promote your digital showroom and local inventory ultimately boosting traffic to your website and driving better qualified leads directly from the VDP. You don’t have to wait for Google’s beta program to take advantage of this new product. Sign up now and see your inventory live at the top of search results.

What are Vehicle Listing Ads?

Vehicle listing ads are similar to shopping ads. They are dynamic inventory ads placed at the top of search results that display based on your inventory feed. With GREEN LINE AUTOMOTIVE’s custom feed integrations we can integrate into nearly any dealership’s inventory without requesting a feed. These ads are different in that they offer a more visual format with your inventory photos as opposed to text ads which display text only only text. Vehicle Listing Ads give more information about the car for sale on your lot within the search result itself to encourage more qualified website traffic.

What are the benefits of vehicle listing ads?

Better qualified leads

Feature inventory information within the search result including year, make, model, condition, and price to help online shoppers make informed buying decisions. VDPs are directly linked to optimize the user experience and encourage the quality of your leads.

More inventory visibility

Millions of shopping-related searches are completed every day. Vehicle Listing Ads appear in the Shopping tab and at the top of search results separate from text ads. This helps your inventory take up more real estate within search results, increasing visibility.

Dynamic updates with available inventory

With our custom feed integrations, your Vehicle Listing Ads are dynamically updated with new arrivals and sold units are removed.

Capitalize on micro moments

Whether people are completing brand, discovery or direct searches, your inventory is displayed.

FAQ

THE BENEFIT OF GOOGLE'S VIDEO ACTION CAMPAIGNS FOR AUTOMOTIVE

By Danielle Neckers, Senior Paid Search Manager

Video has always been an effective tool in marketing automotive, in both driving higher-funnel branding awareness and lower-funnel retargeting engagement, but now it has become even more efficient through Google’s introduction of Video Action campaigns.

While video ad types in the past have offered variety in video length and ad formatting, Video Action campaigns simplify the category by dynamically showing multiple ad formats and copy variations within a singular ad. Google’s AI chooses to serve the variation that it believes will perform best for each individual searcher. While the loss of granular control can be hard for an advertiser to let go of, testing shows it’s best to let go and trust the algorithmic process.

Across all automotive accounts, and a statistically significant amount of data, Video Action campaigns displayed better performance in all efficiency metrics. Video Action’s higher Click-Through Rate implies a stronger relevance to searchers, higher Conversion Rate showcases increased likelihood to drive leads, and a cheaper Average Cost-Per-Click displays a better cost efficiency per interaction.

Video Action campaigns are clearly becoming Google’s priority in video, as they are sunsetting more traditional TrueView For Action campaigns in early 2022. Advertisers will no longer be able to launch this ad format past September 30, 2021. Given this transition, and superior performance to-date, advertisers would be best served to embrace the changes and test Video Action campaigns sooner rather than later.